Jeremy L. Knauff entered the United States Marine Corps immediately after high school, leaving at the rank of Sergeant to pursue new challenges after four years of honorable service. He then spent the next several years in marketing and advertising positions with various companies throughout Florida. He currently resides in South Tampa, where he manages Wildfire Marketing Group, a marketing company that specializes in helping small companies to compete with the bigger companies and win. Wildfire marketing group offers website design, graphic design as well as a variety of other marketing services. Is it a combination of the right colors? Perhaps a lot of white space? Could it be a particular style of art? In reality, it can be any of these factors, none of these factors, or even a variety of other factors. Graphic design, unlike art, generally should not be a subjective thing. Graphic design has a business purpose and that being the case, means that it should accomplish a particular goal. That may mean driving sales, promoting a political agenda, educating, or whatever applies to your business model.
Is it a combination of the right colors? Perhaps a lot of white space? Could it be a particular style of art? In reality, it can be any of these factors, none of these factors, or even a variety of other factors. Graphic design, unlike art, generally should not be a subjective thing. Graphic design has a business purpose and that being the case, means that it should accomplish a particular goal. That may mean driving sales, promoting a political agenda, educating, or whatever applies to your business model.
Experienced graphic design companies, freelance graphic designers and in-house graphic designers know how to craft your marketing materials to do just that. They know when it’s a good idea to use a lot of copy to explain a complex message and when it’s a good idea to use just a little bit of copy to get your message across quickly. They know when to use a rich, textured design and when to use a clean modern design to stir up the emotions of your target market and incite them to take action. They know when to use a subtle color pallet, when to use a vibrant, eye-popping color pallet, and when to use a combination of the two. They know what images are going to work best with your designs to convey the image that you are looking for. More importantly, they know the reasons behind the decisions they make. Many other businesses are very black and white where in situation “1″ you take action “A” and situation “2″ you take action “B” but with graphic design, you must take human emotion and experience into account as well. More than a few businesses have learned this the hard way when using inexperienced graphic designers or even doing their own graphic design to save a few dollars. On the other side of this coin, as a start-up or small company, there is no need to invest in the largest ad agencies because even if you can afford their prices, you will be such a small account for them that you won’t get the attention you need. By investing in the right graphic design company or freelancer, you’ll generally see greater results more quickly at the best possible price.
So what is good graphic design? It’s something that conveys the image that you want for your company and accomplishes a particular goal.