Should You Be Famous? How Editorial Calendars Can Help
http://www.ducttapemarketing.com/article/articles/1187/1/Should-You-Be-Famous-How-Editorial-Calendars-Can-Help/Page1.html
Barbara Wayman
Barbara Wayman, APR, president of BlueTree Media, LLC, publishes The Stand Out Newsletter, a free monthly ezine for people who want to know how to leverage the power of marketing and public relations. Barbara is an award-winning PR expert with over 15 years of experience. Her strategic PR campaigns have consistently reached over 75 million people. Results oriented, she knows how to craft and connect her clients’ stories to the people who matter most to them. © 2009 Barbara Wayman, APRBy Barbara Wayman
Published on 04/19/2009
Those of you who would
welcome media coverage of your company but are not sure how to get started, let
me give you a great tip: editorial calendars.
An editorial calendar is simply a written plan of topics a media outlet
will be covering in a given year. Many of the publications you read most often
have editorial calendars they work from, as it gives them a structure to plan
their content.