Articles - Marketing Strategy en-us http://www.ducttapemarketing.com/article N/A http://www.ducttapemarketing.com/article melanie@ducttapemarketing.com 20 http://www.ducttapemarketing.com/article/articles/703/1/Upgrading-Your-Online-Shopping-Cart--31-Benefits-Your-Next-Shopping-Cart-Should-Offer/Page1.html Are you thinking about upgrading your shopping cart?  Here are things to look for when choosing your next Online Shopping Cart danjanal@yahoo.com (Dan Janal) Thu, 03 Jul 2008 00:00:00 -0400 http://www.ducttapemarketing.com/article/articles/702/1/How-the-Right-Shopping-Cart-Will-Increase-Productivity--Stop-Your-Online-Business-from-Stalling/Page1.html If you use a good shopping cart, you can save yourself time and money... know the hidden truth behind automating your business online. danjanal@yahoo.com (Dan Janal) Thu, 03 Jul 2008 00:00:00 -0400 http://www.ducttapemarketing.com/article/articles/701/1/Are-Your-Marketing-Materials-Selling-the-Wrong-Things/Page1.html You need to decide whether to spend time and money convincing people they need the type of services you offer…Or convincing them to hire you in particular to provide that service. stacy@success-stream.com (Stacy Karacostas) Wed, 02 Jul 2008 00:00:00 -0400 http://www.ducttapemarketing.com/article/articles/700/1/3-Simple-Steps-to-a-Powerfully-Effective-Case-Study/Page1.html When it comes to buying anything—whether it is a product or a service—the first things we all want to know are “What can it do for me, and how effective is it?” Then we want proof, right? stacy@success-stream.com (Stacy Karacostas) Wed, 02 Jul 2008 00:00:00 -0400 http://www.ducttapemarketing.com/article/articles/697/1/Gods-Big-Idea-for-Your-Business/Page1.html   Is your "Big Idea" for your business in line with God's idea for your life?Many of us hope and pray that our dreams of starting a business will be successful and we ask for God's help and guidance as we launch our big idea for a successful business.But what if our plans aren't in line with God's Big Idea for what our business should be?How can we tell? Robert@howtostartyoursmallbusiness.com (Robert Moment) Mon, 30 Jun 2008 00:00:00 -0400 http://www.ducttapemarketing.com/article/articles/693/1/Marketing-Strategy-for-a-Tough-Economy/Page1.html The business of marketing -- meeting needs profitably -- means recognizing and responding to customer priorities while controlling your own expenses. More so than ever, it is about giving people what they want when and how they want it. Today's empowered consumers want to be in charge -- asked, not told. Give them what they want and you'll be rewarded.Nice concept, right? One problem: in a changing economy, your customers' priorities and needs change as well. They are juggling budgets or otherwise re-planning to compensate for the tight economy and their needs are changing at each unexpected economic curveball. How can you understand what they will need when they themselves aren't sure? One approach is to first get "ahead of the curve" by predicting the changes in your customers' priorities, then go forward based on customer input. bobette@websitemarketingplan.com (Bobette Kyle) Mon, 23 Jun 2008 00:00:00 -0400 http://www.ducttapemarketing.com/article/articles/690/1/Public-Speaking-Three-Surprising-Tips-to-Improve-Your-Presentations/Page1.html Stick with the tried-and-true public speaking advice you've heard before, but in addition, try adding these three surprising tricks to your bag the next time you have a speaking engagement. lisa@coachlisab.com (Lisa Braithwaite) Sat, 14 Jun 2008 00:00:00 -0400 http://www.ducttapemarketing.com/article/articles/687/1/How-to-Make-Your-Email-Promotions-Sell-More/Page1.html Just like writing a sales page for your product, program or service, writing successful email promotions can be easier than you think. There's a science to it, more than an art, and to get you started, I'd like to share a tested formula for you to follow. alicia@clientabundance.com (Alicia Forest) Sat, 24 May 2008 00:00:00 -0400 http://www.ducttapemarketing.com/article/articles/679/1/The-Top-10-Ways-to-Generate-Publicity-Writing-Press-Releases/Page1.html Press is one of those things that can take on a life of its own.  The right press can generate tremendous exposure, opportunity and yes…profits.  The real trick to writing a press release is to have something newsworthy to write about.  Robert@howtostartyoursmallbusiness.com (Robert Moment) Wed, 14 May 2008 00:00:00 -0400 http://www.ducttapemarketing.com/article/articles/676/1/Hey-Twit-Heres-How-To-Make-Your-Online-Store-Popular/Page1.html A year ago, would you have thought that 'twitter' was an effective marketing strategy?  Or that 'tweeting' in public would not earn you weird looks?  That was before Twitter, Inc. asked the world, “What are you doing?”  Twitter.com, a fusion of social networking and instant messaging, is a rapidly rising social media site that welcomes nearly 2 million visitors each month. fearless.business@gmail.com (Mark Raleigh) Tue, 13 May 2008 00:00:00 -0400