Articles - Local Search en-us http://www.ducttapemarketing.com/article N/A http://www.ducttapemarketing.com/article melanie@ducttapemarketing.com 20 http://www.ducttapemarketing.com/article/articles/1358/1/Five-Forces-of-Business-Success/Page1.html drew@drewstevensconsulting.com (Drew Stevens PhD) Sat, 21 Nov 2009 00:00:00 -0500 http://www.ducttapemarketing.com/article/articles/1348/1/Design-Job-Forecast-A-Look-Ahead/Page1.html Forced to be more innovative and efficient with the resources they have, companies continue to need creative thinkers to compete. No longer a manufacturing-based workforce of skilled laborers, we’re idea and technology-based. We’ve moved from the Industrial Economy to the Creative Economy. Enter the era of the designer. allison@bluetreemedia.com (Kristen Harris) Sun, 08 Nov 2009 00:00:00 -0500 http://www.ducttapemarketing.com/article/articles/1240/1/Tips-for-Marketing-Your-Business-Using-Online-Video-Ads/Page1.html Reaching new customers can be challenging for most businesses. While tried-and-true methods such as newspaper advertising remain popular, a new ad medium has also taken the business world by storm. Online video ads--short-form commercials that run on Web sites--are proving to be one of the most effective ways to advertise online, with some video ads generating twice the clicks of banner ads. diaz@jivox.com (Diaz Nesamoney) Fri, 05 Jun 2009 00:00:00 -0400 http://www.ducttapemarketing.com/article/articles/739/1/Frustrated-because-your-competitor-was-featured-in-the-local-paper-again/Page1.html Do you wonder why the local paper always seems to contact your competitors and not you? Chances are, if you're not reaching out to reporters on a fairly regular basis they are not going to reach out to you when they need help. kelly@kellyrobbinsllc.com (Kelly Robbins) Thu, 24 Jul 2008 00:00:00 -0400 http://www.ducttapemarketing.com/article/articles/680/1/Pay-Per-Click-PPC-Why-You-Should-Care/Page1.html If you aren't actively marketing for local search prospects, you are missing out big time.       jeff@stickymarketingsystems.com (Jeff Paro) Thu, 15 May 2008 00:00:00 -0400 http://www.ducttapemarketing.com/article/articles/657/1/6-Steps-For-Managing-Your-Search-Marketing-Campaign/Page1.html To be effective, pay per click search marketing requires continual attention. Here are a few things you should be doing on a regular basis... Karen@ModernImage.com (Karen Scharf) Fri, 18 Apr 2008 00:00:00 -0400 http://www.ducttapemarketing.com/article/articles/636/1/Big-SEO-Tips-For-Small-SEO-Budgets/Page1.html With billions of pages on the web and millions of pages competing for the same keywords, it can literally cost a fortune to get your site noticed by the search engines. But, if your budget is anything less than a fortune, have no fear. Just follow these few tips: Karen@ModernImage.com (Karen Scharf) Fri, 28 Mar 2008 00:00:00 -0400 http://www.ducttapemarketing.com/article/articles/514/1/New-sitemap-standards-make-it-easier-for-all-search-engines-to-find-your-site/Page1.html Sitemaps have been around for a while. They were originally created a visual guide to your website. As websites became larger and more complex webmasters used them as a way to view the entire structure of a website to find the connections between pages. In recent years, the search engines have been viewing site maps as a good way to index websites and find all the related content. Creating and submitting an XML sitemap to Google is still the best way to get your website completely crawled by Google. It has become a standard SEO best practice. melanie@ducttapemarketing.com (John Jantsch) Tue, 18 Dec 2007 00:00:00 -0500 http://www.ducttapemarketing.com/article/articles/74/1/How-to-Do-Business-on-the-World-Wide-Web-Even-When-Your-Target-Is-the-Guy-Next-Door/Page1.html When I talk to many small business owners about the Internet and ways to use it to grow their business, I often encounter this response, "That's just for people trying to sell stuff to people all over the world," or "I tried that and it didn't work for me." Whenever I hear that type of talk from small business owners, I cringe.   john@ducttapemarketing.com (John Jantsch) Mon, 02 Oct 2006 00:00:00 -0400 http://www.ducttapemarketing.com/article/articles/71/1/Is-Your-Website-Ready-For-Local-Search-Engine-Traffic/Page1.html I suppose the real reason for a local small business to have a website at all is to provide information for the local market, generate leads from local shoppers. Up until now, too many small businesses have created websites more like monuments to their company name. If someone knew the name of the company, they could probably find the website. That was good to a point but what about those people who just know they need what you sell but they don't know anybody who sells it?   john@ducttapemarketing.com (John Jantsch) Mon, 02 Oct 2006 00:00:00 -0400