Articles - Advertising en-us http://www.ducttapemarketing.com/article N/A http://www.ducttapemarketing.com/article melanie@ducttapemarketing.com 20 http://www.ducttapemarketing.com/article/articles/1358/1/Five-Forces-of-Business-Success/Page1.html drew@drewstevensconsulting.com (Drew Stevens PhD) Sat, 21 Nov 2009 00:00:00 -0500 http://www.ducttapemarketing.com/article/articles/1312/1/Save-Money-With-Geo-Targeting/Page1.html If you're a local business on a tight budget, you can save money on your advertising budget by targeting only specific locations with your AdWords campaigns. Karen@ModernImage.com (Karen Scharf) Tue, 22 Sep 2009 00:00:00 -0400 http://www.ducttapemarketing.com/article/articles/1311/1/Landing-Page-Optimization-Tips/Page1.html When we hear the words Landing Page we generally think of PPC campaigns or some other form of internet advertising. But I like to use landing pages for all of my off-line advertising also. However, you’re using it, a landing page is a web page, typically hidden from the site’s menu bar and other navigation – meaning the only way you can get to the page is to type the URL directly into the browser. Karen@ModernImage.com (Karen Scharf) Tue, 22 Sep 2009 00:00:00 -0400 http://www.ducttapemarketing.com/article/articles/1296/1/Whats-Your-Active-Ingredient-90/Page1.html When I was growing up in the 1950's, Shell, the petroleum company, was advertising that their gasoline contained "TCP" an additive that increased horsepower and made an engine run better. There was no reference to fuel economy that I can recall—who cared? …gas was about 25 cents a gallon! ken@marketingmasters.ca (Ken Burgin) Fri, 21 Aug 2009 00:00:00 -0400 http://www.ducttapemarketing.com/article/articles/1286/1/Tightening-the-Belt/Page1.html At a time when the economy continues to waver and companies seek further ways to tighten the belt, is this a time to slash marketing? Some companies are reducing marketing spend in line with other organizational cutbacks. Others have practically eliminated their marketing budgets. Or, is this a time to invest? pam@maconraine.com (Pamela Taylor) Sun, 09 Aug 2009 00:00:00 -0400 http://www.ducttapemarketing.com/article/articles/1274/1/The-30-Day-Lifestyle-Diet/Page1.html Nowadays diets tend to have a bad name.  Overly restrictive and temporary, they often ensure that people revert back to their old habits quickly, thereby eliminating long-term results.  This year I've discovered a new way to apply the idea of a diet to a host of goals that have nothing to do with food.  I've found that if I focus my attention on a specific topic and do one small task related to every day for 30 days, by the end of the month I've achieved remarkable things I never anticipated.  Barbara@bluetreemedia.com (Barbara Wayman) Wed, 22 Jul 2009 00:00:00 -0400 http://www.ducttapemarketing.com/article/articles/1262/1/So-I-Got-Mad-and-Threw-It-Away/Page1.html Your clients and prospects have very short attention spans. They want what they want and they want it now. If you make them a promise (like offering a particular article on the cover of your magazine) you need to deliver on that promise quickly, or you risk losing their attention. Karen@ModernImage.com (Karen Scharf) Tue, 30 Jun 2009 00:00:00 -0400 http://www.ducttapemarketing.com/article/articles/1258/1/Dude-Your-Website-Sucks-5-symptoms-and-easy-remedies-for-websites-gone-wrong/Page1.html So you've got a website. Too bad it's costing you more business than it's earning you. Sorry to break it to you, but dude, your website sucks. Learn these 5 symptoms of bad websites and easy remedies. Steps to improving your website's design, content and performance so you can start winning more customers. info@swingstatemedia.com (Neil Swanson) Thu, 25 Jun 2009 00:00:00 -0400 http://www.ducttapemarketing.com/article/articles/1256/1/Mid-Year-Email-Marketing-Review/Page1.html Here we are, it's June already and the year is half way over. The time couldn't be better to take an objective look at your email marketing campaign and assess any changes or fixes that need to be made. What kinds of things should you look for? Karen@ModernImage.com (Karen Scharf) Tue, 23 Jun 2009 00:00:00 -0400 http://www.ducttapemarketing.com/article/articles/1240/1/Tips-for-Marketing-Your-Business-Using-Online-Video-Ads/Page1.html Reaching new customers can be challenging for most businesses. While tried-and-true methods such as newspaper advertising remain popular, a new ad medium has also taken the business world by storm. Online video ads--short-form commercials that run on Web sites--are proving to be one of the most effective ways to advertise online, with some video ads generating twice the clicks of banner ads. diaz@jivox.com (Diaz Nesamoney) Fri, 05 Jun 2009 00:00:00 -0400