Poor Man’s CRM, Part 1 of 2
http://www.ducttapemarketing.com/article/articles/152/1/Poor-Mans-CRM-Part-1-of-2/Page1.html
Jodi Bash
Jodi Bash has been in marketing for over 10 years. Her experience has ranged from the small start up to the large global corporation in the area of technology and software. She has held numerous marketing positions including the functions of product management, marketing operations, program development, corporate branding and messaging, press relations, team management and sales. Ms. Bash has an MBA from Rice University. By Jodi Bash
Published on 11/7/2006
I\'ve been in marketing for over a decade and I aggressively understand the value of connecting to your customer, understanding your customer\'s experience and the like. I also understand how complex a CRM solution can be. As a marketing director for a small company I evaluated quite a few CRM vendors and found them to be either out of my price range or not flexible enough for the needs of the company. For many reasons, an outside CRM system was not for us. So what are the options? Do it yourself! It’s not as hard as you might think.