Articles - Personal Branding en-us http://www.ducttapemarketing.com/article N/A http://www.ducttapemarketing.com/article melanie@ducttapemarketing.com 20 http://www.ducttapemarketing.com/article/articles/766/1/3-Simple-Steps-for-Gathering-Effective-Testimonials/Page1.html Testimonials are an awesome way to boost your sales and grow your bottom line. There's nothing like social proof for easing your prospects' minds and encouraging them to buy. Testimonials should be used everywhere, but some are more effective than others. So what can you do to ensure that your own customers provide you with award-winning, or shall I say sales-generating, testimonials? Just follow these 3 simple steps: Karen@ModernImage.com (Karen Scharf) Fri, 22 Aug 2008 00:00:00 -0400 http://www.ducttapemarketing.com/article/articles/760/1/5-Secrets-to-Attracting-More-Business-Whenever-You-Open-Your-Mouth/Page1.html Are you comfortable with your 30-second sound byte or "elevator speech"? Does it stimulate emotions and positive responses in others? Or, does it fall flat and rate a "0" on the interest scale? Learn about a 5-part formula you can use to create a 30-second sound byte that'll get people saying, "Yes!", I want to work with you! brichter@profit-strategies.biz (Bonita Richter) Sat, 16 Aug 2008 00:00:00 -0400 http://www.ducttapemarketing.com/article/articles/738/1/Selling-Skills---The-Laws-of-Sales-Attraction/Page1.html Sales professionals must create magnetic appeal to increase closing efficiency. Our present global environment creates numerous obstacles that polarize sales efforts, form the proliferation of the Internet to advanced media. Ironically, with the intrigue of technological miracles the foundation of sales success exists upon 10 principles. Since the beginning of trade, selling has not changed, nor have these laws. These principles as they have for centuries are the laws that attract numerous clients and create successful selling professionals. drew@drewstevensconsulting.com (Drew Stevens PhD) Tue, 22 Jul 2008 00:00:00 -0400 http://www.ducttapemarketing.com/article/articles/737/1/Sales-Effectiveness-Lesson---Learn-the-Value-of-your-Value-Proposition/Page1.html I work with many business owners and selling professionals. When I ask them what they do they immediately rush into their title. Each states, “I am the President of a Bank”, “I am a Consultant”, “and I am a Professional Speaker”. If I were a client and heard this I immediately state, “So What”? Professionals today refrain from their titles and occupations in the service business and speak with the reply to “So What”? The method for doing so is known as a Value Proposition. drew@drewstevensconsulting.com (Drew Stevens PhD) Tue, 22 Jul 2008 00:00:00 -0400 http://www.ducttapemarketing.com/article/articles/678/1/DO-IT--while-it-is-still-quottodayquot/Page1.html We saw the movie "Expelled" last night and it was compelling!  The analogy that brings fear into my heart compared our dwindling freedom in America and the Berlin Wall.  The government, media, and the University system aren't allowing an open discussion of differing views in science, religion and politics.  Wow--this is not what our Founding Fathers hoped for! Thomas Jefferson wrote in the Declaration of Independence. Are you taking full advantage of your American rights, while you can? skamstra@yahoo.com (Stefanie Kamstra) Wed, 14 May 2008 00:00:00 -0400 http://www.ducttapemarketing.com/article/articles/676/1/Hey-Twit-Heres-How-To-Make-Your-Online-Store-Popular/Page1.html A year ago, would you have thought that 'twitter' was an effective marketing strategy?  Or that 'tweeting' in public would not earn you weird looks?  That was before Twitter, Inc. asked the world, “What are you doing?”  Twitter.com, a fusion of social networking and instant messaging, is a rapidly rising social media site that welcomes nearly 2 million visitors each month. fearless.business@gmail.com (Mark Raleigh) Tue, 13 May 2008 00:00:00 -0400 http://www.ducttapemarketing.com/article/articles/673/1/Public-Speaking-Who-is-Your-True-Authentic-Self/Page1.html Each of us has something unique and special to bring to our speaking engagements. It’s how you connect with your audience and make your presentation about them that’s most important. Knowing who you are -- and who you aren't -- keeps you honest, authentic, and accessible to your audience. You're perfect just the way you are! lisa@coachlisab.com (Lisa Braithwaite) Thu, 08 May 2008 00:00:00 -0400 http://www.ducttapemarketing.com/article/articles/654/1/Create-a-Text-Based-Logo-For-Guaranteed-Email-Display/Page1.html Creating a text-based version of your company logo helps ensure email rendering witout sacrificing your brand. Here's an easy-to-follow sample... Karen@ModernImage.com (Karen Scharf) Mon, 14 Apr 2008 00:00:00 -0400 http://www.ducttapemarketing.com/article/articles/649/1/Public-Speaking-Whats-Confidence-and-How-Do-I-Get-It/Page1.html You don't have to be confident to appear confident, but the beauty of this mental and physical practice is that the more you appear confident to others, the more your confidence will grow for real. When you believe in yourself and believe in your message, your audience will, too. lisa@coachlisab.com (Lisa Braithwaite) Mon, 07 Apr 2008 00:00:00 -0400 http://www.ducttapemarketing.com/article/articles/648/1/Do-You-Digg-Branding-Through-Social-Media-Optimization/Page1.html You’ve probably heard Social Media Optimization, or SMO, is the online marketing wave of the future, but how do you go about it, and how can it benefit your store? Learn how to effectively wield the tools of SMO to craft a brand for your ecommerce site. fearless.business@gmail.com (Mark Raleigh) Mon, 07 Apr 2008 00:00:00 -0400