Do you really have a Marketing Plan?
http://www.ducttapemarketing.com/article/articles/531/1/Do-you-really-have-a-Marketing-Plan/Page1.html
David Eissman
David Eissman founder of Guaranteed Growth Systems and the creator of the Growth Accelerator System – “The fuel to get you there faster “teaches business owners and independent professionals how to create a step by step lead generation and sales conversion system resulting in increased revenue and profits. For FREE content rich information on how to accelerate the growth of your business visit, http://www.GuaranteedGS.com By David Eissman
Published on 01/13/2008
In conducting workshops, speaking and working with clients there is a great deal of confusion about marketing vs. selling. Many business owners mistake marketing with the process of going to the market to sell your service or product. As a result very few small business owners have a written marketing plan. In the competitive and crowed market place many of us operate in the lack of a plan is a recipe for FAILURE!
So what is a marketing plan? It is a well thought out written document that is a road map to drive your activities that result in securing new clients. Without a pinpoint understanding of exactly what is your market, what they want and how you differentiate your company from the competition your business will get lost in the shuffle. This results in a weak prospect pipeline and inability to reach your goals.
If you want to develop a more comprehensive marketing plan here are a few of the many questions to ask yourself:
What need in the market place are we fulfilling?
What need or desire is not be met by our competitors?
How can we position ourselves to meet this need?
Do we have a clear concise plain language message?
What specific niche or target market are we going to serve?
How do I identify and communicate our unique difference?
How do I package my business?
Do I really have a ‘system” for lead generation?
The answers to these questions and many others can change the entire face of your business. One example is in networking. The most frequent complaint is “ I go to all these events and meet a lot of people but it rarely brings me any business.” What can we expect, if we have not answered the questions above and have not identified our market then how can we expect potential prospects or networking partners to do that?
One other significant issue is that most small businesses do not have a diversified marketing action plan to build their brand. Most of their marketing is what I call “me too” marketing which is simply copying what everyone else is doing and is not working. A solid and successful action plan can only be built after answering the key questions above.
In summary, if you want to make a significant leap forward in your business in 2008 then begin by developing a written marketing plan.
David Eissman founder of Guaranteed Growth Systems and the creator of the Growth Accelerator System – “The fuel to get you there faster “teaches business owners and independent professionals how to create a step by step prospect generation and sales conversion system resulting in increased revenue and profits. For FREE content rich information on how to accelerate the growth of your business visit, http://www.GuaranteedGS.com
In conducting workshops, speaking and working with clients there is a great deal of confusion about marketing vs. selling. Many business owners mistake marketing with the process of going to the market to sell your service or product. As a result very few small business owners have a written marketing plan. In the competitive and crowed market place many of us operate in the lack of a plan is a recipe for FAILURE!
Do you really have a Marketing Plan?
In conducting workshops, speaking and working with clients there is a great deal of confusion about marketing vs. selling. Many business owners mistake marketing with the process of going to the market to sell your service or product. As a result very few small business owners have a written marketing plan. In the competitive and crowed market place many of us operate in the lack of a plan is a recipe for FAILURE!
So what is a marketing plan? It is a well thought out written document that is a road map to drive your activities that result in securing new clients. Without a pinpoint understanding of exactly what is your market, what they want and how you differentiate your company from the competition your business will get lost in the shuffle. This results in a weak prospect pipeline and inability to reach your goals.
If you want to develop a more comprehensive marketing plan here are a few of the many questions to ask yourself:
What need in the market place are we fulfilling?
What need or desire is not be met by our competitors?
How can we position ourselves to meet this need?
Do we have a clear concise plain language message?
What specific niche or target market are we going to serve?
How do I identify and communicate our unique difference?
How do I package my business?
Do I really have a ‘system” for lead generation?
The answers to these questions and many others can change the entire face of your business. One example is in networking. The most frequent complaint is “ I go to all these events and meet a lot of people but it rarely brings me any business.” What can we expect, if we have not answered the questions above and have not identified our market then how can we expect potential prospects or networking partners to do that?
One other significant issue is that most small businesses do not have a diversified marketing action plan to build their brand. Most of their marketing is what I call “me too” marketing which is simply copying what everyone else is doing and is not working. A solid and successful action plan can only be built after answering the key questions above.
In summary, if you want to make a significant leap forward in your business in 2008 then begin by developing a written marketing plan.
David Eissman founder of Guaranteed Growth Systems and the creator of the Growth Accelerator System – “The fuel to get you there faster “teaches business owners and independent professionals how to create a step by step prospect generation and sales conversion system resulting in increased revenue and profits. For FREE content rich information on how to accelerate the growth of your business visit, http://www.GuaranteedGS.com