Articles - Personal Branding en-us http://www.ducttapemarketing.com/article N/A http://www.ducttapemarketing.com/article melanie@ducttapemarketing.com 20 http://www.ducttapemarketing.com/article/articles/1358/1/Five-Forces-of-Business-Success/Page1.html drew@drewstevensconsulting.com (Drew Stevens PhD) Sat, 21 Nov 2009 00:00:00 -0500 http://www.ducttapemarketing.com/article/articles/1286/1/Tightening-the-Belt/Page1.html At a time when the economy continues to waver and companies seek further ways to tighten the belt, is this a time to slash marketing? Some companies are reducing marketing spend in line with other organizational cutbacks. Others have practically eliminated their marketing budgets. Or, is this a time to invest? pam@maconraine.com (Pamela Taylor) Sun, 09 Aug 2009 00:00:00 -0400 http://www.ducttapemarketing.com/article/articles/1274/1/The-30-Day-Lifestyle-Diet/Page1.html Nowadays diets tend to have a bad name.  Overly restrictive and temporary, they often ensure that people revert back to their old habits quickly, thereby eliminating long-term results.  This year I've discovered a new way to apply the idea of a diet to a host of goals that have nothing to do with food.  I've found that if I focus my attention on a specific topic and do one small task related to every day for 30 days, by the end of the month I've achieved remarkable things I never anticipated.  Barbara@bluetreemedia.com (Barbara Wayman) Wed, 22 Jul 2009 00:00:00 -0400 http://www.ducttapemarketing.com/article/articles/1229/1/How-to-brand-your-business-and-launch-your-brand-online----without-losing-your-money-or-your-mind/Page1.html You don’t need to be a cyber-genius to go online and get results. But unless you have a clear business objective and message, you could waste a lot of time and money without accomplishing much. Here are seven steps to guide you in developing your website. Use this system as a clear roadmap, so you don’t find yourself wandering in circles. karen@macgraphics.net (Karen Saunders) Wed, 03 Jun 2009 00:00:00 -0400 http://www.ducttapemarketing.com/article/articles/1196/1/Polish-Your-Book-Interior-with-These-Proven-Typesetting-Techniques/Page1.html A quick look on your software reveals myriad choices of fonts and you can always find more! But like shopping in a candy store, you have to make judicious selections.It is important to select appropriate fonts to communicate your message to your readers, particularly when dealing with titles and headlines. Why? Because specific fonts can evoke a certain attitude and feeling that reinforces your intended message. karen@macgraphics.net (Karen Saunders) Wed, 06 May 2009 00:00:00 -0400 http://www.ducttapemarketing.com/article/articles/1172/1/Counter-Intuitive-Time-Management-Techniques-to-Tame-Your-Never-Ending-To-Do-List/Page1.html You need a way to categorize and prioritize your tasks. Here’s the secret to doubling your productivity and cutting your To Do list... LindaWalker.articles@gmail.com (Linda Walker) Tue, 31 Mar 2009 00:00:00 -0400 http://www.ducttapemarketing.com/article/articles/1164/1/Proximity-Is-Destiny/Page1.html Do you have a life philosophy?  For the past decade mine has been “proximity is destiny.”  This somewhat opaque saying speaks to me because it reinforces a basic fact of the universe – we become what we think about most of the time.  And we tend to think about that which surrounds us, either in place, time, order or relation.   Barbara@bluetreemedia.com (Barbara Wayman) Sun, 29 Mar 2009 00:00:00 -0400 http://www.ducttapemarketing.com/article/articles/1163/1/Why-Consistency-Matters/Page1.html Emerson called consistency the hobgoblin of little minds, but when it comes to public relations, consistency is THE most crucial key to success.  Why?  Because we live in a world of cause and effect.  Barbara@bluetreemedia.com (Barbara Wayman) Sun, 29 Mar 2009 00:00:00 -0400 http://www.ducttapemarketing.com/article/articles/1151/1/Be-An-Orange/Page1.html If you can't find a way to be different, you will constantly find yourself being pressured on price, and small businesses can't survive on constant price cutting. So how do you differentiate? cidnee@strategiesforsuccess.ca (Cidnee Stephen) Mon, 23 Mar 2009 00:00:00 -0400 http://www.ducttapemarketing.com/article/articles/1132/1/Was-Your-Marketing-Raised-On-Family-Farms/Page1.html I really enjoy cooking and baking - so if you have any good and unique recipes, do send them my way. But I don't want to talk to you about cooking today; rather, I want to talk to you about a marketing lesson I was reminded of when I went to prepare dinner the other evening. Karen@ModernImage.com (Karen Scharf) Tue, 10 Mar 2009 00:00:00 -0400