Articles - Web Site Design en-us http://www.ducttapemarketing.com/article N/A http://www.ducttapemarketing.com/article melanie@ducttapemarketing.com 20 http://www.ducttapemarketing.com/article/articles/1358/1/Five-Forces-of-Business-Success/Page1.html drew@drewstevensconsulting.com (Drew Stevens PhD) Sat, 21 Nov 2009 00:00:00 -0500 http://www.ducttapemarketing.com/article/articles/1355/1/5-things-your-web-designer-wont-tell-you/Page1.html A professional website design should be effective for years to come. Depending on your niche, it’s usually recommended to redesign your website every couple of years to maintain an up to date image, but not more frequently than that. The only time you should make sweeping changes to the design of your website is when you feel that it doesn’t convey the image that you want for your company. But remember, you will tire of it long before your customers do. jlknauff@wildfiremg.com (Jeremy L. Knauff) Wed, 18 Nov 2009 00:00:00 -0500 http://www.ducttapemarketing.com/article/articles/1346/1/How-to-Choose-a-Web-Design-Firm/Page1.html Whether you're just starting your company or you've been in business for several years, chances are that you'll eventually have to invest in the services of a website design firm. This isn't a task for the faint of heart because while there are some great firms out there, but there are also some really ineffective ones. Finding the right one can put your company on the fast track to Internet success, but selecting the wrong one can leave you with nothing to show for your time, money and frustrations. jlknauff@wildfiremg.com (Jeremy L. Knauff) Thu, 05 Nov 2009 00:00:00 -0500 http://www.ducttapemarketing.com/article/articles/1340/1/How-to-Find-New-Customers/Page1.html This is a synopis of the content you'll find in the white paper How to Find New Customers. To get the full PDF document, click the link. Businesses need to learn how to build trust with decision makers. Marketers simply must develop a strong understanding of their target audience and how they buy in order to be effective. It’s helping the customer solve their problems through buying and implementing your products and/or services. Thus, the better you know how they buy, the more effective you can be. jogden@findnewcustomers.net (Jeff Ogden) Sun, 01 Nov 2009 00:00:00 -0400 http://www.ducttapemarketing.com/article/articles/1332/1/Create-a-Site-Map-For-Better-Traffic/Page1.html I think every website should have a site map since it does help in traffic generation. As the term suggests a site map is a map of the web site and can be a simple list of links or a more complex representation. The type of site map you’ll need depends on the type of website you have. Karen@ModernImage.com (Karen Scharf) Thu, 29 Oct 2009 00:00:00 -0400 http://www.ducttapemarketing.com/article/articles/1307/1/Website-Redesign-Be-Sure-to-Plan-Ahead/Page1.html At some point in time, every service provider takes a look at his or her website and decides it’s time for a redesign. And, to be perfectly honest, a website redesign can be more difficult and time-consuming than building a completely new site from the ground up. Not only is there a need to create a new design, but you will also be dealing with moving and renaming pages and other files, which puts traffic and page rank at risk. That’s why it’s extremely important to have a solid plan in place before the redesign process takes place. Karen@ModernImage.com (Karen Scharf) Sun, 20 Sep 2009 00:00:00 -0400 http://www.ducttapemarketing.com/article/articles/1283/1/Top-4-Mistakes-Preventing-You-from-Connecting-with-Your-Target-Audience/Page1.html In order to attract prospects and turn them into paying customers, you must connect with your target audience in the most clear, concise, and effective way. Before you put pen to paper (or fingers to the keyboard), consider the 4 common mistakes businesses make, and take action to create a clear message. info@writtenbysumer.com (Michelle Salater) Thu, 30 Jul 2009 00:00:00 -0400 http://www.ducttapemarketing.com/article/articles/1282/1/Traditional-HTML-or-Blogsite--The-Answer-is-Easy/Page1.html Traditional website creation using HTML is beginning to fall by the way-side as WordPress is becoming the popular and most cost effective way to create a professional webpage that will get your business noticed. info@vbsondemand.com (Serena Carcasole) Wed, 29 Jul 2009 00:00:00 -0400 http://www.ducttapemarketing.com/article/articles/1258/1/Dude-Your-Website-Sucks-5-symptoms-and-easy-remedies-for-websites-gone-wrong/Page1.html So you've got a website. Too bad it's costing you more business than it's earning you. Sorry to break it to you, but dude, your website sucks. Learn these 5 symptoms of bad websites and easy remedies. Steps to improving your website's design, content and performance so you can start winning more customers. info@swingstatemedia.com (Neil Swanson) Thu, 25 Jun 2009 00:00:00 -0400 http://www.ducttapemarketing.com/article/articles/1229/1/How-to-brand-your-business-and-launch-your-brand-online----without-losing-your-money-or-your-mind/Page1.html You don’t need to be a cyber-genius to go online and get results. But unless you have a clear business objective and message, you could waste a lot of time and money without accomplishing much. Here are seven steps to guide you in developing your website. Use this system as a clear roadmap, so you don’t find yourself wandering in circles. karen@macgraphics.net (Karen Saunders) Wed, 03 Jun 2009 00:00:00 -0400