Duct Tape Marketing

Are you like many enterpreneurs who are afraid to choose a niche for your offerings? I know there can be the fear that you're limiting your business if you narrow your niche down too much, but that simply isn't true.

One of the biggest challenges many of my clients have is getting enough visitors to their websites. And not just any visitors, but the right kind of visitors - the ones who are high quality prospects for you.

A question I often ask my target market is, "what's your biggest challenge with building your business online?" And one answer I get frequently is this:

How do I make my website earn money?

If you're following the marketing & product funnel business model that I teach, you're likely getting good sales from every offer you're making to your market. If you'd like to increase those sales numbers, however, there are several strategies you can implement to do so, starting with before you even put your product, program, or service out there.

Are you working too hard in your business? If you're an entrepreneur, you probably are, especially if you're in the early stages of your business building. And you're not alone.

"Do I always have to come up with something new?"

This is a question I get asked often by my private clients, and the answer is a resounding YES, if you want to continue to grow your business.

One of the reasons I love the business model I teach is because it effortlessly PULLS clients to me. I never have to chase them or worry about having as full a roaster as I want. The first step in making this happen is creating what I call your CFO - Compelling F.r.e.e. Offer.

Are you afraid to choose a niche for your product or service? Are you afraid that you'll be limiting your business if you narrow your niche down too much? If you answered yes to either of those questions, you are not alone. Lots of new business owners struggle with this issue.

When I was studying for my MBA, my most challenging class was statistics. And even though I managed an A- in the class, it took every one of the few analytical brain cells I had to do so.

When I first went into business for myself seven years ago as a marketing and public relations consultant, I struggled with setting my fees. Even though I had been making a good salary working for someone else in this capacity, at first I found it difficult to set my fees at what they truly were worth.