Articles en-us http://www.ducttapemarketing.com/article N/A http://www.ducttapemarketing.com/article melanie@ducttapemarketing.com 20 http://www.ducttapemarketing.com/article/articles/1347/1/Is-your-affiliate-program-turning-away-clients-and-affiliates/Page1.html So with so many "wins", why are affiliate programs ticking people off and costing you both money AND your reputation? sandy@sandramartini.com (Sandra Martini) Sat, 07 Nov 2009 00:00:00 -0500 http://www.ducttapemarketing.com/article/articles/1346/1/How-to-Choose-a-Web-Design-Firm/Page1.html Whether you're just starting your company or you've been in business for several years, chances are that you'll eventually have to invest in the services of a website design firm. This isn't a task for the faint of heart because while there are some great firms out there, but there are also some really ineffective ones. Finding the right one can put your company on the fast track to Internet success, but selecting the wrong one can leave you with nothing to show for your time, money and frustrations. jlknauff@wildfiremg.com (Jeremy L. Knauff) Thu, 05 Nov 2009 00:00:00 -0500 http://www.ducttapemarketing.com/article/articles/1345/1/Your-Email-Marketing-Strategy-in-Review/Page1.html Can you believe it’s November already? I’m not really sure how that happened, but it happened nonetheless.    And while I’m always sad to see the Summer go, I love this time of year because it’s a great time to start preparing your 2010 marketing plan. But before you do that, you’ll need to evaluate which of your 2009 marketing strategies worked and which were not effective. Since email marketing is one of the best marketing strategies for increasing your online presence, you should be constantly evaluating it and making any and all improvements. Karen@ModernImage.com (Karen Scharf) Wed, 04 Nov 2009 00:00:00 -0500 http://www.ducttapemarketing.com/article/articles/1344/1/Increase-Blog-Subscribers-in-7-Easy-Steps/Page1.html Now that you have gone live with your blog, what’s next? How will you know if it is successful; how will you know if you are delivering the content your readers, your prospects and your clients are after? You will definitely want to monitor your pageviews, traffic, clickthroughs, search engine rankings and other overall indicators of website success. Your number of blog subscribers, however, may be the most accurate and reliable measurement you have for determining the success of your blog. Karen@ModernImage.com (Karen Scharf) Wed, 04 Nov 2009 00:00:00 -0500 http://www.ducttapemarketing.com/article/articles/1343/1/Improve-Your-Email-ROI-with-These-Four-Easy-Techniques/Page1.html According to the Direct Marketing Association (DMA) small businesses enjoy a $43.52 return on every dollar spent in email marketing. That's the strongest ROI-yielding direct marketing tactic, and it's a result that even small businesses on a small business budget certainly can't ignore. Karen@ModernImage.com (Karen Scharf) Wed, 04 Nov 2009 00:00:00 -0500 http://www.ducttapemarketing.com/article/articles/1342/1/Four-Easy-Twitter-Tools-to-Supplement-Your-Marketing/Page1.html The great thing about Twitter is that it helps create a conversation with your clients and prospects and joint venture partners and other interested parties in a quick and fast-paced manner. Thanks to the 140-character limit, you've got to get to the point and move on very quickly. Karen@ModernImage.com (Karen Scharf) Wed, 04 Nov 2009 00:00:00 -0500 http://www.ducttapemarketing.com/article/articles/1341/1/How-Grasshopper-Used-Crowdsourcing-to-Find-5000-Influencers/Page1.html We've all heard about Grasshopper's massively successful viral marketing campaign, in which 5,000 influential press, analysts and business people received a FedEx envelope containing chocolate-covered grasshoppers.In their self-published case study, they indicate this list of 5,000 was compiled for $2103.00.  How is this possible?  Grasshopper utilized a new, exploding trend for small business: crowdsourcing. mcola@smartsheet.com (Maria Colacurcio) Wed, 04 Nov 2009 00:00:00 -0500 http://www.ducttapemarketing.com/article/articles/1340/1/How-to-Find-New-Customers/Page1.html This is a synopis of the content you'll find in the white paper How to Find New Customers. To get the full PDF document, click the link. Businesses need to learn how to build trust with decision makers. Marketers simply must develop a strong understanding of their target audience and how they buy in order to be effective. It’s helping the customer solve their problems through buying and implementing your products and/or services. Thus, the better you know how they buy, the more effective you can be. jogden@findnewcustomers.net (Jeff Ogden) Sun, 01 Nov 2009 00:00:00 -0400 http://www.ducttapemarketing.com/article/articles/1339/1/Credit-Repair-Companies---Best-Ten-Pointers/Page1.html The issue you should first look out for when you're in need of trustworthy credit repair services is the affiliations of the agency you chose for this purpose. Every reputable company will willingly share with you their references on request. These are some important issues to keep in mind in order to steer clear of dishonest credit repair companies. ebcsupport@insightbb.com (Jim Eastman) Sat, 31 Oct 2009 00:00:00 -0400 http://www.ducttapemarketing.com/article/articles/1338/1/SEO-Copywriting-Techniques-to-Increase-Your-Rankings/Page1.html Problem:  You have a website with great content, but you are just not getting enough traffic or low rankings despite having a well-written site.  Solution:  You need to appeal not just to your target market, but also to the search engines, which pick up on certain keywords and phrases.  When you learn how to incorporate SEO (search engine optimization) keywords into your website, you will drive more traffic to your site and dramatically increase your ranking.  Here are some tips to use. info@vbsondemand.com (Serena Carcasole) Thu, 29 Oct 2009 00:00:00 -0400