Articles - Marketing Materials en-us http://www.ducttapemarketing.com/article N/A http://www.ducttapemarketing.com/article melanie@ducttapemarketing.com 20 http://www.ducttapemarketing.com/article/articles/1358/1/Five-Forces-of-Business-Success/Page1.html drew@drewstevensconsulting.com (Drew Stevens PhD) Sat, 21 Nov 2009 00:00:00 -0500 http://www.ducttapemarketing.com/article/articles/1347/1/Is-your-affiliate-program-turning-away-clients-and-affiliates/Page1.html So with so many "wins", why are affiliate programs ticking people off and costing you both money AND your reputation? sandy@sandramartini.com (Sandra Martini) Sat, 07 Nov 2009 00:00:00 -0500 http://www.ducttapemarketing.com/article/articles/1345/1/Your-Email-Marketing-Strategy-in-Review/Page1.html Can you believe it’s November already? I’m not really sure how that happened, but it happened nonetheless.    And while I’m always sad to see the Summer go, I love this time of year because it’s a great time to start preparing your 2010 marketing plan. But before you do that, you’ll need to evaluate which of your 2009 marketing strategies worked and which were not effective. Since email marketing is one of the best marketing strategies for increasing your online presence, you should be constantly evaluating it and making any and all improvements. Karen@ModernImage.com (Karen Scharf) Wed, 04 Nov 2009 00:00:00 -0500 http://www.ducttapemarketing.com/article/articles/1342/1/Four-Easy-Twitter-Tools-to-Supplement-Your-Marketing/Page1.html The great thing about Twitter is that it helps create a conversation with your clients and prospects and joint venture partners and other interested parties in a quick and fast-paced manner. Thanks to the 140-character limit, you've got to get to the point and move on very quickly. Karen@ModernImage.com (Karen Scharf) Wed, 04 Nov 2009 00:00:00 -0500 http://www.ducttapemarketing.com/article/articles/1333/1/Improve-Your-Email-Marketing-with-these-Non-Technical-Changes/Page1.html It's true that email marketing can get pretty technical. We've got HTML coding, and multi-part MIME messages, and cross browser compatibility, and designing for preview panes, and blacklists and blocklists and SPF records… It's enough to make non-techie marketers throw up their hands and give up on the thought of ever improving their email performance. Karen@ModernImage.com (Karen Scharf) Thu, 29 Oct 2009 00:00:00 -0400 http://www.ducttapemarketing.com/article/articles/1331/1/Use-Customer-Testimonials-to-Increase-Web-Sales/Page1.html I've got to warn you – you're about to read about the pot calling the kettle black. That's because with each and every coaching client I have, I always discuss the creation of a testimonial capturing system. And yet I am woefully inept at using testimonials myself. Because I have non-disclosure agreements with most of my clients, I'm often hesitant to ask for testimonials. But I'm leaving a huge opportunity on the table. Karen@ModernImage.com (Karen Scharf) Wed, 28 Oct 2009 00:00:00 -0400 http://www.ducttapemarketing.com/article/articles/1325/1/Is-Temporary-Insanity-Keeping-You-From-Growing-Your-Small-Business/Page1.html Successful people, and businesses, recognize the need for change early. They embrace it. And they go looking for it. Because of this, they are also usually quick to see when something is not working and not afraid to change it. stacy@success-stream.com (Stacy Karacostas) Fri, 16 Oct 2009 00:00:00 -0400 http://www.ducttapemarketing.com/article/articles/1324/1/Donot-Go-There6-Small-Business-Marketing-Mistakes-to-Avoid-Like-the-Plague/Page1.html Every promotion you do should give people a good reason to want to know more, and an incentive to do it—right now. Fixing even one of the following 6 mistakes is sure to catapult your marketing results. stacy@success-stream.com (Stacy Karacostas) Fri, 16 Oct 2009 00:00:00 -0400 http://www.ducttapemarketing.com/article/articles/1321/1/Email-Marketing-Tests-to-Get-You-Started/Page1.html If you’re utilizing email marketing, you should be utilizing email testing. But it can seem complex and costly, and many small business owners aren’t quite sure where to start. If you’d like to use email testing, but aren’t sure where to start, here are 4 of the easiest tests to get you going: Karen@ModernImage.com (Karen Scharf) Wed, 07 Oct 2009 00:00:00 -0400 http://www.ducttapemarketing.com/article/articles/1306/1/Market-Your-Small-Business-for-Free-by-Harnessing-the-Power-of-Online-Forums/Page1.html According to a report on the internet research firm Website eMarketer.com, more than 260,000 small businesses in the U.S and Canada use Social Media marketing tactics. Yet only 28% of them use forums to market their businesses. I believe you should be part of that 28%! stacy@success-stream.com (Stacy Karacostas) Fri, 18 Sep 2009 00:00:00 -0400