Small Business Articles from Duct Tape Marketing

With hundreds of thousands of people strapped for cash, meeting even basic needs can be a financial challenge. People are turning to their 401k plan for loans to bridge the tough times. What happens when the financial brick walls are hit and bankruptcy becomes the only option? Should you go Chapter 7 or Chapter 13?

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» Social Networking with Training Wheels

By John Jantsch | Published 12/15/2007 | Marketing Tools | Rating:

Look, I don’t really think that the mySpaces and Facebooks of the world are that important for the typical small business as they stand today. There may be very practical business reasons for some to actually use these and other, what are called social networks, for business gain, but most people that have jumped on the social network bandwagon have found themselves left with a “is this all there is” kind of feeling.

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Recent Articles

» Easy Savings for Small Business: Create Your Own Office Mailroom

By Merrin Muxlow | Published 07/2/2009 | Direct Mail , Marketing Materials | Unrated

You’ve all heard of big companies with “mail rooms,” right? A mail room is pretty much an inter-office post office. Big companies process mail on site because it’s cost effective, convenient, and allows a business to process more outgoing mail each day. Small businesses can have their own “mail room,” too, or at least their own mailing system: you can use a postage meter or online service to pay for postage, package shipments, or an other service offered by the USPS, including receipt of delivery and COD verification.

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» Does your business need a reality check?

By Sandra Martini | Published 07/2/2009 | Marketing Strategy | Unrated

So many business owners create good solid goals and then take haphazard action, constantly led astray by another bright shiny object or thinking the Law of Attraction will deliver it all to them.<p>

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» The True Cost of Free Marketing, and How to Choose the Right Marketing Tactics for Your Business

By Stacy Karacostas | Published 06/30/2009 | Marketing Materials | Unrated

No matter what anyone tells you, there is no such thing as “free advertising”, and even cheap advertising usually isn’t. At the very least you have to count your own time costs to create your promotion. Plus you may need to hire a graphic designer, copywriter or even a marketing consultant to get the results you need. So don’t base your marketing and advertising decisions solely on initial cost. Instead you want to consider your goals, the true costs and the potential gains or ROI.

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» So I Got Mad and Threw It Away!

By Karen Scharf | Published 06/30/2009 | Advertising , Marketing Materials , Marketing Strategy | Unrated

Your clients and prospects have very short attention spans. They want what they want and they want it now. If you make them a promise (like offering a particular article on the cover of your magazine) you need to deliver on that promise quickly, or you risk losing their attention.

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» Dude, Your Website Sucks: 5 symptoms and easy remedies for websites gone wrong

By Neil Swanson | Published 06/25/2009 | Advertising , Marketing Materials , Marketing Tools , Web Site Design | Rating:

So you've got a website. Too bad it's costing you more business than it's earning you. Sorry to break it to you, but dude, your website sucks. Learn these 5 symptoms of bad websites and easy remedies. Steps to improving your website's design, content and performance so you can start winning more customers.

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