Small Business Articles from Duct Tape Marketing

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» Creating Your Social Media Strategy

By John Jantsch | Published 07/17/2009 | Blogging , Marketing Strategy | Rating:

Social media, and by that I’m lumping together blogs, RSS, social networking and social book marking sites, presents the marketer with a rich set of new tools to help in the effort to generate new business.

But, if that’s the only way you view social media, as a set of tools to perform a set of tactics to reach the set of objectives you have always tried to reach with your marketing, then not only are you really missing the opportunity, you will probably find yourself wondering what all the fuss is about.

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» Easy Savings for Small Business: Create Your Own Office Mailroom

By Merrin Muxlow | Published 07/2/2009 | Direct Mail , Marketing Materials | Rating:

You’ve all heard of big companies with “mail rooms,” right? A mail room is pretty much an inter-office post office. Big companies process mail on site because it’s cost effective, convenient, and allows a business to process more outgoing mail each day. Small businesses can have their own “mail room,” too, or at least their own mailing system: you can use a postage meter or online service to pay for postage, package shipments, or an other service offered by the USPS, including receipt of delivery and COD verification.

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Recent Articles

» Five Forces of Business Success

By Drew Stevens PhD | Published Yesterday | Virtual Assistants , Outsourcing , Sales , Web Site Design , Strategic Partnering , Search Engine Optimization , Personal Branding , Marketing Tools , Marketing Strategy , Graphic Design , Direct Mail , Copywriting , CRM , PPC Advertising , Local Search , Lead Conversion , Business Software , Business Life , Business Finance , Business Ethics , Advertising , Marketing Materials , Customer Service , Referrals , Public Relations , Positioning , Target Market | Unrated

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» Are your Friends Helping Your Network

By Drew Stevens PhD | Published 11/20/2009 | Marketing Strategy , Referrals , Public Relations , Positioning , Target Market | Unrated

To be successful you must have a strong peer group. If your network is not helping to push you to new levels of success, perhaps it is time to get a new network

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» 5 things your web designer won’t tell you

By Jeremy L. Knauff | Published 11/18/2009 | Web Site Design | Rating:

A professional website design should be effective for years to come. Depending on your niche, it’s usually recommended to redesign your website every couple of years to maintain an up to date image, but not more frequently than that. The only time you should make sweeping changes to the design of your website is when you feel that it doesn’t convey the image that you want for your company. But remember, you will tire of it long before your customers do.

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» Public Relations 101 - You Need a Publicity Virtual Assistant to Market Your Business

By Diana Ennen | Published 11/16/2009 | Public Relations | Unrated

Ready to jumpstart your sales & get more clients? Then you need a publicity virtual assistant. Here are just a few things a Publicity VA can do for you.

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» 7 Print Newsletter Design Tips to Get Your Client Newsletter Opened & Read Every Time

By David Gruttadaurio | Published 11/13/2009 | Marketing Strategy , Marketing Tools | Rating:

The fascinating articles and interesting content in your newsletter must be presented in an appealing way to capture the eye's attention... ensure that your client print newsletter does not wind up in the trash.

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