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Marketing Differentiation: How Are You Distinguishing Yourself In The Marketplace?
http://www.ducttapemarketing.com/article/articles/614/1/Marketing-Differentiation-How-Are-You-Distinguishing-Yourself-In-The-Marketplace/Page1.html
David Eissman
David Eissman founder of Guaranteed Growth Systems and the creator of the Growth Accelerator System – “The fuel to get you there faster “teaches business owners and independent professionals how to create a step by step lead generation and sales conversion system resulting in increased revenue and profits. For FREE content rich information on how to accelerate the growth of your business visit, http://www.GuaranteedGS.com  
By David Eissman
Published on 03/12/2008
 
With many business owners operating a crowded marketplace today, it is imperative that you find a way to distinguish yourself a marketplace.Most businesses identify themselves by what they do. For example, they described themselves as an accountant, financial planner or web designer etc. as a result, to no surprise the marketplace sees every accountant, financial planner and web designer has the same.This leaves you in the position to always selling on price and making it very difficult to help a prospect understand why they should do business with you instead of somebody else.
Marketing Differentiation: How Are You Distinguishing Yourself In The Marketplace?
 

With many business owners operating a crowded marketplace today, it is imperative that you find a way to distinguish yourself a marketplace.Most businesses identify themselves by what they do. For example, they described themselves as an accountant, financial planner or web designer etc. as a result, to no surprise the marketplace sees every accountant, financial planner and web designer has the same.This leaves you in the position to always selling on price and making it very difficult to help a prospect understand why they should do business with you instead of somebody else.

So what do we mean we talk about points of distinction?This is the process of identifying what makes you and your business unique and distinguishable from the competition.For example several years ago I purchased a car and the car dealership that provided a free breakfast and a carwash every Saturday morning.Each week they would have a hundred plus people coming to their showrooms to eat and have the car washed.Imagine how the customers felt as they left the dealership every week with a full stomach and a clean car and how that served to make that dealership standout when they sold the same exact car as another dealership just a few miles away. To say the least their repeat business is extremely high.

One of the best ways to discover or to create significant points of distinction is to survey your current customers and find out what they believe is your unique value and why they decided to do business with you.As you conduct the survey look for consistent and repetitive points and make a note of that and that can be the foundation for your messaging.You'll your elevator speech and other communication to the marketplace can consistently deliver these points of distinction.There are several other exercises to explore this further but none are better than getting input from your current clients.

And are you ready to learn more about how to take action?

Then I would like to offer you free access to my FREE audio class The 5 Step Marketing Plan Generator. You can get your instant access at http://www.GuaranteedGS.com/audio.html

From David Eissman and GuaranteedGS.com