Adrianne is the Chief Velocity Officer of Tornado Marketing, Inc. (www.tornadomktg.com) and is an Authorized Duct Tape Marketing Coach. Adrianne has spent over 15 years helping technology companies and their channel partners find their niche and systematically grow their businesses through effective marketing programs and persuasive messaging. Having worked in both the EMC and Microsoft (Dynamics) channels, Adrianne provides valuable insight into how to market a complex solution and appeal to technology buyers. Her clients appreciate her practical advice and business value-driven approach to marketing. With Adrianne on your team, you'll differentiate from your competitors, consistently draw in your best prospects, and close more deals.
Tornado Marketing's expertise includes:- Duct Tape 1:1 and Group Coaching
- Strategic Marketing Planning
- Lead Generation and Nurturing
- Marketing Project Management
- Speaking and Marketing Training
- Copywriting and Collateral Development
Effective lead generation is more often than not one of the biggest challenges for a business. But the biggest problem is that up to 80% of marketing expenditures on lead generation and collateral go to waste because the sales department doesn’t know what to do with leads once they get them.
Leads are all about follow-up, follow-up, follow-up. Effective lead follow-up and nurturing processes are keys to making your investments count. You must have a nurture program in place, and make sure that all sales people know how to properly implement it. By demonstrating speedy follow-up within a set timeframe, you demonstrate that you are on top of things and that you take your business seriously.
So what do you do with those leads that might not be ready to buy right now?
Research shows that 30 - 45% of leads that were not considered viable opportunities by sales became sales-ready opportunities within 12 months.