Articles - Copywriting en-us http://www.ducttapemarketing.com/article N/A http://www.ducttapemarketing.com/article melanie@ducttapemarketing.com 20 http://www.ducttapemarketing.com/article/articles/665/1/Address-Their-Objections-To-Increase-Your-Sales/Page1.html One of the services I provide for my clients is sales copy critique, and one of the problems that I see very often in sales copy is "too good to be true" syndrome. I understand the importance of highlighting the great benefits of your product or service; but it's important to address the downside also. Karen@ModernImage.com (Karen Scharf) Thu, 24 Apr 2008 00:00:00 -0400 http://www.ducttapemarketing.com/article/articles/655/1/Does-Short-Web-Copy-Outperform-Long-Copy/Page1.html If you have been marketing - either on or offline - for any amount of time, you have probably encountered the long copy versus short copy argument. Many marketers argue that long copy pulls much better than short copy, whether in direct mail or on the internet. But on the internet, attention spans are extremely fragile. Web surfers are looking for immediate gratification. Do they really want to stick around and read a gazillion word sales letter? Does long copy outperform short copy, even on the internet? Karen@ModernImage.com (Karen Scharf) Wed, 16 Apr 2008 00:00:00 -0400 http://www.ducttapemarketing.com/article/articles/648/1/Do-You-Digg-Branding-Through-Social-Media-Optimization/Page1.html You’ve probably heard Social Media Optimization, or SMO, is the online marketing wave of the future, but how do you go about it, and how can it benefit your store? Learn how to effectively wield the tools of SMO to craft a brand for your ecommerce site. fearless.business@gmail.com (Mark Raleigh) Mon, 07 Apr 2008 00:00:00 -0400 http://www.ducttapemarketing.com/article/articles/630/1/Search-Engine-Optimization-7-Tips-for-Getting-Your-Images-Indexed/Page1.html Image search is the fastest growing search on the web. And, since Google, Ask and Yahoo are now including images in their search results pages, web marketers have been presented with a whole new opportunity. So it only makes sense that website owners follow a few extra steps to ensure their images are optimized for search: Karen@ModernImage.com (Karen Scharf) Mon, 24 Mar 2008 00:00:00 -0400 http://www.ducttapemarketing.com/article/articles/621/1/Are-You-Violating-These-6-Blog-Credibility-Rules/Page1.html Blogs are one way to enhance your website content. Plus, they allow you to easily maintain your site without having any technical expertise.  Unfortunately, it's that very simplicity of the blog that often... Karen@ModernImage.com (Karen Scharf) Mon, 17 Mar 2008 00:00:00 -0400 http://www.ducttapemarketing.com/article/articles/615/1/How-To-Design-Your-Email-Messages-For-Mobile-Devices/Page1.html According to a 2007 study, 64% of key decision makers are reading your email messages on their Blackberries or PDAs. To grab their attention, and make sure your mail gets read, it's important to follow these guidelines: Karen@ModernImage.com (Karen Scharf) Thu, 13 Mar 2008 00:00:00 -0400 http://www.ducttapemarketing.com/article/articles/612/1/Enhance-Your-Site-Content-To-Ensure-Steady-Traffic/Page1.html With all the other steps you have to take in order to grow your business, you probably don't have time for a complete website overhaul. And yet, with competition entering the playing field daily, it's more important than ever to ensure that your site is in tip-top shape and getting adequate traffic.A great way to draw the attention of the search engine spiders and to provide incentive for visitors to keep coming back to your site is by... Karen@ModernImage.com (Karen Scharf) Wed, 12 Mar 2008 00:00:00 -0400 http://www.ducttapemarketing.com/article/articles/611/1/8-HTML-Email-Mistakes-To-Avoid/Page1.html When performing email campaign reviews for my clients, I find the same mistakes over and over again. Here are the most common mistakes people make when coding HTML emails: Karen@ModernImage.com (Karen Scharf) Mon, 10 Mar 2008 00:00:00 -0400 http://www.ducttapemarketing.com/article/articles/595/1/How-To-Ensure-That-Your-Satisfaction-Guarantee-Actually-Guarantees-More-Sales/Page1.html It seems as if everyone is using overly-gushy guarantees on their web sites lately. How often have you seen wording like “Absolutely, Positively, No Questions Asked, Better Than Money Back 100% Satisfaction Guarantee”? Sometimes the guarantee takes up almost half of the sales page itself! But do these overly-energetic guarantees really increase sales? In a recent survey, respondents reported that... Karen@ModernImage.com (Karen Scharf) Wed, 27 Feb 2008 00:00:00 -0500 http://www.ducttapemarketing.com/article/articles/592/1/How-To-Increase-Your-Email-Open-Rates-By-Planning-A-Re-Send/Page1.html You crafted a great email campaign, with a compelling subject line, the perfect mix of html and text, dynamic supporting graphics. Your headline is persuasive, your offer is unbeatable, your product is top-notch…  And yet the sales aren't pouring in as you expected them to. Only a fraction of your readers actually opened your email message. Oh well, guess you'll need to try again next week with a new sales pitch, right?  Wrong!  Too many marketers are willing to... Karen@ModernImage.com (Karen Scharf) Tue, 26 Feb 2008 00:00:00 -0500