InetOptimizer.com Puts Rockland on Marketers’ Map
New City, NY--- InetOptimizer.com, a subsidiary of Scandic Media, has been highlighted in the nationally circulated Marketing Sherpa’s 2007 Wisdom Report. Marketing Sherpa is research firm publishing practical information for professional marketers. They have an email newsletter readership of 237,000 marketing, advertising and PR professionals. An online marketing solutions agency, InetOptimizer.com offered its unique case study for inclusion in Marketing Sherpa’s special New Year feature entitled, “Marketing Wisdom for 2007.” InetOptimizer.com contributed one of 110 “pointers” chosen from hundreds of submissions made by marketers and agencies across the United States.
“We’re always out there testing new approaches in efforts of finding the right blend of marketing strategies. With this one, we felt we hit the nail on the head and really wanted to share our success with others facing the same challenges in this highly competitive market,” explains Michael Sass.
The case study focuses on the importance of shifting budget allocations to accommodate online lead potential.
“Businesses can no longer ignore the fact that more and more people are purchasing products and services over the Internet. We had to formulate an approach that incorporated Search Engine Optimization and Pay-Per-Click without abandoning the traditional venues our client has become comfortable with,” Sass adds.
Taking 20% of their client’s annual budget and dedicating it to a highly tailored geotargeted PPC campaign yielded a 120% increase in qualified leads for the first quarter alone. This result was reached with InetOptimizer coming in well below budget and way ahead of projections having used only 15% of the total online allocation for 2006.
The complete case study is available at InetOptimizer.com.
Sophia Salix Kelter 
