Ten PowerPointers
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Barbara Wayman
Barbara Wayman, APR, president of BlueTree Media, LLC, publishes The Stand Out Newsletter, a free monthly ezine for people who want to know how to leverage the power of marketing and public relations. Barbara is an award-winning PR expert with over 15 years of experience. Her strategic PR campaigns have consistently reached over 75 million people. Results oriented, she knows how to craft and connect her clients’ stories to the people who matter most to them. © 2009 Barbara Wayman, APRBy Barbara Wayman
Published on 01/6/2009
Giving a PowerPoint presentation sometime soon? Probably the answer is yes. It seems like the PowerPoint program has become a constant of the modern business world. Yet PowerPoint speeches can sometimes frustrate more than illuminate. Here are ten ways to achieve an even better outcome with your next presentation.
Ten PowerPointers
“Make sure you have finished speaking before your audience has finished listening.”
- Dorothy Sarnoff
Giving a PowerPoint presentation sometime soon? Probably the answer is yes. It seems like the PowerPoint program has become a constant of the modern business world. Yet PowerPoint speeches can sometimes frustrate more than illuminate. Here are ten ways to achieve an even better outcome with your next presentation.
1. Brand your slides. For a presentation to external audiences, put your company’s logo in the corner of every slide and close with your logo and web address. This reinforces your authority and helps people learn where to go to find out more about your organization.
2. Plan realistically. Given the rate at which most people speak, a good rule of thumb is one slide for every two minutes. If your information is particularly dense, plan on a few less.
3. Openly state why your topic is relevant and important to your audience. Don’t make your listeners try to figure out the context themselves, as it will distract them from hearing what you have to say.
4. Keep it simple with fonts and movement. Yes, you can really customize your presentation, but surveys have shown hard to read fonts and moving images merely annoy people. Stick to something clear, easily readable and professional looking. Sadly this rules out dancing animals of any kind.
5. Use bullets and be concise. PowerPoint is not a script. It’s there to provide a summary and help you remember the things you want to say.
6. Lighten up. Do use visuals, including charts, graphs, photographs and even cartoons that tie to your topic. Non-stop copy gets monotonous after a while. Provide some imagery to break it up and help keep people focused.
7. Proof, proof, proof your copy! And then get someone else to proof your copy. When you give a presentation with typos and grammatical errors, you not only distract your audience, you make them question whether you really are the expert you seem to be.
8. Summarize. Wrap up your talk concisely and restate your main points at the end. Make it easy for your listeners to “get” the main takeaways of your presentation.
9. Give some thought to what you want them to do. Would you like your listeners to take action of some kind? Know in advance what that action is. For example if you’d like them to go to your website and take a survey, tell them so and provide a deadline and incentive for them to follow through.
10. Give handouts. This is especially true for presentations to external audiences. Useful takeaways help listeners remember and apply your messages, and they give them an easy way to follow-up with you.
- Dorothy Sarnoff
Giving a PowerPoint presentation sometime soon? Probably the answer is yes. It seems like the PowerPoint program has become a constant of the modern business world. Yet PowerPoint speeches can sometimes frustrate more than illuminate. Here are ten ways to achieve an even better outcome with your next presentation.
1. Brand your slides. For a presentation to external audiences, put your company’s logo in the corner of every slide and close with your logo and web address. This reinforces your authority and helps people learn where to go to find out more about your organization.
2. Plan realistically. Given the rate at which most people speak, a good rule of thumb is one slide for every two minutes. If your information is particularly dense, plan on a few less.
3. Openly state why your topic is relevant and important to your audience. Don’t make your listeners try to figure out the context themselves, as it will distract them from hearing what you have to say.
4. Keep it simple with fonts and movement. Yes, you can really customize your presentation, but surveys have shown hard to read fonts and moving images merely annoy people. Stick to something clear, easily readable and professional looking. Sadly this rules out dancing animals of any kind.
5. Use bullets and be concise. PowerPoint is not a script. It’s there to provide a summary and help you remember the things you want to say.
6. Lighten up. Do use visuals, including charts, graphs, photographs and even cartoons that tie to your topic. Non-stop copy gets monotonous after a while. Provide some imagery to break it up and help keep people focused.
7. Proof, proof, proof your copy! And then get someone else to proof your copy. When you give a presentation with typos and grammatical errors, you not only distract your audience, you make them question whether you really are the expert you seem to be.
8. Summarize. Wrap up your talk concisely and restate your main points at the end. Make it easy for your listeners to “get” the main takeaways of your presentation.
9. Give some thought to what you want them to do. Would you like your listeners to take action of some kind? Know in advance what that action is. For example if you’d like them to go to your website and take a survey, tell them so and provide a deadline and incentive for them to follow through.
10. Give handouts. This is especially true for presentations to external audiences. Useful takeaways help listeners remember and apply your messages, and they give them an easy way to follow-up with you.
This article may be reprinted when the copy right and author bio are included. © 2009 Barbara Wayman, APR, BlueTree Media, LLC.
Barbara Wayman, APR, president of BlueTree Media, LLC, publishes The Stand Out Newsletter, a free monthly ezine for people who want to know how to leverage the power of marketing and public relations. Get your free subscription today at http://BlueTreeMedia.com/ezine.html