Articles - Search Engine Optimization en-us http://www.ducttapemarketing.com/article N/A http://www.ducttapemarketing.com/article melanie@ducttapemarketing.com 20 http://www.ducttapemarketing.com/article/articles/1358/1/Five-Forces-of-Business-Success/Page1.html drew@drewstevensconsulting.com (Drew Stevens PhD) Sat, 21 Nov 2009 00:00:00 -0500 http://www.ducttapemarketing.com/article/articles/1340/1/How-to-Find-New-Customers/Page1.html This is a synopis of the content you'll find in the white paper How to Find New Customers. To get the full PDF document, click the link. Businesses need to learn how to build trust with decision makers. Marketers simply must develop a strong understanding of their target audience and how they buy in order to be effective. It’s helping the customer solve their problems through buying and implementing your products and/or services. Thus, the better you know how they buy, the more effective you can be. jogden@findnewcustomers.net (Jeff Ogden) Sun, 01 Nov 2009 00:00:00 -0400 http://www.ducttapemarketing.com/article/articles/1338/1/SEO-Copywriting-Techniques-to-Increase-Your-Rankings/Page1.html Problem:  You have a website with great content, but you are just not getting enough traffic or low rankings despite having a well-written site.  Solution:  You need to appeal not just to your target market, but also to the search engines, which pick up on certain keywords and phrases.  When you learn how to incorporate SEO (search engine optimization) keywords into your website, you will drive more traffic to your site and dramatically increase your ranking.  Here are some tips to use. info@vbsondemand.com (Serena Carcasole) Thu, 29 Oct 2009 00:00:00 -0400 http://www.ducttapemarketing.com/article/articles/1323/1/Why-Wont-My-Site-Show-Up-in-Google/Page1.html We often get inquiries from prospective clients who would like us to build them a new website. They believe that their current website must be “bad” because it's not listed in the search engines. They're convinced that a new website will automatically ensure a top ten Google rank. Karen@ModernImage.com (Karen Scharf) Wed, 07 Oct 2009 00:00:00 -0400 http://www.ducttapemarketing.com/article/articles/1322/1/There-Is-No-Such-Thing-as-a-Duplicate-Content-Penalty/Page1.html First, I want you to understand that I am NOT giving you license to steal other people’s content. There ARE repercussions to using duplicate content, but it is not a penalty per se. Karen@ModernImage.com (Karen Scharf) Wed, 07 Oct 2009 00:00:00 -0400 http://www.ducttapemarketing.com/article/articles/1307/1/Website-Redesign-Be-Sure-to-Plan-Ahead/Page1.html At some point in time, every service provider takes a look at his or her website and decides it’s time for a redesign. And, to be perfectly honest, a website redesign can be more difficult and time-consuming than building a completely new site from the ground up. Not only is there a need to create a new design, but you will also be dealing with moving and renaming pages and other files, which puts traffic and page rank at risk. That’s why it’s extremely important to have a solid plan in place before the redesign process takes place. Karen@ModernImage.com (Karen Scharf) Sun, 20 Sep 2009 00:00:00 -0400 http://www.ducttapemarketing.com/article/articles/1276/1/LinkedIn-Strategies-for-Business-Success/Page1.html What are some strategies you should be taking to use LinkedIn to your full benefit?  And what should you avoid doing, in order to ultimately gain clients and reach business success? info@vbsondemand.com (Serena Carcasole) Thu, 23 Jul 2009 00:00:00 -0400 http://www.ducttapemarketing.com/article/articles/1228/1/Whos-Drinking-All-Your-Link-Juice/Page1.html You might have heard the term "link juice" before in the discussion of search engine optimization and traffic generation. Link juice is actually a loosely defined term, but it generally refers to the combination of link relevance, page importance and anchor text. Karen@ModernImage.com (Karen Scharf) Thu, 28 May 2009 00:00:00 -0400 http://www.ducttapemarketing.com/article/articles/1202/1/Do-It-Yourself-SEO-Be-Careful-With-Your-Keywords/Page1.html If you're trying to optimize your own website - and I strongly believe that all entrepreneurs and website owners should at least be familiar with optimization techniques - then there's a great possibility you've been researching and studying and reviewing all the information you can get.  Karen@ModernImage.com (Karen Scharf) Wed, 13 May 2009 00:00:00 -0400 http://www.ducttapemarketing.com/article/articles/1185/1/The-3-Easiest-Ways-to-Boost-Your-Search-Engine-Rankings/Page1.html One of the easiest and most effective ways to improve your search engine rankings is to create unique, keyword rich title tags for each of your pages. Be sure your keyword is as close to the beginning of the tag as possible. Karen@ModernImage.com (Karen Scharf) Wed, 15 Apr 2009 00:00:00 -0400