Articles - Search Engine Optimization en-us http://www.ducttapemarketing.com/article N/A http://www.ducttapemarketing.com/article melanie@ducttapemarketing.com 20 http://www.ducttapemarketing.com/article/articles/677/1/12-Tips-To-Get-The-Most-ROI-From-Your-PPC/Page1.html Pay Per Click campaigns are not set it and forget projects. Without advanced planning and continued monitoring, they can become extremely unprofitable. Use these proven techniques to squeeze the most ROI out of your PPC: Karen@ModernImage.com (Karen Scharf) Tue, 13 May 2008 00:00:00 -0400 http://www.ducttapemarketing.com/article/articles/676/1/Hey-Twit-Heres-How-To-Make-Your-Online-Store-Popular/Page1.html A year ago, would you have thought that 'twitter' was an effective marketing strategy?  Or that 'tweeting' in public would not earn you weird looks?  That was before Twitter, Inc. asked the world, “What are you doing?”  Twitter.com, a fusion of social networking and instant messaging, is a rapidly rising social media site that welcomes nearly 2 million visitors each month. fearless.business@gmail.com (Mark Raleigh) Tue, 13 May 2008 00:00:00 -0400 http://www.ducttapemarketing.com/article/articles/657/1/6-Steps-For-Managing-Your-Search-Marketing-Campaign/Page1.html To be effective, pay per click search marketing requires continual attention. Here are a few things you should be doing on a regular basis... Karen@ModernImage.com (Karen Scharf) Fri, 18 Apr 2008 00:00:00 -0400 http://www.ducttapemarketing.com/article/articles/656/1/Top-5-Reasons-Your-Search-Engine-Rankings-Dropped/Page1.html Don't get too comfortable with that cushy search engine position you've been experiencing. Chances are, your rankings will go through quite a few fluctuations over time. A minor move up or down is nothing to get alarmed over. But if your rankings suddenly plummet, consider these top reasons: Karen@ModernImage.com (Karen Scharf) Thu, 17 Apr 2008 00:00:00 -0400 http://www.ducttapemarketing.com/article/articles/648/1/Do-You-Digg-Branding-Through-Social-Media-Optimization/Page1.html You’ve probably heard Social Media Optimization, or SMO, is the online marketing wave of the future, but how do you go about it, and how can it benefit your store? Learn how to effectively wield the tools of SMO to craft a brand for your ecommerce site. fearless.business@gmail.com (Mark Raleigh) Mon, 07 Apr 2008 00:00:00 -0400 http://www.ducttapemarketing.com/article/articles/636/1/Big-SEO-Tips-For-Small-SEO-Budgets/Page1.html With billions of pages on the web and millions of pages competing for the same keywords, it can literally cost a fortune to get your site noticed by the search engines. But, if your budget is anything less than a fortune, have no fear. Just follow these few tips: Karen@ModernImage.com (Karen Scharf) Fri, 28 Mar 2008 00:00:00 -0400 http://www.ducttapemarketing.com/article/articles/630/1/Search-Engine-Optimization-7-Tips-for-Getting-Your-Images-Indexed/Page1.html Image search is the fastest growing search on the web. And, since Google, Ask and Yahoo are now including images in their search results pages, web marketers have been presented with a whole new opportunity. So it only makes sense that website owners follow a few extra steps to ensure their images are optimized for search: Karen@ModernImage.com (Karen Scharf) Mon, 24 Mar 2008 00:00:00 -0400 http://www.ducttapemarketing.com/article/articles/612/1/Enhance-Your-Site-Content-To-Ensure-Steady-Traffic/Page1.html With all the other steps you have to take in order to grow your business, you probably don't have time for a complete website overhaul. And yet, with competition entering the playing field daily, it's more important than ever to ensure that your site is in tip-top shape and getting adequate traffic.A great way to draw the attention of the search engine spiders and to provide incentive for visitors to keep coming back to your site is by... Karen@ModernImage.com (Karen Scharf) Wed, 12 Mar 2008 00:00:00 -0400 http://www.ducttapemarketing.com/article/articles/587/1/How-To-Optimize-Your-Web-Site-For-Ask/Page1.html While Ask's share of the search market is comparatively small, it offers some great features that are sure to catch on. Consider grabbing a good ranking now before the word gets out and a tidal wave of webmasters start clamoring for top spots. Karen@ModernImage.com (Karen Scharf) Fri, 22 Feb 2008 00:00:00 -0500 http://www.ducttapemarketing.com/article/articles/580/1/How-To-Optimize-Your-PDFs-For-Better-Search-Traffic/Page1.html I recently came across a quote from a web marketer saying that people who "include PDF documents [in their websites] don't realize the search engines cannot see this text." Fortunately, that's not really the case. I believe the real problem is that most people don't take the appropriate care when creating their PDFs. In fact, PDF documents can be a great way to improve your search traffic, as long as you follow a few simple rules Karen@ModernImage.com (Karen Scharf) Tue, 19 Feb 2008 00:00:00 -0500