Gallianno Cosme has worked with some of South Africa’s leading online marketing agencies and specialises in strategic online marketing, electronic corporate communications, online best practice and web development project management. He can be contacted via his website www.cosmedia.co.zaFor the sake of not being ambiguous and for the purposes of this article, online marketing used to refer to a plain, text-based website that offered product information. The term then got nabbed by SEO companies wanting to take advantage of ill-informed business owners and SEO alone got dubbed the preferred online marketing channel. Today, more and more legitimate Internet marketing experts and agencies are reflecting on what the term actually refers to, namely the practise of using the Internet and other digital media to market products, solutions, and services to a targeted group using many online technologies and platforms, instead of using conventional media such as television or magazines. Yes, it is quite a mouthful, and rightfully so....read on