Robert Moment
Robert Moment has a heart and love for people. Robert doesn’t think out of the box , he “throws the box away”. Robert loves to push the envelope with innovative ideas and concepts that achieve marketing success. He didn’t color within the lines in school. Founder of The Moment Group a small business marketing and customer service consulting firm based in Arlington , Virginia serving clients globally. The Moment Group has a stellar reputation for providing clients with small business marketing ideas and strategies that generate profitable results and customer service training that create ‘wow” customer experiences.
Robert Moment is the author of Invisible Profits: The Power of Exceptional Customer Service and It Only Takes a Moment to Score. Here’s what Millionaire business mastermind, bestselling author , speaker and consultant Brian Tracy(http://www.briantracy.com) said about Robert’s book , It Only Takes a Moment to Score , “Your ability to quickly build trust and rapport with customers is the key to your success , and the SCORE (Sincerity, Commitment, Openness , Reliability, Execution) System shows you how to do it quickly”.
Robert Moment was one of the leading small business experts chosen to write a chapter in the bestselling book , Streetwise Small Business Book of List by author Gene Marks. Robert has interviewed on Entrepreneur Magazine Radio a number of times and other radio shows .
Recent Media Opportunities
2008- Forbes. Forbes interviewed and quoted Robert Moment for the entrepreneur article titled, “What To Look for in a Business Partner”.
2008- Start Your Own Business Magazine. Wrote business article for the Expert Edge section titled , “Avoiding Pitfalls: 7 Costly Mistakes Every Biz Owner Must Avoid”.
2008 - Top Five feature in Word of Mouth Marketing Association (WOMMA) newsletter.
2008 - The Industry Source Magazine. Wrote marketing article.
2008- RainToday.com – Premier online Marketing Magazine for Service Professionals. Wrote marketing strategy article.
2008- Customer First Magazine Global Magazine for Customer Service Professionals based in London- Featured article on customer service.
2008- Entrepreneur Magazine Radio Interview
2008- Calling All Authors Radio Interview
As a marketing coach, speaker and author, Mr. Moment’s greatest actual talent is seeing hidden possibilities overlooked assets and underperforming activities and resources – which no one else recognizes.
View all articles by Robert Moment
Small business marketing is all about determining the needs of your target market and then providing solutions to meet those needs.
These 7 steps are aimed at entrepreneurs starting a small business and those who want to create a successful small business marketing plan for an existing business.
Most small business promotions focus on how great their products and services are. Instead, you should educate your target market consistently and start building a relationship that will establish your credibility and trust. It is important to develop a marketing mindset. "Think Marketing" your products and services all of the time. It is very important to consistently market your products and services. Don't fall into the trap of stop and go marketing. Some small business owners only market when sales are down.
You can't have a successful small business without having a successful small business marketing plan. Effective small business marketing is the way to growth and profits.
If you're a small business owner or you want to know how to start a small business in the future, this simple 7-step plan will help you understand your business and your target market.
How to Start a Small Business Marketing Plan: 7 Steps
Begin the process by answering these questions:
1) Who -- Who specifically is your target market? Who is your ideal client? What research can you do to find out more about your target market?
2) What -- What products and services do your ideal clients want and need? What does your product and service do for your ideal client? What problems does your product solve for your customer? What are the solutions that your ideal client is looking for? What is your area of specialty that will differentiate you in the marketplace? What are the industry trends?What type of message will your ideal client likely respond to? What are you ultimately selling? For example: Are you selling eye glasses or are you selling vision? What is your unique mix of products and services? What is your pricing strategy?
3) Where -- Where is your ideal client? Where is your customer located geographically? Where will you position yourself so they can easily find you? Where are the best places to get your marketing message to them? Will you speak to groups, hold seminars, or write a blog, newsletters or articles?
4) When -- How frequently does your target market need to hear your marketing message? When are they most likely to buy your products and services?
5) Why -- Why are you in business? Why do customers or clients buy from you? Why should they choose your product or service over your competition?
6) How -- How does your customer buy your product or service?How are you going to reach potential buyers for your services and products? How will you communicate your marketing message? How will you provide customers or clients with the information they need to make their buying decision?
7) Marketing Mindset– Practice mastering a Marketing Mindset and you will be on the path to a profitable small business.
With these 7 steps, you can take action towards starting a small business marketing plan that targets new customers. "Marketing is about testing and evaluating your return on investment. But it's primarily about helping people get what they want." Master these small business marketing steps and you will be on the path to more profit and success as a business owner.
Robert Moment is an innovative small business coach and the author of "It Only Takes a Moment to Score" and the soon to be published "Invisible Profits: The Power of Exceptional Customer Service". Robert specializes in teaching entrepreneurs how to start a small business that profits and grows. Visit http://www.howtostartyoursmallbusiness.com and sign-up for your FREE Small Business Coaching 7 day e-course titled, "Turn Passion into Profit: Small Business Startup."
