The Duct Tape Marketing Complete Small Business Marketing System

A proven small business marketing roadmap consisting of 14 workbooks and 4 audio CDs

The Ultimate Marketing System is THE small business marketing roadmap.

The Ultimate Marketing System is a complete small business marketing system consisting of 14 workbooks and 4 audio CDs - the product of over 20 years of working with some of America's most successful small businesses and independent professionals. See entire list of titles included below.

Now you can have one of America's most respected small business marketing experts -- one who has helped thousands of small owners grow their businesses with a proven step-by-step system -- actually guide you along the marketing path for a fraction of the cost of what others have paid to get this same expert advice and coaching.

The Duct Tape Marketing Ultimate Marketing System is a collection of 14 lessons and 4 audio CDs that make up the most complete small business marketing self study program ever created.

Each lesson contains a thorough explanation of one critical small business marketing topic, real-life small business examples and worksheets, forms and tools needed to help you implement the lesson

The Ultimate Marketing System Includes 4 modules:
14 Lessons in all

Module 1 - Differentiate and Dominate

Lesson #1 – Discover Your Ideal Target Market
Finding and focusing on a market that values what you have to offer is an essential marketing step. Defining this ideal client and finding more just like them is the purpose of this lesson.

Lesson #2 – Creating a Unique Core Message
Most prospects view one business like another. All accounting firms do the same thing, all electricians do the same thing. When this perception exists you are left to compete on price. One of the most important marketing strategies the small business must master is the art of differentiation. Finding an important point of difference, one that matters to your ideal clients is the major focus of this lesson.

Lesson #3 – Give Them an Image - It’s All About The Package
One of the elements that contributes greatly to the success of your firm is the experience that your clients and prospects have with your firm. A great deal of this experience can be found in the image that your firm projects in its marketing. This image and how you present your products and services can be the key to delivering your core unique difference and making your firm the obvious choice in your industry.

Module 2 - Magnificent Marketing Materials

Lesson #1 – A Marketing Kit That Speaks To Each Prospect
Forget the tri-fold brochure and step up to a marketing tool that will educate your clients and really show them how you have what they need. The inexpensive and flexible marketing kit allows you to personalize your communications and speak to each prospect individually. - includes example pages from real-life small businesses.

Lesson #2 – Tell Them A Story and Win Them Forever
Stories help you sell your products and services more effectively by helping you connect with your clients and prospects on a much greater emotional level. Today's prospect is looking to do business with firms that they can connect with. This lesson teaches how to use this powerful marketing tool and extends the value of your marketing kit.

Lesson #3 – Case Studies and Testimonials
Demonstrating the results your work has obtained for actual clients is a great way to prove that you and your products and services can, in fact, perform. This lesson will show you ways to consistently obtain the information you need to create compelling case studies and client testimonials.

Module 3 - Lead Generation Machine

Lesson #1: Advertising: Creating a plan for guaranteed results
Most small business waste what little money they put into advertising. It's not that advertising doesn't work, it's that they don't understand the right way to put it to work. In this lesson you will discovers ways to get your advertising to produce stunning amounts of high quality, qualified leads.

Lesson #2: Referral Marketing: Generating a flood of new business without spending a dime
I have generated most of my business by way of referral - all without spending one dime on advertising. For some industries, referrals are the only way to gain access to your ideal target market. Not many people go to the phone book to find a doctor, lawyer or accountant! Learn how to generate referral in a systematic way and discover some great promotions used by real-world referral generating small businesses.

Lesson #3: Public Relations: The most believable form of marketing that exists
Some of my most effective sales have been produced after a publication had good things to say about me or my products. There is something very powerful about a third-party endorsement from a magazine or newspaper. In this lesson we will learn how to tap into this little understood lead generation strategy.

Module 4 - Harness the Internet

Lesson #1: Creating a content based web presence - content, concept and offline integration
A web site and should be so much more than a static brochure. This lesson will help you understand how to create content that educates and helps you stand out. Extend your web site to become a tool to generate leads and serve your customers.

