Duct Tape Marketing

There are hundreds of different schools of thought and methods of advertising.  Choosing the focus of your advertising program is the first step towards making sure that the campaign is a success.  Here are 5 potenital ideas to focus on to market your particular company:

·         Advertise Your Successes:   This is the most obvious one of all.  If you’ve made money, don’t be afraid to let people know about it.  Nothing succeeds like success, especially when you’re asking someone to give you money.

·         Advertise Your Self:   Center your advertising around you and what you bring to the table.  Your education, your experience and your distinct personal traits can be elements that you cover in your advertising.   The more that you let people know about you, the more likely they are to be willing to trust you enough to invest with you.

·         Advertise Your Methods:   Do you have a unique method for analysis or operation?  Do you regularly consult the best resources, including those that the public doesn’t always know about?  Do you approach trends and information with a different slant than everyone else?  If you can answer any of these questions with a “Yes,” then you have just found a great topic for your next advertising campaign.

·         Advertise your Growth:    Company expansion is a great subject for an advertising campaign.   A growing company is presumed to be a successful company.  So if you add a new employee or major client, then you should let people know about it. 

·        Advertise Your Knowledge:    Showing people how knowledgeable about your profession is a terrific way to get them to do business with you.  Whether its an informative website, an informational pamphlet or handout or being published in a business journal, the more you can show of your business acumen, the more people are going to be willing to do business with you.