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Caroline Melberg

Entrepreneur and outdoor photography adventurer Caroline Melberg is President and CEO of Small Business Mavericks, a division of Melberg Marketing. She has over 20 years of experience creating marketing communications materials and writing copy for some of the largest and most successful companies in the world. Her small business columns are syndicated online, and she publishes the popular eZine, "Small Business Maverick Secrets." Learn insider Maverick Marketing secrets you can use immediately to find new customers and increase your sales. When you subscribe, you'll also get a FREE copy of her e-Book, "Local Small Business Internet Marketing Secrets" - learn insider secrets to marketing your local small business on the Web today! Get your FREE subscription at www.SmallBusinessMavericks.com.

Articles by this Author

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» On-line Reputation Management For Your Small Business

By Caroline Melberg | Published 10/11/2007 | Marketing Materials | Rating:

Harmful anonymous on-line comments can influence customers to stay away from your small business based on nothing but hearsay. Once the damage is done, it is extremely hard to reverse. On-line reputation management has become the most important aspect of on-line marketing.

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» How to Pick a Search Engine Friendly Domain Name for Your Business (Even if You Think All the Good Names are Taken!)

By Caroline Melberg | Published 10/9/2007 | Marketing Materials | Rating:

Here are 9 top tips for finding a great domain name for your on-line identity that will rank well with the search engines – and help your potential customers find you as well.

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» Three Prongs of the SEO Fork

By Caroline Melberg | Published 10/9/2007 | Marketing Strategy | Unrated

There are three essential components of any web page that must be in place in order for that page to rank highly.

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» How Creating Optimized Blog Posts Increases Link Popularity and SEO

By Caroline Melberg | Published 09/21/2007 | Marketing Materials | Unrated

Although the majority of blogs are more akin to rambling diaries chronicling some unknown person's daily life, they can have a much more serious use from an Internet marketing point of view. The search engines like Blogs. They are already highly SEO'd and can so easily be further optimized through the use of a variety of plugins. This means that the search engines will visit a properly maintained blog regularly. It also means that any links the search engines find on the blog will be noted and visited too.

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» Geotargeting Your PPC Campaign to Find LOCAL Customers for Your Small Business

By Caroline Melberg | Published 09/20/2007 | Marketing Materials | Unrated

To attract purely local customers through PPC, you need to target them on a local basis. This is where geotargeting, comes in. Geotargeting your (PPC campaign in order to find local customers for your small business is really quite easy to do.

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» How Article Marketing Helps Link Popularity and SEO

By Caroline Melberg | Published 09/20/2007 | Marketing Materials | Unrated

The most important role your articles will play for you is to provide link popularity with great SEO qualities. The technique is really quite a simple one. Article marketing is one of the earliest marketing strategies to be used in the World Wide Web. It is a well-proven strategy that works well.

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» E-Mail Marketing

By Caroline Melberg | Published 09/20/2007 | Marketing Materials | Unrated

E-mail marketing is a great way to reach your intended audience without being intrusive on their time or wasteful of your advertising dollars. Many people now use their e-mail on a daily basis that this is the fastest way out there to spread your information quickly and efficiently.

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» Business Directories: The Place to List Your Local Small Business When Looking for Local Customers

By Caroline Melberg | Published 09/20/2007 | Marketing Materials | Rating:

One of the oldest and most effective ways to market yourself online is through local small business directory listings. It is a time consuming process to list your small business in the right directories, but a necessary one to ensure good rankings for your website.

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» Your Local Small Business Online Marketing Funnel

By Caroline Melberg | Published 09/20/2007 | Marketing Materials | Unrated

Online customers need to be given the chance to learn more about what you do and to decide that they want to do business with you. This is where the concept of your small biz online marketing funnel comes in. Your small biz online marketing funnel is a means by which you can - over time - find new customers and increase your small business sales.

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» Beyond the Weather: Small Talk Tips for Networking Your Small Business

By Caroline Melberg | Published 09/13/2007 | Marketing Materials | Rating:

F.O.R.M. works great because it works as a memory tool for when you are in social situations and you want to get to know the person you are talking with, and you want that person to remember you – and your business. Instead of talking about the weather, use FORM to make your conversation count.

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