Articles - Lead Conversion en-us http://www.ducttapemarketing.com/article N/A http://www.ducttapemarketing.com/article melanie@ducttapemarketing.com 20 http://www.ducttapemarketing.com/article/articles/847/1/Improve-Your-Own-Conversions-With-These-Simple-Steps/Page1.html I was recently hired to critique a web site and suggest changes that could improve conversion rates. There were several backbone upgrades that I recommended, but what I want to focus on now are the front-end problems that might also be plaguing your own site. Karen@ModernImage.com (Karen Scharf) Fri, 21 Nov 2008 00:00:00 -0500 http://www.ducttapemarketing.com/article/articles/796/1/Ready-To-Redesign-Your-Site-Start-With-A-Little-Competitive-Research/Page1.html Ready to design or redesign your web site? Have you hired a web designer with great artistic ability, but very little business sense? Why not do your own research ahead of time so you can guide your designer toward creating a profitable site? Karen@ModernImage.com (Karen Scharf) Thu, 02 Oct 2008 00:00:00 -0400 http://www.ducttapemarketing.com/article/articles/741/1/How-to-Overcome-Adversity/Page1.html Today’s selling professional requires techniques that help to accentuate and differentiate from others. In a business culture where social networks proliferate the only true network is that built between a client and business professional. Clients enjoy the candor and the knowledge that is shared from a vendor. To this end, there are several methods that assist selling professionals.  drew@drewstevensconsulting.com (Drew Stevens PhD) Thu, 24 Jul 2008 00:00:00 -0400 http://www.ducttapemarketing.com/article/articles/738/1/Selling-Skills---The-Laws-of-Sales-Attraction/Page1.html Sales professionals must create magnetic appeal to increase closing efficiency. Our present global environment creates numerous obstacles that polarize sales efforts, form the proliferation of the Internet to advanced media. Ironically, with the intrigue of technological miracles the foundation of sales success exists upon 10 principles. Since the beginning of trade, selling has not changed, nor have these laws. These principles as they have for centuries are the laws that attract numerous clients and create successful selling professionals. drew@drewstevensconsulting.com (Drew Stevens PhD) Tue, 22 Jul 2008 00:00:00 -0400 http://www.ducttapemarketing.com/article/articles/685/1/A-CRM-Solution-for-Small-Businesses/Page1.html Managing customers, conducting marketing campaigns and achieving timely follow-up on sales leads is a vital process that can overwhelm a small business.  Keeping promises, storing correspondence, managing sales and being able to quickly determine the status of accounts is crucial to success.  Having a single, integrated solution to accomplish all this makes the lives of small business people so much easier and more productive.  Here is the perfect customer relationship management (CRM) solution for start-ups and small businesses. akernek@smallbizsmartmarketing.com (Al Kernek) Wed, 21 May 2008 00:00:00 -0400 http://www.ducttapemarketing.com/article/articles/682/1/Is-your-prospect-worth-your-time-or-is-he-just-wasting-it-How-can-you-tell/Page1.html You know how important that first follow-up with a new prospect is.  It's his chance to qualify you and your company, and test your service orientation. It could also be a "dodge;" an avoidance tactic by someone who's uncomfortable with saying "no," which could turn into a huge waste of your time. In this article, we'll take a brief look at ways of determining "engagement" early on in the buying/selling process and how understanding it can help you focus on your best prospects. dpeltz@revixio.com (David Peltz) Fri, 16 May 2008 00:00:00 -0400 http://www.ducttapemarketing.com/article/articles/676/1/Hey-Twit-Heres-How-To-Make-Your-Online-Store-Popular/Page1.html A year ago, would you have thought that 'twitter' was an effective marketing strategy?  Or that 'tweeting' in public would not earn you weird looks?  That was before Twitter, Inc. asked the world, “What are you doing?”  Twitter.com, a fusion of social networking and instant messaging, is a rapidly rising social media site that welcomes nearly 2 million visitors each month. fearless.business@gmail.com (Mark Raleigh) Tue, 13 May 2008 00:00:00 -0400 http://www.ducttapemarketing.com/article/articles/671/1/These-7-Tweaks-Doubled-The-Conversion-Rate/Page1.html If you're using a free report or trial offer as a lead generator, you obviously want your conversion rate as high as possible. If your landing page is clunky or confusing or just plain ugly, you might be losing out on many valuable prospects. I've recently implemented a few simple changes to a client's landing page that resulted in double the conversions. These changes are all easy to do, so I urge you to try them yourself: Karen@ModernImage.com (Karen Scharf) Wed, 07 May 2008 00:00:00 -0400 http://www.ducttapemarketing.com/article/articles/624/1/Are-your-leads-growing-They-should-be/Page1.html Effective lead generation is more often than not one of the biggest challenges for a business. But the biggest problem is that up to 80% of marketing expenditures on lead generation and collateral go to waste because the sales department doesn’t know what to do with leads once they get them.Leads are all about follow-up, follow-up, follow-up. Effective lead follow-up and nurturing processes are keys to making your investments count. You must have a nurture program in place, and make sure that all sales people know how to properly implement it. By demonstrating speedy follow-up within a set timeframe, you demonstrate that you are on top of things and that you take your business seriously.So what do you do with those leads that might not be ready to buy right now? Research shows that 30 - 45% of leads that were not considered viable opportunities by sales became sales-ready opportunities within 12 months. tornado@tornadomktg.com (Adrianne Machina) Tue, 18 Mar 2008 00:00:00 -0400 http://www.ducttapemarketing.com/article/articles/590/1/How-Does-Your-Landing-Page-Measure-Up/Page1.html You managed to entice your email reader or web surfer to click your link or your ad. In today's cluttered web marketing world, that's quite an accomplishment. But don't start celebrating yet. It's what happens after the click that determines the success of your campaign. Karen@ModernImage.com (Karen Scharf) Mon, 25 Feb 2008 00:00:00 -0500