Duct Tape Marketing

It cost five times more to win a new customer than to keep a current one. And since it’s natural for consumers to choose service providers based on suggestions from others they know, you want to be sure you take the necessary actions to establish a relationship with your customers early on.  
 

Cash flow has to do with how much money is coming in and going out of your business. It also involves your financial ability to make future investments. One of the worst things that can happen to a small business owner is not having enough cash on hand to cover normal operating expenses—things like replenishing inventory, meeting payroll, and keeping phone and electricity bills current. A cash flow shortage can also prevent businesses from expanding. If there aren’t enough funds available it can be difficult purchasing new equipment, tools, or software.