A Killer Little Word to Boost Your Google PPC Response
http://www.ducttapemarketing.com/article/articles/174/1/A-Killer-Little-Word-to-Boost-Your-Google-PPC-Response/Page1.html
Roger Hall
Roger Hall is Author of the new book, '37 Killer AdWords PPC Secrets Exposed.' Roger develops programs and pay-per-click ads to help you succeed in your business. Find out more today how to create Google campaigns that work, save you money and beat your competition with his popular FREE AdWords Tips for advertisers. Available now at: = http://www.37AdWordsSecrets.com By Roger Hall
Published on 12/8/2006
Of the Google PPC tips you may have seen this year, today's is likely to be the one, most likely to increase your Click-Thru-Rate (CTR). Possibly by more than 30%. What's more, it involves only the addition of a single, special little word.
And listen; it's NOT the word, 'Please.'
And listen; it's NOT the word, 'Please.'
A Killer Little Word to Boost Your Google PPC Response
Of the Google PPC tips you may have seen this year, today's is likely to be the one, most likely to increase your Click-Through-Rate (CTR). Possibly by more than 30%.
What's more, it involves only the addition of a single, special little word.
First, a little background. Google does not allow advertisers to put words in their ad text like, "CLICK HERE" or "LOOK HERE." And there's a very good reason. Why?
The reason is this;
Because those work very, very well at attracting attention! Typically much better than any other 'call to action.'
But if every PPC advertiser were using those words, in Google's eyes (and most other peoples' too) the overall quality of the 'Google experience' would decrease.
Because over time, the web page would sink into a bunch of text with conflicting, "CLICK HERE's" all over the place.
But as a sharp advertiser, you can sometimes use a similar phrase to good effect, without breaking Google's rules. Here's how;
Use the single word; "HERE" (only don't put it all in capitals, as that's not allowed by Google) so let's make it; 'Here'.
For example;
"Increase Your Style and Protection Here. Only $17.87"
or;
"Find the Latest Info on GPS Devices. Start Here."
And now a very important, Official Wallet Health Warning; using this word may get your CTR soaring. Great! But hold on a second...
Because CTR is only one of the variables you need to be optimizing your ads for.
You'll also need to monitor your Conversion Rate. So make sure that you are getting leads or sales as a result of the text in your ads. While we may have discovered a proven method to trigger an impulsive click by your prospect, you need to be very sure you're not just paying for useless clicks.
As always; test, test, test. And keep testing. Make yours a continual process of improvement, testing and monitoring. That’s truly the proven way to win with Google PPC.
What's more, it involves only the addition of a single, special little word.
And listen; it's not the word, 'Please.'
First, a little background. Google does not allow advertisers to put words in their ad text like, "CLICK HERE" or "LOOK HERE." And there's a very good reason. Why?
The reason is this;
Because those work very, very well at attracting attention! Typically much better than any other 'call to action.'
But if every PPC advertiser were using those words, in Google's eyes (and most other peoples' too) the overall quality of the 'Google experience' would decrease.
Because over time, the web page would sink into a bunch of text with conflicting, "CLICK HERE's" all over the place.
But as a sharp advertiser, you can sometimes use a similar phrase to good effect, without breaking Google's rules. Here's how;
Use the single word; "HERE" (only don't put it all in capitals, as that's not allowed by Google) so let's make it; 'Here'.
For example;
"Increase Your Style and Protection Here. Only $17.87"
or;
"Find the Latest Info on GPS Devices. Start Here."
And now a very important, Official Wallet Health Warning; using this word may get your CTR soaring. Great! But hold on a second...
Because CTR is only one of the variables you need to be optimizing your ads for.
You'll also need to monitor your Conversion Rate. So make sure that you are getting leads or sales as a result of the text in your ads. While we may have discovered a proven method to trigger an impulsive click by your prospect, you need to be very sure you're not just paying for useless clicks.
As always; test, test, test. And keep testing. Make yours a continual process of improvement, testing and monitoring. That’s truly the proven way to win with Google PPC.