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Bobette Kyle

Bobette Kyle draws upon 15+ years of Marketing/Executive experience, online marketing experience, and marketing MBA as inspiration for her writing. Bobette is proprietor at Web Marketing Place LLC and runs http://WebSiteMarketingPlan.com -- http://www.WebSiteMarketingPlan.com -- where you'll find free marketing planning articles and resources. She is also author of the marketing plan and Web promotion book "HMFJS? Strategic Website Planning."

Articles by this Author

» 5 Tips for Understanding Your Ideal Customer

By Bobette Kyle | Published 10/23/2009 | Customer Service | Unrated

My current project (Daysteps) is a challenge because our first product is a personal planner for people with very different priorities and viewpoints compared to the average, career-focused consumer who uses a traditional planner. Fortunately, two of the four cofounders are in our perfect customer group, so we know firsthand many of the needs of our target market.

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» Marketing Strategy for a Tough Economy

By Bobette Kyle | Published 06/23/2008 | Marketing Strategy | Unrated

The business of marketing -- meeting needs profitably -- means recognizing and responding to customer priorities while controlling your own expenses. More so than ever, it is about giving people what they want when and how they want it. Today's empowered consumers want to be in charge -- asked, not told. Give them what they want and you'll be rewarded.

Nice concept, right? One problem: in a changing economy, your customers' priorities and needs change as well. They are juggling budgets or otherwise re-planning to compensate for the tight economy and their needs are changing at each unexpected economic curveball. How can you understand what they will need when they themselves aren't sure? One approach is to first get "ahead of the curve" by predicting the changes in your customers' priorities, then go forward based on customer input.

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» 7 Ways to Market Your Art Online

By Bobette Kyle | Published 10/29/2007 | Marketing Materials | Rating:

As an artist you are creative by nature, which means the business aspects of marketing and selling may feel uncomfortable. Developing an online presence can help with the process. Each online activity creates permanent evidence that you have been there and serves as a "marketing assistant," helping to market and sell your work 24/7. There are many such activities an artist can utilize. Here are seven:

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» The Indirect Profit Margin

By Bobette Kyle | Published 10/29/2007 | Marketing Materials | Unrated

In the strictly quantitative world of accounting, an \"indirect profit\" line does not exist on the P&L form. Every marketer and small business owner knows, however, that many aspects of profitable marketing are not clearly apparent or quantifiable.

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» The 4 Ps of Marketing

By Bobette Kyle | Published 07/26/2007 | Marketing Strategy | Rating:

There is no shortage of marketing programs, many with great profit potential. The challenge is to sift through and choose the ones that are right for your situation -- the ones that have the greatest potential to grow your business.

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» 7 Ways to Improve Profit Through Both Long- and Short-Term Strategies

By Bobette Kyle | Published 07/26/2007 | Marketing Strategy | Unrated

Your marketing mix is the combination of promotions, products, places (distribution channels), and prices you choose for products, services, and the overall business. It is important to strike a balance between those four "Ps". By including both short- and long-term marketing strategies of each, you can create an even more profitable marketing mix.

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» 7 Pricing Strategies That Improve Profit

By Bobette Kyle | Published 07/26/2007 | Marketing Strategy | Unrated

Pricing strategies are a sometimes-overlooked part of the marketing mix. They can have a large impact on profit, so should be given the same consideration as promotion and advertising strategies. A higher or lower price can dramatically change both gross margins and sales volume. This indirectly affects other expenses by reducing storage costs, for example, or creating opportunities for volume discounts with suppliers.

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» Online Marketing Through Social Networking Sites (Part 2)

By Bobette Kyle | Published 04/23/2007 | Marketing Strategy , Marketing Tools | Unrated

In part 2 of this 2-part series on social networking sites, I detail some more specific networking and marketing techniques.

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» Online Marketing Through Social Networking (Part 1)

By Bobette Kyle | Published 04/23/2007 | Customer Service , Marketing Strategy | Rating:

Social networking online is one of today's hottest trends. Many, however, wonder how social networking can help their careers or businesses and exactly how to get started with this online marketing technique. Here in part 1, I will help you get started. In part 2 of this article I will explain some techniques for expanding your presence and building a quality network of online contacts.

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» Brainstorming Unique Business, Service & Product Ideas

By Bobette Kyle | Published 04/21/2007 | Marketing Strategy | Unrated

Truly unique concept development is a struggle, which explains much of the "copying" that goes on within any given industry. Our new business, product and service ideas often have existing products and services as a base, producing only incrementally different results. Stepping outside of the existing framework in order to see opportunities in a new light is the key.

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