Adrianne is the Chief Velocity Officer of Tornado Marketing, Inc. (www.tornadomktg.com) and is an Authorized Duct Tape Marketing Coach. Adrianne has spent over 15 years helping technology companies and their channel partners find their niche and systematically grow their businesses through effective marketing programs and persuasive messaging. Having worked in both the EMC and Microsoft (Dynamics) channels, Adrianne provides valuable insight into how to market a complex solution and appeal to technology buyers. Her clients appreciate her practical advice and business value-driven approach to marketing. With Adrianne on your team, you'll differentiate from your competitors, consistently draw in your best prospects, and close more deals.
Tornado Marketing's expertise includes:- Duct Tape 1:1 and Group Coaching
- Strategic Marketing Planning
- Lead Generation and Nurturing
- Marketing Project Management
- Speaking and Marketing Training
- Copywriting and Collateral Development
If you’ve ever taken your car to get service done and seen one of these signs, you are reading their ‘marketing’. And, it is one of the strongest marketing tools a service department can have.
Why? Because they are providing a service FREE to you that has a high value. But is actually more beneficial for them. What they are really doing is getting your okay to look through your car. And find more things that are wrong and more things for you to purchase. Brilliant, huh?
Now, the point of this is not to reprimand the car service companies but to help you to create something similar.
Create something you can offer that IS OF VALUE to your customer but also gives you the opportunity to provide additional service. It is absolutely imperative the offer has valuable to them, or it won’t work.
So go out there, create a “21 point inspection” type offer and see what happens.