Does Graphic Design Matter?
http://www.ducttapemarketing.com/article/articles/521/1/Does-Graphic-Design-Matter/Page1.html
Jonathan Ortiz
Blastoff Studio is a Tampa based Ad Agency for all your marketing needs. We offer all online and print marketing and graphic design. We offer web development, brand building, product identity, print ads / ad placement, SEO ( Search Engine Optimization ) and other services like direct mail marketing and email marketing. We truly are your one-stop solution for all your marketing needs. Call us to blastoff your company today!Blastoff your business with the best Marketing today!
By Jonathan Ortiz
Published on 12/29/2007
Every graphic designer has asked this very relevant question at one point or another in his/her career. How much does the design matter? Surely, there have been those bleak moments where you are sitting in front of the Mac, probably for a little too long...this question can cause an intense evaluation of your life's work, but nonetheless it begs to be asked at least a handful of times in ones life.
Does Graphic Design Matter?
Every graphic designer has asked this very relevant question at one point or another in his/her career. How much does the design matter? Surely, there have been those bleak moments where you are sitting in front of the Mac, probably for a little too long...this question can cause an intense evaluation of your life's work, but nonetheless it begs to be asked at least a handful of times in ones life.
Several seeds usually plant this question...and mind you it needs a proper answer. Here is a scenario: Perhaps you saw a business owner living it up, bringing that cash flow into his business like bread and butter. He hands you his business cards and you gasp at it's crudeness. But you don't stop there as you look it over and notice that his logo is actually some cheezy clip art from Microsoft Word. Does this spiral further? In all his glory his bad business card looks nothing like his bad website! And his Yellow Pages advertisement that directs people to his website looks like something the cat dragged in.
But hey, this guy is making some serious money! Either he is running a seeing-eye-dog for the blind or he is just in the right business to be had. This happens time and time again and as you finesse the sleak style of your design site and live on Cup O' Noodles, the ugly ones (businesses that is) out their are bringing home bacon and eggs.
It just so happens that not all business has to look pretty. For instance, a colleague in the Pre-press industry duely noted that while you can have a great design that generates next to nothing, there are plenty of horrible designs that have a great ROI.
This is interesting because there are several types of horrible designs in the world of advertisement. The first is the elementary designer who creates something out of sheer naivite. But the second is a bad design done on purpose to catch someone's eye...like an eye sore. I am sure there are several other types of bad ones out there but this makes me curious as to some pattern of success with bad designs and good designs...and more importantly whether or not the bad one was intentional or not.
Nonetheless, bad design or good design, the ultimate goal other than to create interest in the need of a product within the customer, is whether or not you are putting before an audience that values its relevance.
Blastoff your business with the best Marketing today!
Several seeds usually plant this question...and mind you it needs a proper answer. Here is a scenario: Perhaps you saw a business owner living it up, bringing that cash flow into his business like bread and butter. He hands you his business cards and you gasp at it's crudeness. But you don't stop there as you look it over and notice that his logo is actually some cheezy clip art from Microsoft Word. Does this spiral further? In all his glory his bad business card looks nothing like his bad website! And his Yellow Pages advertisement that directs people to his website looks like something the cat dragged in.
But hey, this guy is making some serious money! Either he is running a seeing-eye-dog for the blind or he is just in the right business to be had. This happens time and time again and as you finesse the sleak style of your design site and live on Cup O' Noodles, the ugly ones (businesses that is) out their are bringing home bacon and eggs.
It just so happens that not all business has to look pretty. For instance, a colleague in the Pre-press industry duely noted that while you can have a great design that generates next to nothing, there are plenty of horrible designs that have a great ROI.
This is interesting because there are several types of horrible designs in the world of advertisement. The first is the elementary designer who creates something out of sheer naivite. But the second is a bad design done on purpose to catch someone's eye...like an eye sore. I am sure there are several other types of bad ones out there but this makes me curious as to some pattern of success with bad designs and good designs...and more importantly whether or not the bad one was intentional or not.
Nonetheless, bad design or good design, the ultimate goal other than to create interest in the need of a product within the customer, is whether or not you are putting before an audience that values its relevance.
Blastoff your business with the best Marketing today!