Articles - PPC Advertising en-us http://www.ducttapemarketing.com/article N/A http://www.ducttapemarketing.com/article melanie@ducttapemarketing.com 20 http://www.ducttapemarketing.com/article/articles/1358/1/Five-Forces-of-Business-Success/Page1.html drew@drewstevensconsulting.com (Drew Stevens PhD) Sat, 21 Nov 2009 00:00:00 -0500 http://www.ducttapemarketing.com/article/articles/1311/1/Landing-Page-Optimization-Tips/Page1.html When we hear the words Landing Page we generally think of PPC campaigns or some other form of internet advertising. But I like to use landing pages for all of my off-line advertising also. However, you’re using it, a landing page is a web page, typically hidden from the site’s menu bar and other navigation – meaning the only way you can get to the page is to type the URL directly into the browser. Karen@ModernImage.com (Karen Scharf) Tue, 22 Sep 2009 00:00:00 -0400 http://www.ducttapemarketing.com/article/articles/1116/1/5-Adwords-Mistakes-That-Literally-Flush-Money-Down-The-Toilet/Page1.html If you've got a brand new web site, or if you are looking for an immediate traffic boost to your current site, Google AdWords offers an excellent, cost effective option. Cost effective, that is, if you do it right. Karen@ModernImage.com (Karen Scharf) Thu, 26 Feb 2009 00:00:00 -0500 http://www.ducttapemarketing.com/article/articles/806/1/Write-Effective-PPC-Ads---Keep-These-6-Tips-In-Mind/Page1.html Google's recent changes to AdWords make it easier for novices to get started with pay per click advertising. But if you've never created a PPC ad before, the task can seem a little intimidating.  Karen@ModernImage.com (Karen Scharf) Tue, 14 Oct 2008 00:00:00 -0400 http://www.ducttapemarketing.com/article/articles/789/1/Never-Used-AdWords-Heres-Some-Good-News/Page1.html If you haven't used pay per click advertising to drive traffic to your web site, now might be a good time to get started. Google has recently announced several changes that (I believe) will make it easier for a novice to learn the AdWords ropes. Karen@ModernImage.com (Karen Scharf) Sun, 28 Sep 2008 00:00:00 -0400 http://www.ducttapemarketing.com/article/articles/680/1/Pay-Per-Click-PPC-Why-You-Should-Care/Page1.html If you aren't actively marketing for local search prospects, you are missing out big time.       jeff@stickymarketingsystems.com (Jeff Paro) Thu, 15 May 2008 00:00:00 -0400 http://www.ducttapemarketing.com/article/articles/677/1/12-Tips-To-Get-The-Most-ROI-From-Your-PPC/Page1.html Pay Per Click campaigns are not set it and forget projects. Without advanced planning and continued monitoring, they can become extremely unprofitable. Use these proven techniques to squeeze the most ROI out of your PPC: Karen@ModernImage.com (Karen Scharf) Tue, 13 May 2008 00:00:00 -0400 http://www.ducttapemarketing.com/article/articles/657/1/6-Steps-For-Managing-Your-Search-Marketing-Campaign/Page1.html To be effective, pay per click search marketing requires continual attention. Here are a few things you should be doing on a regular basis... Karen@ModernImage.com (Karen Scharf) Fri, 18 Apr 2008 00:00:00 -0400 http://www.ducttapemarketing.com/article/articles/590/1/How-Does-Your-Landing-Page-Measure-Up/Page1.html You managed to entice your email reader or web surfer to click your link or your ad. In today's cluttered web marketing world, that's quite an accomplishment. But don't start celebrating yet. It's what happens after the click that determines the success of your campaign. Karen@ModernImage.com (Karen Scharf) Mon, 25 Feb 2008 00:00:00 -0500 http://www.ducttapemarketing.com/article/articles/561/1/Paid-URL-Inclusion-Primer/Page1.html How can you be so sure that you need a paid URL inclusion in promoting your website on the search engines? Here are relevant information to help you decide if you need a paid URL inclusion or not. See how paid URL inclusion works and know its benefits. louie@npresence.net (Monica Lorica) Mon, 11 Feb 2008 00:00:00 -0500