Articles - PPC Advertising en-us http://www.ducttapemarketing.com/article N/A http://www.ducttapemarketing.com/article melanie@ducttapemarketing.com 20 http://www.ducttapemarketing.com/article/articles/789/1/Never-Used-AdWords-Heres-Some-Good-News/Page1.html If you haven't used pay per click advertising to drive traffic to your web site, now might be a good time to get started. Google has recently announced several changes that (I believe) will make it easier for a novice to learn the AdWords ropes. Karen@ModernImage.com (Karen Scharf) Sun, 28 Sep 2008 00:00:00 -0400 http://www.ducttapemarketing.com/article/articles/680/1/Pay-Per-Click-PPC-Why-You-Should-Care/Page1.html If you aren't actively marketing for local search prospects, you are missing out big time.       jeff@stickymarketingsystems.com (Jeff Paro) Thu, 15 May 2008 00:00:00 -0400 http://www.ducttapemarketing.com/article/articles/677/1/12-Tips-To-Get-The-Most-ROI-From-Your-PPC/Page1.html Pay Per Click campaigns are not set it and forget projects. Without advanced planning and continued monitoring, they can become extremely unprofitable. Use these proven techniques to squeeze the most ROI out of your PPC: Karen@ModernImage.com (Karen Scharf) Tue, 13 May 2008 00:00:00 -0400 http://www.ducttapemarketing.com/article/articles/657/1/6-Steps-For-Managing-Your-Search-Marketing-Campaign/Page1.html To be effective, pay per click search marketing requires continual attention. Here are a few things you should be doing on a regular basis... Karen@ModernImage.com (Karen Scharf) Fri, 18 Apr 2008 00:00:00 -0400 http://www.ducttapemarketing.com/article/articles/590/1/How-Does-Your-Landing-Page-Measure-Up/Page1.html You managed to entice your email reader or web surfer to click your link or your ad. In today's cluttered web marketing world, that's quite an accomplishment. But don't start celebrating yet. It's what happens after the click that determines the success of your campaign. Karen@ModernImage.com (Karen Scharf) Mon, 25 Feb 2008 00:00:00 -0500 http://www.ducttapemarketing.com/article/articles/561/1/Paid-URL-Inclusion-Primer/Page1.html How can you be so sure that you need a paid URL inclusion in promoting your website on the search engines? Here are relevant information to help you decide if you need a paid URL inclusion or not. See how paid URL inclusion works and know its benefits. louie@npresence.net (Monica Lorica) Mon, 11 Feb 2008 00:00:00 -0500 http://www.ducttapemarketing.com/article/articles/534/1/Adsense-Illegal-Traffic/Page1.html Many people have asked me what forms of traffic are illegal in the eyes of google adsense. Some have said that they felt they were using totally legitimate methods to attract visitors to their pages only to receive the dreaded "adsense wrist slap email". Something like "It has come to out attention that ads on your site are being clicked by visitors using non-approved techniques…If this continues we will be forced to discontinue…etc. I think you get the message.   nigel-nix@versanet.de (nigel nix) Thu, 17 Jan 2008 00:00:00 -0500 http://www.ducttapemarketing.com/article/articles/477/1/How-To-Build-2100-Killer-Google-Keyword-Variations-in-30-Seconds/Page1.html Here's a lightning-fast tactic you can use to create over 2100 keyword variations... based on a single search phrase. Just by using a couple of free and easy online tools. What's more, once you've built your list, the chances are excellent most of them will cost you peanuts per click. Why? Because so very few of your competitors are using this secret to create keyword lists so quickly and easily. And that's just the tip of the iceberg... rhall@betterclix.com (Roger Hall) Tue, 25 Sep 2007 00:00:00 -0400 http://www.ducttapemarketing.com/article/articles/436/1/1-Reason-Why-You-Just-Lost-a-Sale-from-Google-AdWords/Page1.html You don't realize it yet, but you just lost a potential sale. Just a few moments ago. I'm not joking.They just left your site or affiliate link a second ago without buying anything from you. Why?It's considered by many as the #1 reason online marketers like you and me lose-out... every single minute of the day. In order to succeed online, you really do need to impart a sense of urgency in your prospects. Here's how to do that quickly and easily. rhall@betterclix.com (Roger Hall) Fri, 03 Aug 2007 00:00:00 -0400 http://www.ducttapemarketing.com/article/articles/435/1/How-To-Get-Your-Google-Link-in-Two-Places-at-Once-for-0-Extra/Page1.html Here's a recent Google fact; new research shows one of the most effective ways of getting people to take action on your ads or normal SERP (Search Engine Results Page) link, is to have a paid ad AND a regular SEO link on the SAME page. Why? rhall@betterclix.com (Roger Hall) Fri, 03 Aug 2007 00:00:00 -0400