The True 4 P's of B2B Marketing
http://www.ducttapemarketing.com/article/articles/145/1/The-True-4-Ps-of-B2B-Marketing/Page1.html
Michelangelo Celli
Michelangelo Celli is the founder and President of The Cornucopia Group, a specialty consulting firm offering advisory services to CEOs who want more measurement from marketing. The Cornucopia Group has worked for over 5 years exclusively with hundreds of CEOs of privately-held B2B companies selling expensive products or services to help them to gain control of their marketing and selling functions through systems based thinking, and the realignment of their communications structures. By Michelangelo Celli
Published on 11/3/2006
If you have been to a marketing seminar you have almost definitely seen a PowerPoint slide titled, “The 4 P’s of Marketing.” The problem only arises if the marketing seminar was directed at helping you market your B2B company. The traditional 4 P’s of marketing support B2C marketing and are all but irrelevant when managing the marketing and selling of complex B2B products and service-based solutions.