Articles - Copywriting en-us http://www.ducttapemarketing.com/article N/A http://www.ducttapemarketing.com/article melanie@ducttapemarketing.com 20 http://www.ducttapemarketing.com/article/articles/1358/1/Five-Forces-of-Business-Success/Page1.html drew@drewstevensconsulting.com (Drew Stevens PhD) Sat, 21 Nov 2009 00:00:00 -0500 http://www.ducttapemarketing.com/article/articles/1340/1/How-to-Find-New-Customers/Page1.html This is a synopis of the content you'll find in the white paper How to Find New Customers. To get the full PDF document, click the link. Businesses need to learn how to build trust with decision makers. Marketers simply must develop a strong understanding of their target audience and how they buy in order to be effective. It’s helping the customer solve their problems through buying and implementing your products and/or services. Thus, the better you know how they buy, the more effective you can be. jogden@findnewcustomers.net (Jeff Ogden) Sun, 01 Nov 2009 00:00:00 -0400 http://www.ducttapemarketing.com/article/articles/1333/1/Improve-Your-Email-Marketing-with-these-Non-Technical-Changes/Page1.html It's true that email marketing can get pretty technical. We've got HTML coding, and multi-part MIME messages, and cross browser compatibility, and designing for preview panes, and blacklists and blocklists and SPF records… It's enough to make non-techie marketers throw up their hands and give up on the thought of ever improving their email performance. Karen@ModernImage.com (Karen Scharf) Thu, 29 Oct 2009 00:00:00 -0400 http://www.ducttapemarketing.com/article/articles/1314/1/quotI-Gotta-Have-Thatquot-Copywriting-Tips/Page1.html   What is one of the best ways to get customers to take notice of your products? You’re looking at it…the power of words. Fresh, sales-driven writing grabs and holds a customer’s attention. It makes them say, “I gotta have that” and keeps them coming back again and again to your product offerings. denise@mcgillcopywriting.com (Denise McGill) Fri, 02 Oct 2009 00:00:00 -0400 http://www.ducttapemarketing.com/article/articles/1303/1/6-Tips-for-Writing-Dynamic-Sales-Letters/Page1.html To say the least, many small business owners must be savvy in many areas of business. It often means you are the decision maker, bookkeeper, salesperson, office administrator, marketing manager AND COPYWRITER.  Creating a sales letter, or any correspondence for that matter, means you must present yourself in a professional…yet approachable manner. denise@mcgillcopywriting.com (Denise McGill) Fri, 04 Sep 2009 00:00:00 -0400 http://www.ducttapemarketing.com/article/articles/1220/1/Writing-a-Successful-Sales-Letter/Page1.html My brother-in-law, Dave, called last night. He's started a new business—small engine repair. He's very good at it, been doing it for years working for various shops around town. Dave once installed a Ford 8-cylinder engine in his Harley-Davidson. His dad got angry when he found the Harley's engine was installed in his Ford—but that's a whole other story. Anyways, now he's striking out on his own. ken@marketingmasters.ca (Ken Burgin) Tue, 26 May 2009 00:00:00 -0400 http://www.ducttapemarketing.com/article/articles/1156/1/Email-Marketing-and-the-High-Price-of-Irrelevance/Page1.html A huge buzzward in email marketing lately is relevance. When you're not sending relevant messages that your readers care about, you see your unsubscribe rate increase, your spam complaint rate increase, your open rate decrease, and your ROI plummet. Karen@ModernImage.com (Karen Scharf) Mon, 23 Mar 2009 00:00:00 -0400 http://www.ducttapemarketing.com/article/articles/1140/1/Writing-for-Principle/Page1.html There is not useful, quality content being created. Readers are looking for it. Publishers want to get their hands on it. Smart companies are leveraging it. pam@maconraine.com (Pamela Taylor) Thu, 19 Mar 2009 00:00:00 -0400 http://www.ducttapemarketing.com/article/articles/891/1/Spa-Web-Copy-How-Elite-is-your-Spa/Page1.html Your spa website works around the clock to bring in high-end clients—worldwide. It’s important for the web copy to be informative, concise, inspiring, and engaging. Even more importantly, the copy should drive the client to take action and contact you. info@mlsalater.com (Michelle Salater) Fri, 19 Dec 2008 00:00:00 -0500 http://www.ducttapemarketing.com/article/articles/871/1/Why-Was-My-Article-Rejected-by-an-Article-Directory/Page1.html As a small business owner or entrepreneur, no doubt you have a wealth of knowledge to share with your prospective clients. You also know that writing articles is a great way to introduce your services and expertise to the masses and increase your exposure to a wider audience via the internet. It just makes good business sense. karen@officesupport911.ca (Karen Braschuk) Mon, 08 Dec 2008 00:00:00 -0500