Duct Tape Marketing

Telling customers stories is what marketing is all about.  We are all marketers.  How will you tell your story?

Pay-Per-Click (PPC) is probably the greatest breakthrough to come along in advertising since the launch of television.  It’s much more affordable for the small to mid-size business owner to leverage for their business. That being said, PPC is not as easy as it seems at first glance.

In marketing our product, we need to "make 'em an offer they can't refuse."

If you have a small business blog, or are thinking of starting one, you should be aware of the ways you can use your blog to drive traffic to your Website. It's simpler than you think.

Frequently clients will ask me, “How can you write effective sales letters so FAST?” A long time ago, my personal mentor and good trusted friend told me a secret that I have used ever since to write sales letters and any other type of business (or personal) letter.

Wouldn't it be great if you could know NOW with almost complete certainty the events that were going to happen next week or next month or next year that would impact your customers or your business?

On-line success depends in large part on how much traffic you drive to your website. Many small businesses and website owners make the mistake of just concentrating on traffic and search engine optimization.  Read here for ways to convert those clicks into sales?

Powerful words, combined  with powerful, well written, benefit-packed copy is the best formula for guaranteeing powerful results from your marketing campaign.

Advertising headlines are a lot like the elusive musky. While writing body copy comes fairly easily, the most important element of your ad or direct mail piece – the headline – takes hard work. You’ve got to put your time in “on the water” to nail one – and even the experts consistently write over 100 unique headlines for each promotion before they settle on the most compelling choice.