Articles - CRM en-us http://www.ducttapemarketing.com/article N/A http://www.ducttapemarketing.com/article melanie@ducttapemarketing.com 20 http://www.ducttapemarketing.com/article/articles/669/1/Deaths-of-a-Salesman/Page1.html The entity of sales has tried on many shoes through the years, as it has tried to keep with the times. I remember the first time I read the play, Death of a Salesman in high school, and though the demise of Willie Loman was lamentable, I was more intrigued by the fact that salesmen would traverse door-to-door. My grandfather assured me that these three-dimensional, marketing creatures did indeed exist at one time. Though their approach has changed, companies had and most likely always will have something to sell us. jim@vendorseek.com (Ken Wisnefski) Fri, 02 May 2008 00:00:00 -0400 http://www.ducttapemarketing.com/article/articles/552/1/So-You-Think-You-Know-CRM-Software/Page1.html A year ago if someone asked me if I knew my way around the CRM Software Industry I would have confidently said yes, however, as it turns out the old saying the more you learn the more knowledge you realize you lack, is true. When talking about the CRM Software Industry it is almost impossible to actually say that you know it inside out since there are so many CRM vendors around the world, all developing their technologies at such a rapid pace. whiting003@gmail.com (Josh Whiting) Wed, 06 Feb 2008 00:00:00 -0500 http://www.ducttapemarketing.com/article/articles/237/1/The-Real-Purpose-of-CRM/Page1.html It cost five times more to win a new customer than to keep a current one. And since it’s natural for consumers to choose service providers based on suggestions from others they know, you want to be sure you take the necessary actions to establish a relationship with your customers early on.    sonya@marketingbuddha.com (Sonya Carmichael Jones) Thu, 25 Jan 2007 00:00:00 -0500 http://www.ducttapemarketing.com/article/articles/152/1/Poor-Mans-CRM-Part-1-of-2/Page1.html I\'ve been in marketing for over a decade and I aggressively understand the value of connecting to your customer, understanding your customer\'s experience and the like.   I also understand how complex a CRM solution can be.   As a marketing director for a small company I evaluated quite a few CRM vendors and found them to be either out of my price range or not flexible enough for the needs of the company.  For many reasons, an outside CRM system was not for us.  So what are the options?  Do it yourself!  It’s not as hard as you might think. jodibash@gmail.com (Jodi Bash) Tue, 07 Nov 2006 00:00:00 -0500 http://www.ducttapemarketing.com/article/articles/103/1/How-To-Bring-Your-CRM-Project-In-On-Budget/Page1.html It seems that having a project come in On-Budget is the holy-grail of project management, especially when it comes to CRM projects. With their 70% failure rate, CRM projects represent a significant risk to a small business' financial health and warrants more "measure twice, cut once" consideration before beginning. scott@thecrmcoach.com (Scott Gingrich) Wed, 11 Oct 2006 00:00:00 -0400