How to Boost Your Ad Response - Become a Google Rebel Now

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By Roger Hall | Published 08/3/2007 | PPC Advertising | Unrated

Roger Hall

Roger Hall is Author of the new book, '37 Killer AdWords PPC Secrets Exposed.' Roger develops programs and pay-per-click ads to help you succeed in your business. Find out more today how to create Google campaigns that work, save you money and beat your competition with his popular FREE AdWords Tips for advertisers. Available now at: = http://www.37AdWordsSecrets.com

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How to Boost Your Ad Response - Become a Google Rebel Now

Can appearing to 'break the rules' in your market boost your Google PPC response?

Roger Hall here with a new killer Google secret I've recently discovered through in-depth Google research. And that's just for starters.

Here's what happened with this very special Google factor test.

Being a Rebel Attracts PPC Traffic?

I completed this all-new Google test earlier today. What I discovered can have a HUGE impact on YOUR online response.

But here's the shocker: It doesn't matter whether it's radar detectors or knitting you're into. You
can quickly and easily do this too. As soon as you've finished discovering this secret.

What's it all about? Well, let me ask you this;

Which version of the following Google ads do you think got;

a) the highest Click-Through Rate (CTR), and

b) Conversion Rate (CR)?

Version #1;
ClickBank Banned Him?
He's been Banned by Clickbank
twice for Exposing this. Why?

Version #2;
Advice to ClickBank Users
This Has Been Banned by Clickbank.
Do Not Read it. Do Not Use. Ever.

Version #3;
Advice to ClickBank Users
You Need to Read These Powerful
ClickBank Undercover Secrets Now

Which one do you think got the best CTR, and which one the best CR?

Remember that a great CTR does diddly-squat, UNLESS it converts to an actual sale). Results are a bit further down this page.

Now, appearing to 'break the rules' of whatever market you're in (thereby gaining the image of a
'rebel' in the eyes of your Google audience) really can attract more attention to your Google
PPC text. This recent research strongly suggests this is true.

Just wait 'till you try this with your ads. Whatever, here's the rest of the story;

In one of my Google PPC accounts, I've been generating traffic for a book on 'undercover'
ClickBank affiliate techniques (just for the record... they're all 100% legal - it's just that
not many people know about them). Anyway, Clickbank would not allow him to market his book
on Clickbank for reasons they won't share.

Too bad. But the author actually used this to his advantage by creating a marketing angle on his sales page, that actually heavily promoted the fact that the book had been 'banned' by Clickbank and so on.

Seriously. The page converts into sales at around 7%-10% (which is very good for an ebook).
I'm not going to divulge the page address, because I don't want you to think I'm pushing it to you,
my valued readers.

Now pay attention: As you've seen above, I brought that theme into the Google ads. Here are the results;

Version #1;
ClickBank Banned Him?
He's been Banned by Clickbank
twice for Exposing this. Why?

Version #1 Results; CTR=Good. CR=Average

Version #2;
Advice to ClickBank Users
This Has Been Banned by Clickbank.
Do Not Read it. Do Not Use. Ever.

Version #2 Results; CTR=Very Good. CR=Very Poor

Version #3;
Advice to ClickBank Users
You Need to Read These Powerful
ClickBank Undercover Secrets Now

Version #3 Results; CTR=Good. CR=Very Good

What's the bottom line?

Version #2 was the most extreme in the 'rebel' department - and gained a large number of click-throughs. But it resulted in very few sales. Why?

Because it attracted a large number of 'tire-kickers' who were attracted by the ad, but were very poor prospects for an actual sale. Or, there may be a more sinister reason (see towards the end of this article).

Version #1 was OK, and had good rebel credentials while causing a decent level of sales to occur.
Definitely worth a try in your market with a similar theme.

Version #3 was the best overall. A good CTR and a very good CR, which is vital. Try something
similar with your ads.

It gets even better. TIP: Try the words "Advice for _______ " in your Google ad's headline (insert your target market on the blank line). That's been a proven attention-getter in the direct mail world for many years. It's certainly working for me in Google PPC.

And now, when you go to the link below, it can work for you too.

http://www.betterclix.com/recommends/undercover

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