Articles - Public Relations en-us http://www.ducttapemarketing.com/article N/A http://www.ducttapemarketing.com/article melanie@ducttapemarketing.com 20 http://www.ducttapemarketing.com/article/articles/820/1/Reputation-Management/Page1.html One of the most important assets of any small business is its reputation – stakeholder opinion can be a driving force when it comes to establishing the value of your brand in the marketplace. As consumers continue to enjoy unlimited access to information and unprecedented freedom of expression online, it seems that Reputation Management has taken on a heightened level of importance for small business owners. What is “Reputation Management” and how important is it to your small business? What is involved and can small business owners manage the process themselves? msmiciklas@intersectionconsulting.com (Mark Smiciklas) Mon, 27 Oct 2008 00:00:00 -0400 http://www.ducttapemarketing.com/article/articles/803/1/One-Sheet-Says-It-All/Page1.html They’re the workhorses of any marketing program.  They hit the streets for you, and they’ve got muscle.  Everything you want someone to know about your expertise and services – all in one place.  So if you don’t have one… you’ve got to get one! karen@macgraphics.net (Karen Saunders) Sun, 12 Oct 2008 00:00:00 -0400 http://www.ducttapemarketing.com/article/articles/781/1/A-Simple-Guide-to-Writing-and-Giving-a-Speech/Page1.html Nearly as dreaded as snakes and spiders, public speaking ranks high in causing fear in many of us. Whether your motivation is a desire to learn or simple necessity, here is a really simple guide to writing and giving a speech. hal@halwarfield.com (Hal Warfield) Wed, 24 Sep 2008 00:00:00 -0400 http://www.ducttapemarketing.com/article/articles/739/1/Frustrated-because-your-competitor-was-featured-in-the-local-paper-again/Page1.html Do you wonder why the local paper always seems to contact your competitors and not you? Chances are, if you're not reaching out to reporters on a fairly regular basis they are not going to reach out to you when they need help. kelly@kellyrobbinsllc.com (Kelly Robbins) Thu, 24 Jul 2008 00:00:00 -0400 http://www.ducttapemarketing.com/article/articles/619/1/Twenty-Questions-Give-or-Take-That-Marketers-Should-Ask-Before-Undertaking-Cause-Related-Marketing/Page1.html You've heard of cause-related marketing.... send in the lid from a carton of Yoplait yogurt and a dime goes to fight breast cancer. You seen big companies like General Mills and Target weave it into their marketing plans and budgets. But should your small business undertake cause-related marketing? aldenkeene@gmail.com (Paul Jones) Sun, 16 Mar 2008 00:00:00 -0400 http://www.ducttapemarketing.com/article/articles/572/1/9-Steps-to-a-Faster-and-More-Organized-PC----On-a-Limited-Budget/Page1.html This article is dedicated to my friend Pam Rock in NC, who each year calls me so I can walk her through a major clean up of her computer. In the early 2000s, I helped Pam redecorate her office and back up her computer. She had purchased a new computer and had yet to use it. She needed her files backed up (and deleted) because she was going to give her old computer to an employee. It turned out that the computer had at least 4 years of files on it – none of which was in any sort of order. And nothing had ever been backed up! EGADS. forms@elevatingyourbusiness.com (Maria Marsala) Sun, 17 Feb 2008 00:00:00 -0500 http://www.ducttapemarketing.com/article/articles/566/1/How-to-Publicize-a-Seminar/Page1.html Public speaking is a great way to obtain new clients and further establish your expertise as a service professional. You can go about this in two ways. First, you can speak at meetings or events hosted by others. Second, you can host a seminar yourself. If you choose to do the latter, here are five ways how to publicize a seminar. Shama@AfterTheLaunch.com (Shama Hyder) Wed, 13 Feb 2008 00:00:00 -0500 http://www.ducttapemarketing.com/article/articles/512/1/The-Santa-Brand-How-Does-Santa-Stack-Up-Against-The-Pillsbury-Dough-Boy/Page1.html ―An Entrepreneur's Guide to Getting Noticed in a Noisy MarketplaceMy daughter, the one I affectionately call Daughter Number 2, recently challenged herself to participate in a high school Debate Tournament, following in her mother's footsteps. The topic? Be It Resolved that Santa Claus is a Dangerous Concept Which Should be Abolished. So, 6 AM, the morning of the debate, I'm surfing the net for stories of bank robberies and kidnappings by men in Santa suits. It didn't take long before I got sidetracked onto something even better― a bunch of articles on The Santa Brand. (Let the kid do her own research!) TsufitSupport@cs.com (TSUFIT *) Sun, 16 Dec 2007 00:00:00 -0500 http://www.ducttapemarketing.com/article/articles/462/1/Your-Media-Moment-Give-a-Successful-Interview/Page1.html Prepare your key points in advance and never waver from your main message, and you will always be ready for media interviews. lisa@coachlisab.com (Lisa Braithwaite) Wed, 05 Sep 2007 00:00:00 -0400 http://www.ducttapemarketing.com/article/articles/438/1/Buffalo-Bunnies-and-Branding----An-Entrepreneurs-Guide-to-Getting-Noticed-in-a-Noisy-Marketplace/Page1.html Your brand is your audience’s perception of you. Most entrepreneurs have no brand at all. They’re invisible, lost in a sea of similar businesses, indistinct in a cluttered marketplace. Their prospects don’t have any perception about them, not positive, not negative—‘cause they don’t even know they exist.   How can you become visible in an overcrowded marketplace?   TsufitSupport@cs.com (TSUFIT *) Mon, 06 Aug 2007 00:00:00 -0400