Articles - Strategic Partnering en-us http://www.ducttapemarketing.com/article N/A http://www.ducttapemarketing.com/article melanie@ducttapemarketing.com 20 http://www.ducttapemarketing.com/article/articles/1358/1/Five-Forces-of-Business-Success/Page1.html drew@drewstevensconsulting.com (Drew Stevens PhD) Sat, 21 Nov 2009 00:00:00 -0500 http://www.ducttapemarketing.com/article/articles/934/1/Balancing-Your-Marketing-Portfolio/Page1.html So you have some money to spend on marketing. The big question is, how do you know what to spend it on to minimize risk and maximize return? The answer is through your balanced marketing portfolio.We all understand the importance of having a balanced financial portfolio, but what about our marketing portfolio? If we invest the bulk of our marketing in limited activities, we are putting ourselves at risk of achieving a less than desirable return on our investment. cidnee@strategiesforsuccess.ca (Cidnee Stephen) Wed, 14 Jan 2009 00:00:00 -0500 http://www.ducttapemarketing.com/article/articles/761/1/How-Relationship-Marketing-Can-Help-Your-Business-During-Bad-Economic-Times/Page1.html The economy may have something to do with fewer people spending money, but there is nothing we can do about the plight of the economy. What we can do is practice relationship marketing with people in our sphere of influence to increase our own business sales. karen@macgraphics.net (Karen Saunders) Sun, 07 Sep 2008 00:00:00 -0400 http://www.ducttapemarketing.com/article/articles/767/1/How-To-Market-In-A-Bad-Economy/Page1.html Does this sound like you… the economy is going south, and you're starting to panic. You're worried about the financial health of your small business. You think about slashing your prices to stimulate your sales. You assume you need to cut back on your marketing activities to save on expenses.   Karen@ModernImage.com (Karen Scharf) Tue, 26 Aug 2008 00:00:00 -0400 http://www.ducttapemarketing.com/article/articles/678/1/DO-IT--while-it-is-still-quottodayquot/Page1.html We saw the movie "Expelled" last night and it was compelling!  The analogy that brings fear into my heart compared our dwindling freedom in America and the Berlin Wall.  The government, media, and the University system aren't allowing an open discussion of differing views in science, religion and politics.  Wow--this is not what our Founding Fathers hoped for! Thomas Jefferson wrote in the Declaration of Independence. Are you taking full advantage of your American rights, while you can? skamstra@yahoo.com (Stefanie Kamstra) Wed, 14 May 2008 00:00:00 -0400 http://www.ducttapemarketing.com/article/articles/619/1/Twenty-Questions-Give-or-Take-That-Marketers-Should-Ask-Before-Undertaking-Cause-Related-Marketing/Page1.html You've heard of cause-related marketing.... send in the lid from a carton of Yoplait yogurt and a dime goes to fight breast cancer. You seen big companies like General Mills and Target weave it into their marketing plans and budgets. But should your small business undertake cause-related marketing? aldenkeene@gmail.com (Paul Jones) Sun, 16 Mar 2008 00:00:00 -0400 http://www.ducttapemarketing.com/article/articles/618/1/15-Questions-A-Franchise-Should-Ask-Before-Entering-into-Cause-Related-Marketing-Partnership/Page1.html In the United States, there’s one place where you’re all but guaranteed to run into some kind of cause-related marketing, namely a retail franchise outlet. Listed are the ten largest U.S. based franchise systems, ranked according to total system sales volume as ranked by the Franchise Times. Where known, I’ve added the cause with which each franchise system is most publicly-affiliated. aldenkeene@gmail.com (Paul Jones) Sun, 16 Mar 2008 00:00:00 -0400 http://www.ducttapemarketing.com/article/articles/547/1/Rule-Number-One-as-Freelancer---There-are-Always-Startup-Costs/Page1.html Designers and Creative Professionals alike are all too often hesitant to see what goes into the actual cost of running a design business or a pint size freelance operation, so here is some advice touching on a few points. I have browsed through a number of forums for creative professionals and I have surprisingly found that they are under the illusion that there is no startup cost or cost to maintaining a design business. This will hopefully help the creative starting out in their own biz and steer them away from several crucial misconceptions: blastoffstudio@gmail.com (Jonathan Ortiz) Thu, 31 Jan 2008 00:00:00 -0500 http://www.ducttapemarketing.com/article/articles/148/1/Marketing-Is-Not-A-Cost--A-CEO-Who-Doesnt-Understand-Marketing-Is/Page1.html If I had a nickel for every time I’ve heard a CEO say, “we want to get as much marketing as possible for the least amount of money,” I would be a rich man.  Believe me.  I have measured it.   Why is it that so many CEOs and their management teams are still approaching marketing from the position that it is a cost?  Because they have absolutely no metrics to justify how they are spending their marketing dollars.    Most CEOs of privately held Business-To-Business organizations have not taken the time to measure what their customers are worth to them over their lifetime, and so they have no way to build a rationale for what they are willing to spend to win more customers. info@cornucopiagroup.com (Michelangelo Celli) Fri, 03 Nov 2006 00:00:00 -0500 http://www.ducttapemarketing.com/article/articles/146/1/Establishing-Customer-Relevance-Drives-Sales-Spells-Relief/Page1.html There’s an old axiom: “Nothing happens before you make the SALE.” “Except marketing.” Marketing has evolved. But most corporate marketing approaches have not. And in a tough economy, those who have not are feeling the pressure – but who’s taking the heat? Why, the CEO, of course. info@cornucopiagroup.com (Michelangelo Celli) Fri, 03 Nov 2006 00:00:00 -0500