Marketing to College Kids? Get a Cause!
http://www.ducttapemarketing.com/article/articles/617/1/Marketing-to-College-Kids-Get-a-Cause/Page1.html
Paul Jones
Paul Jones is the owner and founder of Alden Keene & Associates, a marketing and communications consultancy. One of Alden Keene’s house specialties is cause-related marketing. Jones has been quoted often on the topic in many forums, including Newsweek magazine and online at http://about.com, http://philanthropy.com, and elsewhere. In less than a year, his blog on the subject became the highest ranking cause marketing blog on Google, Yahoo!, and MSN. It can be viewed at: http://www.causerelatedmarketing.biz By Paul Jones
Published on 03/16/2008
If you’re trying to reach college students and you don’t already have a cause-related marketing or corporate social responsibility program in place, it’s probably time to add it to your marketing mix.