Articles - Web Site Design en-us http://www.ducttapemarketing.com/article N/A http://www.ducttapemarketing.com/article melanie@ducttapemarketing.com 20 http://www.ducttapemarketing.com/article/articles/699/1/Mozilla-Firefox-Breaks-World-Record/Page1.html The new browser has been downloaded well over 8 million times in 24 hours as against the developer's target of 5 million and has entered the Guinness Book of World Records for maximum number of downloads in a single day of download history. salil.pillai@toboc.com (Salil Pillai) Wed, 02 Jul 2008 00:00:00 -0400 http://www.ducttapemarketing.com/article/articles/677/1/12-Tips-To-Get-The-Most-ROI-From-Your-PPC/Page1.html Pay Per Click campaigns are not set it and forget projects. Without advanced planning and continued monitoring, they can become extremely unprofitable. Use these proven techniques to squeeze the most ROI out of your PPC: Karen@ModernImage.com (Karen Scharf) Tue, 13 May 2008 00:00:00 -0400 http://www.ducttapemarketing.com/article/articles/671/1/These-7-Tweaks-Doubled-The-Conversion-Rate/Page1.html If you're using a free report or trial offer as a lead generator, you obviously want your conversion rate as high as possible. If your landing page is clunky or confusing or just plain ugly, you might be losing out on many valuable prospects. I've recently implemented a few simple changes to a client's landing page that resulted in double the conversions. These changes are all easy to do, so I urge you to try them yourself: Karen@ModernImage.com (Karen Scharf) Wed, 07 May 2008 00:00:00 -0400 http://www.ducttapemarketing.com/article/articles/657/1/6-Steps-For-Managing-Your-Search-Marketing-Campaign/Page1.html To be effective, pay per click search marketing requires continual attention. Here are a few things you should be doing on a regular basis... Karen@ModernImage.com (Karen Scharf) Fri, 18 Apr 2008 00:00:00 -0400 http://www.ducttapemarketing.com/article/articles/656/1/Top-5-Reasons-Your-Search-Engine-Rankings-Dropped/Page1.html Don't get too comfortable with that cushy search engine position you've been experiencing. Chances are, your rankings will go through quite a few fluctuations over time. A minor move up or down is nothing to get alarmed over. But if your rankings suddenly plummet, consider these top reasons: Karen@ModernImage.com (Karen Scharf) Thu, 17 Apr 2008 00:00:00 -0400 http://www.ducttapemarketing.com/article/articles/655/1/Does-Short-Web-Copy-Outperform-Long-Copy/Page1.html If you have been marketing - either on or offline - for any amount of time, you have probably encountered the long copy versus short copy argument. Many marketers argue that long copy pulls much better than short copy, whether in direct mail or on the internet. But on the internet, attention spans are extremely fragile. Web surfers are looking for immediate gratification. Do they really want to stick around and read a gazillion word sales letter? Does long copy outperform short copy, even on the internet? Karen@ModernImage.com (Karen Scharf) Wed, 16 Apr 2008 00:00:00 -0400 http://www.ducttapemarketing.com/article/articles/654/1/Create-a-Text-Based-Logo-For-Guaranteed-Email-Display/Page1.html Creating a text-based version of your company logo helps ensure email rendering witout sacrificing your brand. Here's an easy-to-follow sample... Karen@ModernImage.com (Karen Scharf) Mon, 14 Apr 2008 00:00:00 -0400 http://www.ducttapemarketing.com/article/articles/636/1/Big-SEO-Tips-For-Small-SEO-Budgets/Page1.html With billions of pages on the web and millions of pages competing for the same keywords, it can literally cost a fortune to get your site noticed by the search engines. But, if your budget is anything less than a fortune, have no fear. Just follow these few tips: Karen@ModernImage.com (Karen Scharf) Fri, 28 Mar 2008 00:00:00 -0400 http://www.ducttapemarketing.com/article/articles/630/1/Search-Engine-Optimization-7-Tips-for-Getting-Your-Images-Indexed/Page1.html Image search is the fastest growing search on the web. And, since Google, Ask and Yahoo are now including images in their search results pages, web marketers have been presented with a whole new opportunity. So it only makes sense that website owners follow a few extra steps to ensure their images are optimized for search: Karen@ModernImage.com (Karen Scharf) Mon, 24 Mar 2008 00:00:00 -0400 http://www.ducttapemarketing.com/article/articles/625/1/Can-Your-Web-Site-Pass-The-E-Commerce-Test/Page1.html Want to improve the conversion rate of your e-commerce website? Make sure you can answer "Yes" to each of these following questions: 1. Do each of your shopping cart pages have one clear... Karen@ModernImage.com (Karen Scharf) Wed, 19 Mar 2008 00:00:00 -0400