Business to Business portals have enhanced business opportunities for international traders with their unparalleled web services. The portals took international marketing to a different level in short span of time by reducing cost and improving quality. Initially, one of the serious concerns for the international traders was whether these portals would give necessary impetus to their business. But this was addressed by top B2Bs by providing business opportunities soon after their inception.

Cost effectiveness of the concept was immediately felt by the traders who inducted B2B services to their businesses. Widely used products and services found buyers and sellers instantaneously while unique ones had to wait patiently to get noticed. As more and more traders began to use B2Bs, even these concerns of, 'had to wait' was also aptly answered.

A decade ago, B2Bs had to struggle in order to make the traders understand the concept and encourage them to radically depart from the conventional business model they were involved until then. It was even difficult for businesses to shift from traditional business practices to cyberspace. Everything seems to be impractical in the eyes of the trader, when one initially started using B2B. That is because the trader neither sees the client nor is personally able to be involved in negotiations, unless one tries to do so by spending time and money.

Managing one's business thoroughly in electronic terms is understandably tedious for those who are accustomed to a more mechanical business models. But in the present business environment, if one keeps away from B2Bs, to match the prices offered by one's B2B-friendly competitors in the same market will be an uphill task.

However, until a trader make use of the premium membership of any B2B portal, whatever business one gets is a bonus to one's enterprise. If one has chanced upon such a bonus and the decision to go for premium membership is solely based on that, it would be a disappointment. The best way to decide is by checking the portals standing and visibility in e-commerce space to derive sustained business. To ensure business through these portals, one has to learn the functionalities of each portal and should use it as an interactive business tool rather than a one-sided informative tool. Top B2B portals have proven track record of giving valuable inputs to their premium members to increase business.

Still there are many traders who are averse to computer-based business applications; it is a natural tendency towards 'change'. It is a fear about adopting the unknown. Such fearful traders can look at the modern day kids; they learn computers without even explaining them the nuances of it. Therefore, learning computers and related applications is a child's play, once one shows interest in them.