Adrianne is the Chief Velocity Officer of Tornado Marketing, Inc. (www.tornadomktg.com) and is an Authorized Duct Tape Marketing Coach. Adrianne has spent over 15 years helping technology companies and their channel partners find their niche and systematically grow their businesses through effective marketing programs and persuasive messaging. Having worked in both the EMC and Microsoft (Dynamics) channels, Adrianne provides valuable insight into how to market a complex solution and appeal to technology buyers. Her clients appreciate her practical advice and business value-driven approach to marketing. With Adrianne on your team, you'll differentiate from your competitors, consistently draw in your best prospects, and close more deals.
Tornado Marketing's expertise includes:- Duct Tape 1:1 and Group Coaching
- Strategic Marketing Planning
- Lead Generation and Nurturing
- Marketing Project Management
- Speaking and Marketing Training
- Copywriting and Collateral Development
Pick up a video camera, set up some lights, get a staging area and start taping.
No, we’re not talking about the most recent YouTube clip of someone begging to ‘Save Britney!’ We are talking about giving your clients and potential clients and chance to see that you are a real live human! Giving access into your business on a personal level may seem intimidating and a bit scary. But, it will allow those who watch your clips to see that you are normal (or pretty close ;)) just like they are. Your client wants to work with someone that they trust, and most importantly, like. If someone is searching for a company to work with, more often than not they will choose to work with a company that they know, like and trust. By allowing people a glimpse into who you are and who your company is, it’s like saying ‘I already trust you, shouldn’t you trust me too?’.
Not only can you tape clips about your office and the people in it, but you can tape demo’s showing what you or a product does.
Have an amazing talent for taking a website from blah to brilliant in 10 quick steps? SHOW US THE FIRST 2 STEPS!!! It’s not giving away your secrets, it’s allowing people to see how amazing you are at what you do , and then they will need you to show them the next 8 steps.