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Caroline Melberg

Entrepreneur and outdoor photography adventurer Caroline Melberg is President and CEO of Small Business Mavericks, a division of Melberg Marketing. She has over 20 years of experience creating marketing communications materials and writing copy for some of the largest and most successful companies in the world. Her small business columns are syndicated online, and she publishes the popular eZine, "Small Business Maverick Secrets." Learn insider Maverick Marketing secrets you can use immediately to find new customers and increase your sales. When you subscribe, you'll also get a FREE copy of her e-Book, "Local Small Business Internet Marketing Secrets" - learn insider secrets to marketing your local small business on the Web today! Get your FREE subscription at www.SmallBusinessMavericks.com.

Articles by this Author

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» 10 Ways to Find Ideas for Articles

By Caroline Melberg | Published 09/7/2007 | Marketing Materials | Unrated

Many people feel they cannot write articles. The first hurdle to get over is to find a suitable subject to write about. This article lists 10 ways to find ideas for articles.

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» The Most Important Website Marketing Tactic for Small Business Marketers

By Caroline Melberg | Published 09/7/2007 | Marketing Materials | Unrated

Before trying any of the new tools and techniques on the Internet, you must Optimize Your Website.

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» The Top 5 Small Business Marketing Tips for Budget-Minded Business

By Caroline Melberg | Published 09/7/2007 | Marketing Materials | Rating:

Budget-minded business owners fear that small business marketing needs to be expensive in order to be effective. Here are five simple tips for small business owners who are looking to save dollars, while still running an effective online marketing campaign.

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» Six Steps to Creating a Successful E-Book

By Caroline Melberg | Published 08/27/2007 | Marketing Materials | Unrated

As a small business owner, you will most likely be publishing an e-book about your products or services, which is excellent as starting with a subject you are familiar with is the first key to success.

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» 10 Things You MUST Do to Drive Massive Traffic to Your Local Small Business Website

By Caroline Melberg | Published 08/27/2007 | Marketing Materials | Unrated

There are multiple tactics that you can – and should – use to make people aware of your website and to encourage them to visit. Each one of these tactics is very simple to do – BUT you can’t just do one.

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» How to Build and Maintain a Powerful Email Marketing List for Your Small Business

By Caroline Melberg | Published 08/27/2007 | Marketing Materials | Unrated

Offering the most convenient form of staying in touch with friends and family, e-mail is also the primary way for your small business to maintain a steady list of loyal customers.

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» Where to Advertise Your Small Business Online…Without Paying a Penny!

By Caroline Melberg | Published 08/27/2007 | Marketing Materials | Unrated

Without a large budget to accommodate the overwhelming costs of advertising in print publications, attracting the attention of buyers can be a serious challenge. Yet, the cost of reaching your audience: zero dollars.

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» The Five Best Ways You Can Use Publicity To Get Free Advertising For Your Small Business

By Caroline Melberg | Published 08/2/2007 | Marketing Materials | Unrated

There are several different ways to be creative in how a small business owner markets and advertises, with the goal of finding new local customers and better ways to increase local sales.With a little work and steadfastness on your part, you will find a way to turn local small business publicity into a profitable venture for you and your family.

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» How to Get Your E-mail Marketing Past Spam Filters and Firewalls and Into Your Customer's Inbox

By Caroline Melberg | Published 07/27/2007 | Marketing Materials | Unrated

There are a number of challenges that get in the way of companies' e-mail marketing campaigns. Spam filters and firewalls used by your customers cause some of those challenges. Here are some ways to get past those and into your customer's inbox.

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» Would You Rather be an EEL or a Shark?

By Caroline Melberg | Published 07/17/2007 | Marketing Strategy | Unrated

What works best -- SEO or PPC for promotiong your business online?

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