Articles - Direct Mail en-us http://www.ducttapemarketing.com/article N/A http://www.ducttapemarketing.com/article melanie@ducttapemarketing.com 20 http://www.ducttapemarketing.com/article/articles/665/1/Address-Their-Objections-To-Increase-Your-Sales/Page1.html One of the services I provide for my clients is sales copy critique, and one of the problems that I see very often in sales copy is "too good to be true" syndrome. I understand the importance of highlighting the great benefits of your product or service; but it's important to address the downside also. Karen@ModernImage.com (Karen Scharf) Thu, 24 Apr 2008 00:00:00 -0400 http://www.ducttapemarketing.com/article/articles/651/1/Making-Postcard-Marketing-Campaigns-Work/Page1.html Postcard advertising is one of the most efficient and cost effective forms of advertising that a company can use to get information out to potential clients.  However it is not enough to just have a plan to send out postcards to make a postcard campaign work for you.  You need an integrated plan for your business which incorporates the postcard campaign and has the mechanisms in place to handle the results you are seeking from the campaign. davidtillinger@gmail.com (David Tillinger) Tue, 08 Apr 2008 00:00:00 -0400 http://www.ducttapemarketing.com/article/articles/646/1/What-Response-Rate-Will-My-Mailings-Get-----Seven-Ways-to-Find-Out/Page1.html New to direct mail?  Not sure what response rate you'll get or how much money your mailings will earn? Seven ways to estimate what your response rate will be. jkaplan@kaplancopy.com (Jodi Kaplan) Sun, 06 Apr 2008 00:00:00 -0400 http://www.ducttapemarketing.com/article/articles/583/1/For-a-Limited-Time-Only--Act-Now/Page1.html If you clicked on a link which was identical to the title of this article, then most likely you would have clicked on it because you believed that you would be going to a page which contained an offer or reward.  That thought process is the subject of this article, the concept of the reward or offer in printed advertising.  davidtillinger@gmail.com (David Tillinger) Wed, 20 Feb 2008 00:00:00 -0500 http://www.ducttapemarketing.com/article/articles/551/1/Receive-a-free-21-Point-Inspection-when-you-get-your-oil-changed/Page1.html If you’ve ever taken your car to get service done and seen one of these signs, you are reading their ‘marketing’. And, it is one of the strongest marketing tools a service department can have.Why? Because they are providing a service FREE to you that has a high value. But is actually more beneficial for them. What they are really doing is getting your okay to look through your car. And find more things that are wrong and more things for you to purchase. Brilliant, huh? Now, the point of this is not to reprimand the car service companies but to help you to create something similar. Create something you can offer that IS OF VALUE to your customer but also gives you the opportunity to provide additional service. It is absolutely imperative the offer has valuable to them, or it won’t work.So go out there, create a “21 point inspection” type offer and see what happens. tornado@tornadomktg.com (Adrianne Machina) Mon, 04 Feb 2008 00:00:00 -0500 http://www.ducttapemarketing.com/article/articles/532/1/How-to-Choose-a-Mailing-List/Page1.html The mailing list you use accounts for 40% of the responses from your mailings.  But there are thousands and thousands of lists, at prices ranging from $25 for 50,000 names to $1,000 for a few hundred names.  Find out how to sort through them all and choose the right one. jkaplan@kaplancopy.com (Jodi Kaplan) Mon, 14 Jan 2008 00:00:00 -0500 http://www.ducttapemarketing.com/article/articles/521/1/Does-Graphic-Design-Matter/Page1.html Every graphic designer has asked this very relevant question at one point or another in his/her career. How much does the design matter? Surely, there have been those bleak moments where you are sitting in front of the Mac, probably for a little too long...this question can cause an intense evaluation of your life's work, but nonetheless it begs to be asked at least a handful of times in ones life. blastoffstudio@gmail.com (Jonathan Ortiz) Sat, 29 Dec 2007 00:00:00 -0500 http://www.ducttapemarketing.com/article/articles/459/1/5-Simple-Steps-to-Adding-Offline-Marketing-to-Your-Online-Business/Page1.html Taking my struggling consulting business online and following the business model I now do turn everything around for me, financially and otherwise. So when I started hearing from my mentors that I might want to add some offline marketing tactics back into the mix, I was hesitant to say the least. alicia@clientabundance.com (Alicia Forest) Mon, 27 Aug 2007 00:00:00 -0400 http://www.ducttapemarketing.com/article/articles/369/1/10-Simple-Steps-to-Boost-Your-Web-Site-Sign-Ups/Page1.html Learn how to increase the number of people who subscribe to your newsletter, inquire about your services, or order your products. jkaplan@kaplancopy.com (Jodi Kaplan) Fri, 22 Jun 2007 00:00:00 -0400 http://www.ducttapemarketing.com/article/articles/232/1/Postcard-Marketing-3-Fundamental-Flaws-to-Avoid/Page1.html In my experience with postcard marketing, and in dealing with small business owners who use postcards, I would put most postcard problems under the following three categories: 1. Over-reliance on technology. 2. Over-reliance on weak offers. 3. Over-reliance on vendors. Here's how to avoid these flaws. brandon@armingyourfarming.com (Brandon Cornett) Fri, 19 Jan 2007 00:00:00 -0500