Toby Osborne is a published author of a variety of business books, ghostwritten for CEOs, entrepreneurs and small business owners across the U.S. and abroad. With a degree in Journalism (BA Hons) and over ten years of professional writing and editing experience, his articles have appeared in leading business, finance and investment publications, including Summit magazine, Workspace, Government Computing, Enterprise, Doug Casey's What We Now Know, and Duct Tape Marketing. Moreover, he is a savvy marketer and has written advertorials, infomercials, brochures, press releases and other promotional materials for national and international companies. To contact him, email Toby Osborne Want to write a business book? But you don't have the time or writing experience? Nowadays, many leading CEOs, entrepreneurs and small business owners are hiring 'ghostwriters' to turn their ideas into engaging, professional books that impress clients and establish credibility. Could it work for you?
Ever considered writing a business book to promote yourself, your company, and your services/products? If you can find a skilled 'ghostwriter', they can help...
Ghostwriters are the wordsmiths behind many best-selling works of non-fiction and fiction. Although, you probably wouldn’t recognize the names of these elusive writers and editors, who quietly work behind-the-scenes.
Often anonymous and confidential, these writers take on the task of evolving ideas and outlines into compelling page-turning prose – the perfect solution for savvy business owners who wish to tell potential clients that they literally ‘wrote the book’ in their area of expertise…
In fact, nowadays, it’s estimated that 40% of published books are written with the assistance of a ghostwriter. Financial experts, business specialists and CEOs are realizing that, while they might be at the top of their respective fields; they lack the time and book writing experience to create an entire manuscript. So, many of these business minds are adding ‘author’ to their resume by calling upon professional ghostwriters and ghosteditors to produce their books instead.
And it makes sense, as a good ghostwriter can normally craft a 200+ page book within as little as three months. Moreover, there is no substitute for a seasoned writer, when striving to write a first-class book with an executive business style, strong flow and accessibility, as well as a high standard of language and grammar throughout. Therefore, the corporate world has embraced the benefits of having books ghostwritten professionally.
Whether the author has specific wisdom to share about their industry, or it’s a memoir of their life and career, or they’re simply developing a ‘how-to’ guide for customers, staff and partners; a book is indisputably a powerful promotional tool and a great vehicle for conveying a message to a wide audience.
Like a ‘business card,’ for those entrepreneurs who wish to spend time on the keynote speaker circuit; it can be invaluable to have a book to their name. Being a published author adds to their desirability for booking future conferences and other speaking engagements. A book credit also impresses upon those attending speeches and workshops that they are listening to someone important. And books can make great gifts for colleagues and clients!
Not to mention, if your aim is selling your book, then it can obviously generate income, too. When working with a ghostwriter, you receive all of the royalties from sales of the book and you own the copyright to the written materials.
Undoubtedly, ghostwriting has made book authorship an achievable dream for small and medium-sized business owners. They can follow in the footsteps of the founders and executives of Disney, Dell, Home Depot, McDonalds, Coca Cola, Wal-Mart and Harley Davidson – to name but a few of those who have utilized ghostwriters for their own biographies and business books.
If you’re planning on taking the next step, the process of collaborating with a ghost writer can be relatively simple. Believe it or not, many books are written entirely based on telephone interviews – an excellent way for a good ‘speaker’ to convey his/her message in their own words. Just 30 minutes per week on the telephone can be the basis of a chapter. Then, the ghostwriter joins the dots and “fleshes out” the information, building on any thoughts and notions, to write a quality book manuscript – with fees starting at $10,000 per book.
Meanwhile, in other cases, some business clients come to ghostwriters with pages and pages of notes and even a rough draft of the book which requires editing, proof-reading and polishing. They are looking for that ‘magic’ touch to finish their book, tie up any loose ends, and make sure it’s ready for publication.
The result is a business book that can enhance a company’s prestige and credibility, raise the author’s profile, and maybe even act as a launching pad for the next step in their career!
The bottom line is – a good book makes good business sense. And hiring an accomplished business ghostwriter is the best way to ensure that your book is well written, informative, interesting, and enjoyable to read, whilst clearly delivering the intended message.
Toby Osborne is a published ghostwriter of numerous business and finance books, and a ghosteditor of many more.
To contact him, email Toby Osborne