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Applying Lean Principles thru Duct Tape Marketing
By Joseph Dager | Published  11/26/2008 | Marketing Strategy | Unrated
Joseph Dager

Joe Dager is President of Business901, a progressive coaching company providing no-nonsense direction in areas such as target marketing and organized referral marketing. A certified coach of the Duct Tape Marketing Consulting organization, he provides practical, information-rich, immediately applicable direction that profoundly impacts the success of small and mid-sized businesses.

 

My manufacturing, consulting background coupled with engineering and personnel experience allows me to get up to “speed” very quickly with most staffs in a very short time. I am a “Systems” planner with a very thorough understanding of process mapping, project management, outsourcing and a variety of other disciplines. I believe strongly in developing a systems approach to marketing and manufacturing issues and making the system work. 

View all articles by Joseph Dager
Article Series
This article is part 1 of a 2 part series. Other articles in this series are shown below:
  1. Applying Lean Principles thru Duct Tape Marketing
  2. Lean Six Sigma Marketing utilizing Marketing Plan Pro


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