Articles - Direct Mail en-us http://www.ducttapemarketing.com/article N/A http://www.ducttapemarketing.com/article melanie@ducttapemarketing.com 20 http://www.ducttapemarketing.com/article/articles/1358/1/Five-Forces-of-Business-Success/Page1.html drew@drewstevensconsulting.com (Drew Stevens PhD) Sat, 21 Nov 2009 00:00:00 -0500 http://www.ducttapemarketing.com/article/articles/1340/1/How-to-Find-New-Customers/Page1.html This is a synopis of the content you'll find in the white paper How to Find New Customers. To get the full PDF document, click the link. Businesses need to learn how to build trust with decision makers. Marketers simply must develop a strong understanding of their target audience and how they buy in order to be effective. It’s helping the customer solve their problems through buying and implementing your products and/or services. Thus, the better you know how they buy, the more effective you can be. jogden@findnewcustomers.net (Jeff Ogden) Sun, 01 Nov 2009 00:00:00 -0400 http://www.ducttapemarketing.com/article/articles/1265/1/Easy-Savings-for-Small-Business-Create-Your-Own-Office-Mailroom/Page1.html You’ve all heard of big companies with “mail rooms,” right? A mail room is pretty much an inter-office post office. Big companies process mail on site because it’s cost effective, convenient, and allows a business to process more outgoing mail each day. Small businesses can have their own “mail room,” too, or at least their own mailing system: you can use a postage meter or online service to pay for postage, package shipments, or an other service offered by the USPS, including receipt of delivery and COD verification. merrin@resourcenation.com (Merrin Muxlow) Thu, 02 Jul 2009 00:00:00 -0400 http://www.ducttapemarketing.com/article/articles/1174/1/10-Ways-to-Stop-Attracting-New-Clients--Kill-Your-Small-Business-in-a-Recession/Page1.html Your clients are the most valuable asset you have. By using attentive, relationship-building marketing strategies like distributing a print newsletter, create a bond that will allow you to weather any type of economic environment. DavidGruttadaurio@gmail.com (David Gruttadaurio) Wed, 01 Apr 2009 00:00:00 -0400 http://www.ducttapemarketing.com/article/articles/931/1/Are-You-Guilty-of-One-Dimensional-Marketing/Page1.html Here’s a bold statement.  There is no such thing as a bad marketing tool, just bad planning.  You can choose skywriting, bus benches, TV or the web and it CAN work, if you know the buying patterns of your ideal client and you don’t fall victim to what I call one-dimensional marketing.Whenever we start working with clients on building a small business marketing system, we go through a period of discovery.  During this phase, one question we like to ask is what the client has done to date in the way of marketing.  A common answer goes something like this, “well we tried sending out postcards and that didn’t work.  Then we got talked into radio and that didn’t work, then we tried a trade show and that really didn’t work either.”  So if all marketing tools can work, how can this be?  Far too often people treat their marketing like a one hit wonder.  Someone tells them a certain marketing initiative was highly effective for them and off they go to try the marketing idea of the week.   But alas, they don’t get the same result.  This is because they are practicing one-dimensional marketing. cidnee@strategiesforsuccess.ca (Cidnee Stephen) Wed, 14 Jan 2009 00:00:00 -0500 http://www.ducttapemarketing.com/article/articles/831/1/Best-Practices-For-Your-Email-Newsletter/Page1.html Email newsletters are an excellent way to market your business, highlight your expertise and build a relationship with your prospects and customers. Email newsletters are relatively easy and inexpensive to produce, but that doesn't mean they're fool-proof. Karen@ModernImage.com (Karen Scharf) Tue, 04 Nov 2008 00:00:00 -0500 http://www.ducttapemarketing.com/article/articles/665/1/Address-Their-Objections-To-Increase-Your-Sales/Page1.html One of the services I provide for my clients is sales copy critique, and one of the problems that I see very often in sales copy is "too good to be true" syndrome. I understand the importance of highlighting the great benefits of your product or service; but it's important to address the downside also. Karen@ModernImage.com (Karen Scharf) Thu, 24 Apr 2008 00:00:00 -0400 http://www.ducttapemarketing.com/article/articles/651/1/Making-Postcard-Marketing-Campaigns-Work/Page1.html Postcard advertising is one of the most efficient and cost effective forms of advertising that a company can use to get information out to potential clients.  However it is not enough to just have a plan to send out postcards to make a postcard campaign work for you.  You need an integrated plan for your business which incorporates the postcard campaign and has the mechanisms in place to handle the results you are seeking from the campaign. davidtillinger@gmail.com (David Tillinger) Tue, 08 Apr 2008 00:00:00 -0400 http://www.ducttapemarketing.com/article/articles/646/1/What-Response-Rate-Will-My-Mailings-Get-----Seven-Ways-to-Find-Out/Page1.html New to direct mail?  Not sure what response rate you'll get or how much money your mailings will earn? Seven ways to estimate what your response rate will be. jkaplan@kaplancopy.com (Jodi Kaplan) Sun, 06 Apr 2008 00:00:00 -0400 http://www.ducttapemarketing.com/article/articles/583/1/For-a-Limited-Time-Only--Act-Now/Page1.html If you clicked on a link which was identical to the title of this article, then most likely you would have clicked on it because you believed that you would be going to a page which contained an offer or reward.  That thought process is the subject of this article, the concept of the reward or offer in printed advertising.  davidtillinger@gmail.com (David Tillinger) Wed, 20 Feb 2008 00:00:00 -0500