Jodi Kaplan

Jodi Kaplan fixes "broken" marketing. What's "broken" marketing? If your direct mail campaigns cost more money than they earn and people leave your Web site without buying, your marketing is broken. KaplanCopy can help you fix it — and transform your marketing frustrations into success. For more free articles, resources, and information on marketing services, visit http://www.kaplancopy.com.

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Published on 06/22/2007

Learn how to increase the number of people who subscribe to your newsletter, inquire about your services, or order your products.

10 Simple Steps to Boost Your Web Site Sign-Ups

Keep it simple. The more complicated the form is, the less likely people are to complete it.

Make your offer for a limited time only.

Put the sign-up box in the upper-right-hand corner of the Web page. It's the first place people look.

Use benefits and urge action. If you're a discount coupon site, say something like, "Don't miss out on these great deals! Claim your free coupons and start saving now."

If you have several offers or product lines, create different landing pages for them. People interested in fishing gear coupons are not likely to be the same customers who want high fashion coupons.

Test your site in multiple browsers. What looks fine in one will not necessarily display (or work) properly in another.

Offer something free.

Clearly state that you respect your customers' privacy and won't sell, rent, or exchange their personal data (and keep that promise).

If you're promoting your site via e-mail, test a small portion of the list with two different offers. Omce upi get the results, send the offer that performs better to the rest of the list.

Offer a bonus or incentive to act quickly.