Articles - Positioning en-us http://www.ducttapemarketing.com/article N/A http://www.ducttapemarketing.com/article melanie@ducttapemarketing.com 20 http://www.ducttapemarketing.com/article/articles/845/1/Trusting-Your-Intuition-You-Already-Know-What-to-Do/Page1.html We are all born with intuitive abilities, which can be improved with attention and practice.Intuition is a living force which serves as a communication bridge and a language for the deeper, wiser part of you. It provides a truer guidance towards good decisions than our mind can. As you make time to listen to the soft voice of your intuition, it will welcome you with assistance, creativity and synchronicity. Here are some steps you can take to make friends with your intuition, learn its language, and deepen your relationship with your wise inner self. jan@femalepreneurs.com (Jan Marie Dore) Fri, 21 Nov 2008 00:00:00 -0500 http://www.ducttapemarketing.com/article/articles/844/1/Have-You-Narrowed-Your-Niche/Page1.html Narrowing your niche means positioning yourself more closely to the people or companies who could most benefit from your services. When you hone in on your ideal target audience, business comes to you more easily, you enjoy doing what you do every day, and you make more money. Choosing your niche market has many benefits…. jan@femalepreneurs.com (Jan Marie Dore) Thu, 20 Nov 2008 00:00:00 -0500 http://www.ducttapemarketing.com/article/articles/829/1/The-Fear-of-Differentiation/Page1.html Building a unique small business brand requires some courage. Why are unique brands so scarce while middle of the road products, services, retail stores, etc dominate the business landscape? My theory is that it has something to do with an innate fear (we all have) of being different. In a branding context, this poses a problem because differentiation is one of the key elements in the development of a great brand. So how do small business owners face the fear of differentiation? msmiciklas@intersectionconsulting.com (Mark Smiciklas) Fri, 31 Oct 2008 00:00:00 -0400 http://www.ducttapemarketing.com/article/articles/804/1/Can-Pricing-Strategy-Affect-Your-Brand/Page1.html Can your pricing strategy affect how your clients perceive your small business brand? I read an article about soaring fuel costs in the travel sector and how Canada's much maligned national airline (Air Canada) will be implementing a series of fees to recoup costs. Here are a couple of my favorites... msmiciklas@intersectionconsulting.com (Mark Smiciklas) Tue, 14 Oct 2008 00:00:00 -0400 http://www.ducttapemarketing.com/article/articles/797/1/How-To-Make-Your-First-Impression-Last---Part-2/Page1.html A business card, while small in size, is your big weapon.  Here are 7 additional top notch tips to keep your card out of the wastebasket and into the rolodex! karen@macgraphics.net (Karen Saunders) Sat, 04 Oct 2008 00:00:00 -0400 http://www.ducttapemarketing.com/article/articles/788/1/How-To-Make-Your-First-Impression-Last---Part-1/Page1.html A business card, while small in size, is your big weapon.  Here are 7 top notch tips to keep your card out of the wastebasket and into the rolodex! karen@macgraphics.net (Karen Saunders) Tue, 30 Sep 2008 00:00:00 -0400 http://www.ducttapemarketing.com/article/articles/790/1/An-Entrepreneur-Success-Coachs-Tips-For-Launching-a-7-Figure-Income-Business-Quickly/Page1.html There are many reasons why new businesses fail to succeed. Learn how getting a new venture up, running and profitable in record time... really matters rskrobarticles@yahoo.com (Robert Skrob) Mon, 29 Sep 2008 00:00:00 -0400 http://www.ducttapemarketing.com/article/articles/779/1/Visual-Branding-Keys-To-Make-Your-Business-Memorable/Page1.html Have you ever asked yourself why a competitor's business gets more attention than yours? The answer just may have to do with the elements that go into how memorable the business is. And that has to do with branding. karen@macgraphics.net (Karen Saunders) Wed, 24 Sep 2008 00:00:00 -0400 http://www.ducttapemarketing.com/article/articles/737/1/Sales-Effectiveness-Lesson---Learn-the-Value-of-your-Value-Proposition/Page1.html I work with many business owners and selling professionals. When I ask them what they do they immediately rush into their title. Each states, “I am the President of a Bank”, “I am a Consultant”, “and I am a Professional Speaker”. If I were a client and heard this I immediately state, “So What”? Professionals today refrain from their titles and occupations in the service business and speak with the reply to “So What”? The method for doing so is known as a Value Proposition. drew@drewstevensconsulting.com (Drew Stevens PhD) Tue, 22 Jul 2008 00:00:00 -0400 http://www.ducttapemarketing.com/article/articles/703/1/Upgrading-Your-Online-Shopping-Cart--31-Benefits-Your-Next-Shopping-Cart-Should-Offer/Page1.html Are you thinking about upgrading your shopping cart?  Here are things to look for when choosing your next Online Shopping Cart danjanal@yahoo.com (Dan Janal) Thu, 03 Jul 2008 00:00:00 -0400