Articles - Marketing Strategy en-us http://www.ducttapemarketing.com/article N/A http://www.ducttapemarketing.com/article melanie@ducttapemarketing.com 20 http://www.ducttapemarketing.com/article/articles/1358/1/Five-Forces-of-Business-Success/Page1.html drew@drewstevensconsulting.com (Drew Stevens PhD) Sat, 21 Nov 2009 00:00:00 -0500 http://www.ducttapemarketing.com/article/articles/1357/1/Are-your-Friends-Helping-Your-Network/Page1.html To be successful you must have a strong peer group. If your network is not helping to push you to new levels of success, perhaps it is time to get a new network drew@drewstevensconsulting.com (Drew Stevens PhD) Fri, 20 Nov 2009 00:00:00 -0500 http://www.ducttapemarketing.com/article/articles/1353/1/7-Print-Newsletter-Design-Tips-to-Get-Your-Client-Newsletter-Opened--Read-Every-Time/Page1.html The fascinating articles and interesting content in your newsletter must be presented in an appealing way to capture the eye's attention... ensure that your client print newsletter does not wind up in the trash. DavidGruttadaurio@gmail.com (David Gruttadaurio) Fri, 13 Nov 2009 00:00:00 -0500 http://www.ducttapemarketing.com/article/articles/1345/1/Your-Email-Marketing-Strategy-in-Review/Page1.html Can you believe it’s November already? I’m not really sure how that happened, but it happened nonetheless.    And while I’m always sad to see the Summer go, I love this time of year because it’s a great time to start preparing your 2010 marketing plan. But before you do that, you’ll need to evaluate which of your 2009 marketing strategies worked and which were not effective. Since email marketing is one of the best marketing strategies for increasing your online presence, you should be constantly evaluating it and making any and all improvements. Karen@ModernImage.com (Karen Scharf) Wed, 04 Nov 2009 00:00:00 -0500 http://www.ducttapemarketing.com/article/articles/1344/1/Increase-Blog-Subscribers-in-7-Easy-Steps/Page1.html Now that you have gone live with your blog, what’s next? How will you know if it is successful; how will you know if you are delivering the content your readers, your prospects and your clients are after? You will definitely want to monitor your pageviews, traffic, clickthroughs, search engine rankings and other overall indicators of website success. Your number of blog subscribers, however, may be the most accurate and reliable measurement you have for determining the success of your blog. Karen@ModernImage.com (Karen Scharf) Wed, 04 Nov 2009 00:00:00 -0500 http://www.ducttapemarketing.com/article/articles/1343/1/Improve-Your-Email-ROI-with-These-Four-Easy-Techniques/Page1.html According to the Direct Marketing Association (DMA) small businesses enjoy a $43.52 return on every dollar spent in email marketing. That's the strongest ROI-yielding direct marketing tactic, and it's a result that even small businesses on a small business budget certainly can't ignore. Karen@ModernImage.com (Karen Scharf) Wed, 04 Nov 2009 00:00:00 -0500 http://www.ducttapemarketing.com/article/articles/1340/1/How-to-Find-New-Customers/Page1.html This is a synopis of the content you'll find in the white paper How to Find New Customers. To get the full PDF document, click the link. Businesses need to learn how to build trust with decision makers. Marketers simply must develop a strong understanding of their target audience and how they buy in order to be effective. It’s helping the customer solve their problems through buying and implementing your products and/or services. Thus, the better you know how they buy, the more effective you can be. jogden@findnewcustomers.net (Jeff Ogden) Sun, 01 Nov 2009 00:00:00 -0400 http://www.ducttapemarketing.com/article/articles/1333/1/Improve-Your-Email-Marketing-with-these-Non-Technical-Changes/Page1.html It's true that email marketing can get pretty technical. We've got HTML coding, and multi-part MIME messages, and cross browser compatibility, and designing for preview panes, and blacklists and blocklists and SPF records… It's enough to make non-techie marketers throw up their hands and give up on the thought of ever improving their email performance. Karen@ModernImage.com (Karen Scharf) Thu, 29 Oct 2009 00:00:00 -0400 http://www.ducttapemarketing.com/article/articles/1332/1/Create-a-Site-Map-For-Better-Traffic/Page1.html I think every website should have a site map since it does help in traffic generation. As the term suggests a site map is a map of the web site and can be a simple list of links or a more complex representation. The type of site map you’ll need depends on the type of website you have. Karen@ModernImage.com (Karen Scharf) Thu, 29 Oct 2009 00:00:00 -0400 http://www.ducttapemarketing.com/article/articles/1331/1/Use-Customer-Testimonials-to-Increase-Web-Sales/Page1.html I've got to warn you – you're about to read about the pot calling the kettle black. That's because with each and every coaching client I have, I always discuss the creation of a testimonial capturing system. And yet I am woefully inept at using testimonials myself. Because I have non-disclosure agreements with most of my clients, I'm often hesitant to ask for testimonials. But I'm leaving a huge opportunity on the table. Karen@ModernImage.com (Karen Scharf) Wed, 28 Oct 2009 00:00:00 -0400