You Need to Read These 5 Quick and Easy Google AdWords Tactics

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By Roger Hall | Published 08/3/2007 | PPC Advertising | Unrated

Roger Hall

Roger Hall is Author of the new book, '37 Killer AdWords PPC Secrets Exposed.' Roger develops programs and pay-per-click ads to help you succeed in your business. Find out more today how to create Google campaigns that work, save you money and beat your competition with his popular FREE AdWords Tips for advertisers. Available now at: = http://www.37AdWordsSecrets.com

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You Need to Read These 5 Quick and Easy Google AdWords Tactics

Did you know that almost every small business owner gets burned with Pay-Per-Click (PPC) to begin with? Why?

On the surface, creating a winning campaign might appear quite simple. Throw some words together, enter some bids and see what happens. But what happens is often ugly and costly.

I'm serious.

Achieving profits from PPC traffic is every business owner's goal. But it's just not an easy game any more. Unless you can avoid the most common mistakes that newcomers make, your PPC campaign may be dead on arrival.

But when you use these 5 easy-to-implement tactics, you'll be ahead of 90% of most new PPC advertisers.

1. Let Your Competition do the Work for You

As the great baseball coach, Yogi Berra said, "you can see a lot by just looking." Enter a keyword you're interested in bidding on, and see what PPC ads come up on your screen. How have the existing advertisers written their ads? Which ones get your attention? You can often create a good ad, starting out, by taking elements of your competitors' ads and then combining them, to produce your own ad.

2. Overbid at the Start

As a new advertiser, you're screwed unless you are willing to 'overbid' and achieve a good track record for your ads. The more you bid per click at the start, the better your ad's Click Through Rate (CTR) will be. And the faster you'll build a good track record with Google. Without a good history or a high Quality Score, you need to bid high to get into the door and stand a fighting chance. You must start out aggressive and then scale back on your individual bids. Otherwise your Google campaigns will never get airborne.

3. Avoid Common Keywords

There are likely hundreds or thousands of effective keywords you can use for each of your Google campaigns. Avoid high competition keywords (some clicks in the highest-competitive markets can cost you more than $20 each). Instead, go for those keywords that are easier to get for a reasonable bid. There are a number of great sources available that allow you to do this, quickly and easily.

4. Don't Use Your Home Page for Google PPC

Unless you have a one-page site, sending your PPC traffic to an untargeted home page is a sure recipe for disaster. Landing pages for Google ads must have certain special elements that enable them to work effectively, and convert a click into a sale or lead.

5. Get Inside Help

Most small website owners learn from their own mistakes. But successful website owners learn from other people's mistakes. Seek out a guaranteed-effective insider guide from a certified source, and you're sure to discover numerous tips, tricks and techniques that will give you a massive head start.

That way, you’ll avoid burning your hard-earned cash. Instead, you'll attract effective Google clicks, again and again.

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