If Barack
Obama becomes the next President of the United States of America, the
country can assure that they will not fall short on one account, e-marketing.
Demagogic run by Obama among the youth in the ongoing Democratic presidential
primaries have stunned analysts and psephologists alike.
The
curiosity led the experts to pry into how Obama was able to muster the positive
vibes of the youth in favor of him. It was evident in the final lab report
Barack camp extensively used social networking and video sharing sites to great
effect in garnering votes of the youth. His success in using social medium as
an electioneering tool clearly shows that a new guru has arrived in the world
of e-marketing.
A survey
showed that if one does not include social media in one's election campaigns it
would be hard to draw the attention of the youth. Majority of the youth
interact through social networking sites since internet connectivity has
increased to larger areas. Blog sites have virtually become e-diaries of
today's youth as outlets to vent their social and emotional feelings as well.
As a
result, social media have supplanted televisions, radios and other advertising
spaces for election campaigns. Hence, it has been proved, it would be
preposterous to avoid employing social media especially, in a high voltage
election campaigns such as, the US
presidential primaries.
A
statistics from a section of the press stated, immediately after the Second
Super Saturday, Hillary Rodham Clinton had a comfortable margin of 15 percent
lead over Barack Hussein Obama in Pennsylvania. But the same team of public opinion poll
managers gave Clinton
just 5 percent lead over Obama just two days before the same primary election.
Creating a
huge 10 percent swing in favor of any candidate, that too in a month's time,
was unheard of in Pennsylvania.
The credit goes to Barack camp, their stupendous game plan to engage with the
youth through sublime tentacles of social suggestion has succeeded in gaining
an all important 10 percentage points. If the alleged ‘terror tactics’ of
releasing an Al Qaida video by Hillary camp would not have happened, Barack's
positive campaigning might have closed in the gap, and even he would have won
the Pennsylvania primary. Still he has lost by only 10% as compared to the
projection of 15% a month ago.
Comparative
study on the usage of social networking and video sharing sites, one can see,
again Obama winning hands down over his rival. Hillary uses the services of
leading six e-communities where as Obama has made him available on 16
e-communities. On one hand, Hillary's e-community spaces are sprawled with
unpopular class room content, but Obama occupies his spaces with youthful
jargons and related video contents on the other. Such measures have endeared
Barack among the youth, which ultimately turned into votes all through the
election, where Obama was trailing far behind Hillary before the start of the
primaries.
Whether
Barack Obama makes it to the White House or not, something is sure, his
election strategy is here to stay for a long time. Hitherto, such marketing
strategies were confined to e-commerce portals including Business to Consumer
and Business to Business portals. For a successful business, one should know to
market oneself well, and Obama has succeeded in doing so. Thereby, his business
sense leaves a trail of new strategy in the field of election campaigning which
could be replicated elsewhere. He also gives businesses a new lesson to use this
social media to market one's products or services which is until now used
sparingly with stereo-typed content.
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Toboc is a 
