Articles - Business Ethics en-us http://www.ducttapemarketing.com/article N/A http://www.ducttapemarketing.com/article melanie@ducttapemarketing.com 20 http://www.ducttapemarketing.com/article/articles/629/1/To-Niche-or-Not-to-Niche/Page1.html Are you like many enterpreneurs who are afraid to choose a niche for your offerings? I know there can be the fear that you're limiting your business if you narrow your niche down too much, but that simply isn't true. alicia@clientabundance.com (Alicia Forest) Sun, 23 Mar 2008 00:00:00 -0400 http://www.ducttapemarketing.com/article/articles/550/1/Measure-Your-Results-for-Faster-Easier-and-More-Success/Page1.html When I was studying for my MBA, my most challenging class was statistics. And even though I managed an A- in the class, it took every one of the few analytical brain cells I had to do so. alicia@clientabundance.com (Alicia Forest) Sun, 03 Feb 2008 00:00:00 -0500 http://www.ducttapemarketing.com/article/articles/547/1/Rule-Number-One-as-Freelancer---There-are-Always-Startup-Costs/Page1.html Designers and Creative Professionals alike are all too often hesitant to see what goes into the actual cost of running a design business or a pint size freelance operation, so here is some advice touching on a few points. I have browsed through a number of forums for creative professionals and I have surprisingly found that they are under the illusion that there is no startup cost or cost to maintaining a design business. This will hopefully help the creative starting out in their own biz and steer them away from several crucial misconceptions: blastoffstudio@gmail.com (Jonathan Ortiz) Thu, 31 Jan 2008 00:00:00 -0500 http://www.ducttapemarketing.com/article/articles/522/1/Ethical-Marketing-Practice---Remember-Your-Check-Engine-Light/Page1.html When your clients approach you for marketing services think of when your check engine light comes on in your car: What is your first response? You don't know why it came on but you want to find out so you bring it to a mechanic. When you bring it to a mechanic a number of things run through your mind- blastoffstudio@gmail.com (Jonathan Ortiz) Sat, 29 Dec 2007 00:00:00 -0500 http://www.ducttapemarketing.com/article/articles/468/1/Consider-These-5-Critical-Factors-When-Evaluating-Your-Prices/Page1.html Pricing is a complex issue that is just one piece of your overall business and brand building strategy. Every brand builder must consider these 5 areas when setting prices and evaluating the effectiveness of a pricing strategy.  solutions@abiah.com (Winnie Anderson) Wed, 19 Sep 2007 00:00:00 -0400 http://www.ducttapemarketing.com/article/articles/339/1/Develop-an-emotional-connection-with-your-customers-to-grow-profits-and-lower-costs/Page1.html In a recent Forrester Research consumer survey, a whopping 89% indicated they feel no personal connection to the brands they buy.  Without that emotional bond, customers can be easily persuaded to try a competitor’s product.Find out how to build that connection with these three strategies. solutions@abiah.com (Winnie Anderson) Thu, 24 May 2007 00:00:00 -0400 http://www.ducttapemarketing.com/article/articles/262/1/Please-dont-misuse-the-quotnewbiesquot/Page1.html Wading through the abundance of apparent online opportunities can be both an exciting and frightening experience for the novice internet marketer. Many jump headlong into the current and are carried away by the hype and blurb of every bonus filled page promising instant wealth and eternal happiness only to quickly realize that they have “yet again” been parted from their hard earned dollars.   nigel-nix@versanet.de (nigel nix) Thu, 15 Mar 2007 00:00:00 -0400 http://www.ducttapemarketing.com/article/articles/245/1/10-Rights-of-Service-Business-Owners/Page1.html Small business owners often struggle with trying to beall things to all people. Here are 10 "rights" you have as a small business owner that can help you achieve the success you desire. forms@elevatingyourbusiness.com (Maria Marsala) Sat, 03 Feb 2007 00:00:00 -0500 http://www.ducttapemarketing.com/article/articles/154/1/By-the-Power-of-Your-Personal-Example-Inspire-Others/Page1.html Let your light shine - be an example of someone who is going for their dreams and goals. In doing so, not only will you live a life you love, you'll inspire others to do the same. honoree@corpron.com (Honorée Corpron) Wed, 08 Nov 2006 00:00:00 -0500 http://www.ducttapemarketing.com/article/articles/120/1/Mastermind-Your-Way-to-Business-Success/Page1.html The benefits of participating in a mastermind team are many. If you want to pull together you're own business success team, here are some tips to get you started. jan@femalepreneurs.com (Jan Marie Dore) Thu, 19 Oct 2006 00:00:00 -0400