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» Creating Your Social Media Strategy

By John Jantsch | Published 07/17/2009 | Blogging , Marketing Strategy | Rating:

Social media, and by that I’m lumping together blogs, RSS, social networking and social book marking sites, presents the marketer with a rich set of new tools to help in the effort to generate new business.

But, if that’s the only way you view social media, as a set of tools to perform a set of tactics to reach the set of objectives you have always tried to reach with your marketing, then not only are you really missing the opportunity, you will probably find yourself wondering what all the fuss is about.

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Recent Articles

» Increase Opt-In Conversions with Teleseminars

By Bernadette Doyle | Published Today | Marketing Strategy | Unrated

How often have you personally had the experience of browsing online and landing on a site where something is being offered for free? Maybe this would have tempted you four or five years ago, but now you are wiser.

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» Using Twitter To Build Your List

By Bernadette Doyle | Published Today | Blogging | Rating:

While Twitter isn’t the only list building tool available to you, it’s very effective in leading followers to your web site and squeeze page.

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» NOW Is The Perfect Time To Build Your Business

By Bernadette Doyle | Published Today | Business Life | Unrated

The only difference between you and someone who is running a successful information empire is that they decided to start, no matter what their circumstances were.

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» Four Things You Must Have to Build Your List

By Bernadette Doyle | Published Today | Marketing Strategy | Unrated

Having a list of engaged clients is the best insurance policy your business can have. Your client list will sustain you through hard times, if managed correctly.

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» What To Post On Twitter

By Barbara Wayman | Published 02/7/2010 | Public Relations | Unrated

Sometimes business users are at a loss as to what to post to their Twitter pages. Twitter used to prompt you with the question, “What are you doing?”, but that led to people posting such statements as, “I am eating a grilled cheese sandwich.” Hardly riveting information.

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