Lesson #2: Building traffic and repeat visitors - optimization, list building and local search
Web sites have become an essential marketing tool no matter the size or purpose of your business. Local shoppers are using the Internet to find local businesses in every city in America. Miss this session and you may get left behind.

Lesson #3: Extending the conversation blogs, podcasts, RSS and online PR
Blogs have moved beyond a trendy new tech topic to a must have small business marketing and communication tool. Blogs help your search engine traffic, help demonstrate your content knowledge and build trust within your market.

The Ultimate Marketing System 3-Ring Binder

holds over 14 workbooks packed with small business marketing information and 4 Audio CDs

PRINTED VERSION:

The Ultimate Marketing System is a hard copy (not digital) product that is shipped to your door via USPS. A custom 3-ring binder carries 14 workbooks and 4 audio CDs. You can listen to the audios on your computer or in your car. Each workbook also contains worksheets and forms to help guide you through the application presented in the workbook. - $399

DIGITAL VERSION:

Download the Ultimate Marketing System immediately and save $$ - Digital version comes as 14 separate PDF ebooks and 4 mp3 files that you download to your computer. It's the same information, just a different format - $299

The Ultimate Marketing System is THE small business marketing roadmap.

3-Month No-Risk 100% Money Back Guarantee

If you don't think the Ultimate Marketing System can help catapult your business to fame and fortune just ship it back to me and I will cheerfully refund all your money. You don't even need to give me a reason for returning it. See, I know the power of this program and I'm confident you will get it the first day you dig into the material. You win no matter what because I shoulder all of the risk.

Your Investment in the Ultimate Marketing System is just $399.

Invest in your business today! Buy as a complete system and save $117 over purchasing each module separately!

Bonus Packages - get these valuable bonuses when you order - a $375 value!

• 12 hours of additional audio training - listen in as I conduct workshops covering a great deal of the content in the system.
• Bonus Workbooks - as we add new workbook topics you will receive this free of charge.
• 6 Deadly Marketing Mistakes – David Frey – Marketing Best Practices ($39)
• Bob Serling's "10-Minute Marketing Success Interviews" ebook - Bob asked 21 leading experts the question, "What is your favorite marketing technique that's working really well for you and your clients right now?" ($39)
• Why Headlines Fail – Sean D’Souza – Psychotactics ($29)
• How Clients Buy: Abstract of the The Benchmark Report On Professional Services Marketing and Selling From The Client Perspective. – RainToday.com ($29)
• The Yellow Pages and Online Local Search – Alan Saltz ($49)
• Interview with SEO Book author, Aaron Wall, on search engine optimization ($29 value)
• Interview with Mick Jolly of PRWeb on creating and distributing attention getting press releases ($29 value)
• Interview with Podblaze founder, Rodney Rumford, on RSS and content syndication ($29 value)

Here's how to order:

You have several options.

ORDER PRINTED 3-RING BINDER VERSION - $399

1) Order securely online - We will ship your package the day you order

Use my secure online shopping cart:

2) Order by fax - Just fill out this PRIORITY ORDER FORM and fax it directly to my office fax at 866-382-8273. This line goes directly and only to me.

3) Order by mail - Fill out this PRIORITY ORDER FORM and send it with a check payable to "Duct Tape Marketing" to: Duct Tape Marketing, 4806 Belleview Ave., Kansas City, MO 64112 USA

ORDER DIGITAL VERSION - $299

1) Order securely online - You will receive a link to a page that will allow you to download all of your files immediately.

Use my secure online shopping cart:

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3-Month No-Risk 100% Money Back Guarantee

If you don't think the Ultimate Marketing System can help catapult your business to fame and fortune just ship it back to me and I will cheerfully refund all your money. You don't even need to give me a reason for returning it. See, I know the power of this program and I'm confident you will get it the first day you dig into the material. You win no matter what because I shoulder all of the risk.

So why wait? Order your copy today!