Articles - Advertising en-us http://www.ducttapemarketing.com/article N/A http://www.ducttapemarketing.com/article melanie@ducttapemarketing.com 20 http://www.ducttapemarketing.com/article/articles/695/1/5-Advertising-Concepts-for-Professional-Service-Companies/Page1.html There is a certain sameness in advertising for professional service companies like Doctor’s offices and insurance agents.  There really isn’t much that you can say about these companies other than to list what services are being offered.  The key to advertising this sort of company is to sell yourself as much as the service.  To that end, here are a few themes you can explore in your advertising to get people to want to deal with you:   davidtillinger@gmail.com (David Tillinger) Fri, 27 Jun 2008 00:00:00 -0400 http://www.ducttapemarketing.com/article/articles/691/1/Why-You-Should-Consider-Pay-Per-Click-Advertising-for-Your-Business/Page1.html Would you like to bring targeted traffic to your website in as little as 15 minutes? Then you should learn about pay-per-click (PPC) advertising, especially if you are starting to optimize your website for the search engines. alicia@clientabundance.com (Alicia Forest) Sat, 14 Jun 2008 00:00:00 -0400 http://www.ducttapemarketing.com/article/articles/678/1/DO-IT--while-it-is-still-quottodayquot/Page1.html We saw the movie "Expelled" last night and it was compelling!  The analogy that brings fear into my heart compared our dwindling freedom in America and the Berlin Wall.  The government, media, and the University system aren't allowing an open discussion of differing views in science, religion and politics.  Wow--this is not what our Founding Fathers hoped for! Thomas Jefferson wrote in the Declaration of Independence. Are you taking full advantage of your American rights, while you can? skamstra@yahoo.com (Stefanie Kamstra) Wed, 14 May 2008 00:00:00 -0400 http://www.ducttapemarketing.com/article/articles/676/1/Hey-Twit-Heres-How-To-Make-Your-Online-Store-Popular/Page1.html A year ago, would you have thought that 'twitter' was an effective marketing strategy?  Or that 'tweeting' in public would not earn you weird looks?  That was before Twitter, Inc. asked the world, “What are you doing?”  Twitter.com, a fusion of social networking and instant messaging, is a rapidly rising social media site that welcomes nearly 2 million visitors each month. fearless.business@gmail.com (Mark Raleigh) Tue, 13 May 2008 00:00:00 -0400 http://www.ducttapemarketing.com/article/articles/675/1/Eight-Easy-Ways-to-Market-Your-Business/Page1.html The key to any successful business is successful marketing.  Here are eight ways you can successfully promote your business, gain more visibility, and increase your Web site traffic - without spending a lot of money. jkaplan@kaplancopy.com (Jodi Kaplan) Tue, 13 May 2008 00:00:00 -0400 http://www.ducttapemarketing.com/article/articles/646/1/What-Response-Rate-Will-My-Mailings-Get-----Seven-Ways-to-Find-Out/Page1.html New to direct mail?  Not sure what response rate you'll get or how much money your mailings will earn? Seven ways to estimate what your response rate will be. jkaplan@kaplancopy.com (Jodi Kaplan) Sun, 06 Apr 2008 00:00:00 -0400 http://www.ducttapemarketing.com/article/articles/624/1/Are-your-leads-growing-They-should-be/Page1.html Effective lead generation is more often than not one of the biggest challenges for a business. But the biggest problem is that up to 80% of marketing expenditures on lead generation and collateral go to waste because the sales department doesn’t know what to do with leads once they get them.Leads are all about follow-up, follow-up, follow-up. Effective lead follow-up and nurturing processes are keys to making your investments count. You must have a nurture program in place, and make sure that all sales people know how to properly implement it. By demonstrating speedy follow-up within a set timeframe, you demonstrate that you are on top of things and that you take your business seriously.So what do you do with those leads that might not be ready to buy right now? Research shows that 30 - 45% of leads that were not considered viable opportunities by sales became sales-ready opportunities within 12 months. tornado@tornadomktg.com (Adrianne Machina) Tue, 18 Mar 2008 00:00:00 -0400 http://www.ducttapemarketing.com/article/articles/619/1/Twenty-Questions-Give-or-Take-That-Marketers-Should-Ask-Before-Undertaking-Cause-Related-Marketing/Page1.html You've heard of cause-related marketing.... send in the lid from a carton of Yoplait yogurt and a dime goes to fight breast cancer. You seen big companies like General Mills and Target weave it into their marketing plans and budgets. But should your small business undertake cause-related marketing? aldenkeene@gmail.com (Paul Jones) Sun, 16 Mar 2008 00:00:00 -0400 http://www.ducttapemarketing.com/article/articles/618/1/15-Questions-A-Franchise-Should-Ask-Before-Entering-into-Cause-Related-Marketing-Partnership/Page1.html In the United States, there’s one place where you’re all but guaranteed to run into some kind of cause-related marketing, namely a retail franchise outlet. Listed are the ten largest U.S. based franchise systems, ranked according to total system sales volume as ranked by the Franchise Times. Where known, I’ve added the cause with which each franchise system is most publicly-affiliated. aldenkeene@gmail.com (Paul Jones) Sun, 16 Mar 2008 00:00:00 -0400 http://www.ducttapemarketing.com/article/articles/617/1/Marketing-to-College-Kids-Get-a-Cause/Page1.html If you’re trying to reach college students and you don’t already have a cause-related marketing or corporate social responsibility program in place, it’s probably time to add it to your marketing mix. aldenkeene@gmail.com (Paul Jones) Sun, 16 Mar 2008 00:00:00 -0400